BRX Pro Tip: What to Expect as a BRX Guest Transcript
Stone Payton: [00:00:02] Welcome back to BRX Pro Tips, Lee Kantor, Stone Payton here with you. Lee, more and more people, as we continue to expand, are being invited to come on a Business RadioX show in their community. What can they expect? Man, what can they expect as a Business RadioX guest?
Lee Kantor: [00:00:20] Yeah. When you’re a Business RadioX guest, it’s different than if you were on a traditional or legacy media outlet, because we’re long-form. We’re not trying to fit in your interview in the clock wheel, where there’s only a few minutes to get your point across and you’ve got to force fit soundbites and talking points into your conversation. So, we’re going to let you talk. We’re going to let you share stories.
Lee Kantor: [00:00:44] And remember, we’re pro-business. We’re not here to humiliate or embarrass you. We’re not investigative reporters. We’re here to support and celebrate your work. But some of the basics that I think are true in all of the studios, we’d like you to be there at the studio at least 15 minutes before the show, because we do, do a soundcheck. And that’s important to be part of the soundcheck. And if you’re blowing in late or in some cases, studio partners won’t even let you come in if you’re not there five minutes before the show, because the show happens live.
Lee Kantor: [00:01:15] So, it’s important. We don’t normally wait for a guest before we begin. If the show’s at 10:00, that show is happening at 10:00. So, get there on time. Be prepared for the mic check. Sometimes, those mic checks are video for Facebook Live or things like that. So, be ready for kind of a short little kind of elevator pitch that you can tell people about what your work is briefly before the show begins. And then, make sure that you’ve got a couple of stories that illustrate how you serve folks and really kind of tell the story, but we expect you to be here on time.
Lee Kantor: [00:01:54] We expect you to stay the whole length of time for the entire show, not just do your interview and leave. And then, we expect you to take pictures with us afterwards to commemorate the event, because you try to use the opportunity as a photo op and use the headphones and the mics and stuff like that for your social media. It’s a great way to tell the people that are important to you that you were part of a show and that your work matters.
