”Creativity is coming up with an idea, innovation is getting off your (ass) and doing something about it”. In today’s business climate it is essential not only to be creative, but you need to have the follow through to continually improve what you are doing, to make a genuine difference, and ultimately increase the value for your customer.
Mark Garcia is the author of How To Become A Rock Star Chef and co-author of Entrepreneurial Insanity in the Restaurant Business. He is also a highly acclaimed culinary innovator and business consultant. He has evolved from one of the most successful R&D/Concept Development Chefs of his generation, to becoming one of the most sought after branding and development experts in the country. His creative vision and insight into the marketplace helped him to create new food concepts, increase sales and develop business breakthroughs for chefs,
entrepreneurs, and Fortune 500 companies. He has over 20 years of experience in the Food & Beverage industry, ranging from major resort hotels, causal dining and fine dining restaurants, national chains, food manufacturers, and grocery retailers. He has held key executive level positions with Fortune 100 companies and has had many of the Fortune 500 companies as consulting clients. He has a reputation as being an innovative, creative and results driven executive. Mark has also been engaged in marketing and selling physical products, services and “How To” information online since 1999 and he has been creating and consulting with clients on Internet Marketing since 2005.