BRX Pro Tip: What to Have in Your Studio Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about the environment. What should a studio partner have in the studio?
Lee Kantor: [00:00:11] Yeah. I think it’s important for a new studio partner, especially to understand what are some of the elements that you should have inside the studio. And every studio, obviously, has their own personality and has their own stuff in it. But some of the things that we find useful in a studio is to have bottled water of some kind. And for us, we like to use the smallest size possible. I think we use eight-ounce sized bottle water. We get it from Costco. It’s not really because they’re thirsty or dehydrated. They’re just nervous. We used to give big bottles, like 20-ounce bottles of water. And then, they take one step, and we’re throwing it away, full bottles. Now, you get in a little bottle, they’ll take the one sip, and you feel better about throwing out the eight-ounce bottle instead of the 20-ounce bottle.
Lee Kantor: [00:00:56] Another thing we like to have is carpeting on the table. That, for us, we do black carpeting over the tables and that prevents the high-pitch noise like from rings, or bracelets, or watches that bang on the table when they are just sitting there. A lot of people have a kind of little nerve—from nerves, they move around, and this kind of deafens some of that sound.
Lee Kantor: [00:01:19] Another thing that I think is important is to have some sort of a photo album or a—we have a TV in our studio, and the show photos of previous guests. That’s an important because the guests, as they’re waiting their turn to be on the show, they’re going to look around, and they’re going to see people they now in the studio. That’ll make them feel comfortable and confident they’re in a good place. Also, a TV screen allows you to put some sales messaging on the screen that can help open the doors for potential sales. Like you can say, “Oh, you know, a sponsor is available,” or “We do live remotes,” things like that. That gives you some kind of subtle sales messaging opportunities.
Lee Kantor: [00:02:01] Another thing we do, the on-air light, super important. It creates some tension and makes it look like a real radio station. Mic flag, super important. Branded, you want to put some Business RadioX branding somewhere. If you have sponsors, that’s a perfect place to add on one of the sides of the mic flag, add a sponsor sticker on one of the sides or put sponsor stuff up around the room. Clean mic socks, you should be cleaning them or trading them out for new mic socks periodically. That’s important because you don’t want the guests to feel like there’s been a hundred people there before them. Anything else, Stone?
Stone Payton: [00:02:38] Oh yeah. Kleenex, cough drops, writing pads. It sounds silly, maybe a little bit, but I’ll tell you what, when someone has a cold, or their throat’s a little scratchy, or whatever. And I don’t even put it out in the main table. I hold it back, and then when I see that happening. But if someone’s got a scratchy throat, and you reach back behind the desk, and pull out a cough drop, you are a hero, and if you have some Kleenex around. And then, I like the idea of having the writing pads. I think some of that, too, is nerves. I think they just want something to doodle on.
Lee Kantor: [00:03:09] Well, they like to write down the names of the people, so they remember the-
Stone Payton: [00:03:12] Well, that’s true.
Lee Kantor: [00:03:12] … who’s sitting where.
Stone Payton: [00:03:13] Yeah. And you might even get your local printer to print you up some nice ones just to have that exposure. So, those are three things that I like to do.