BRX Pro Tip: Who Pays? Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Okay, Lee, let’s get this straight. If the guest doesn’t pay, the listener doesn’t pay, then who pays?
Lee Kantor: [00:00:15] In our model, the person who pays or the company that pays is the business that wants to have a show. The sponsor, in our case, is an underwriter. They’re kind of a product placement. They are the ones that are serving their niche and using a radio show in order to do that. So, all of the work that we do is funded by the local business community. And that’s a red flag. If you’re having a hard time getting people to pay, if they don’t believe in what we do, then maybe your market isn’t kind of pro-business enough to support a Business RadioX studio because our model relies on business people who believe that it’s important to help get the word out about the local business that’s happening there. So, if they don’t believe in that, you may want to rethink having a Business RadioX in your community.