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2024 North Fulton Economic Outlook, with Dr. Jerry Parrish, Chief Economist, Metro Atlanta Chamber of Commerce

February 6, 2024 by John Ray

Dr. Jerry Parrish, Metro Atlanta Chamber of Commerce, and Kali Boatright
North Fulton Studio
2024 North Fulton Economic Outlook, with Dr. Jerry Parrish, Chief Economist, Metro Atlanta Chamber of Commerce
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Dr. Jerry Parrish, Metro Atlanta Chamber of Commerce, and Kali Boatright

2024 North Fulton Economic Outlook, with Dr. Jerry Parrish, Chief Economist, Metro Atlanta Chamber of Commerce (GNFCC 400 Insider, Episode 91)

On this episode of the GNFCC 400 Insider, Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce, discusses the 2024 economic outlook for the North Fulton region with Dr. Jerry Parrish, Chief Economist at the Metro Atlanta Chamber. They talk about key global economic trends, the impact of the pandemic, inflation, and changes in work culture. They also delve into the labor market, the real estate market, the effects of AI on employment, and unique factors that might influence the 2024 economy. Dr. Parrish highlights Georgia’s growing and diversified economy, the role of the state’s transportation system, and the North Fulton area itself in attracting businesses and a skilled workforce. Finally, while Dr. Parrish expresses concerns around regional banks and offshore “black swan” events and situations, he sees the high office space vacancy as an economic development opportunity for the region.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton studio of Business RadioX®.

Dr. Jerry Parrish, Chief Economist, Metro Atlanta Chamber of Commerce

Dr. Jerry Parrish, Chief Economist, Metro Atlanta Chamber of Commerce

Jerry D. Parrish, Ph.D., is the Chief Economist at the Metro Atlanta Chamber.  Dr. Parrish was previously the Director of State and Local Policy Analysis at the Florida Institute of Government at Florida State University.  Dr. Parrish was also on the faculty in the Masters of Applied Economics Program at Florida State University for the past 12 years.

Jerry was previously the Chief Economist and Director of Research for the Florida Chamber Foundation.  Prior to that position, Dr. Parrish was the Chief Economist and Director of the Center for Competitive Florida at Florida TaxWatch.  Prior to that position, he served as the Associate Director of the Center for Economic Forecasting & Analysis (CEFA) at Florida State University. He has many years of experience in the private sector in management roles at international manufacturing companies.

Jerry earned a B.S. in Agricultural Business and Economics from Auburn University, an M.B.A. from Bellarmine University, an M.S. in Economics from the University of North Carolina at Charlotte, and a Ph.D. in Economics from Auburn University.

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Topics Discussed in this Interview

00:01 Introduction and Welcome
00:30 Meet Dr. Jerry Parrish: Chief Economist at the Metro Atlanta Chamber
02:19 Economic Forecast: Global Trends and Recovery from the Pandemic
04:23 Impact of Remote Work on the Economy
11:07 The Future of the Labor Market
18:49 The Housing Market in 2024
21:14 North Fulton: An Economically Sound Area
24:14 Outliers and Significant Factors in 2024
26:33 Conclusion and Contact Information

About GNFCC and The GNFCC 400 Insider

Kali Boatright, President and CEO of GNFCC

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

Filed Under: North Fulton Studio, The GNFCC 400 Insider Tagged with: Chief Economist, Dr. Jerry Parrish, GNFCC, Greater North Fulton Chamber of Commerce, housing in North Fulton, Kali Boatright, Metro Atlanta Chamber, Metro Atlanta Chamber of Commerce, North Fulton, North Fulton economic outlook

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Studio Partner

JohnRayBRXOctober2022Headshot

John Ray is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneur and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

John and his wife, Dr. Monica Ray, a dedicated teacher with 28 years in education, are grateful for their blended family of 5 children, 5 grandchildren, and 5 pets.

John is a Deacon in the Episcopal Diocese of Atlanta.

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