Laurel lives and breathes all things marketing: market plan development, research, brand identity, messaging, interactive and web media, public relations, customer relationship development, direct marketing campaigns, social media and database and loyalty marketing (just to name a few).
Laurel’s experience stems from the corporate world. Her career there spanned a wide range of cross-functional roles, not only in the realm of marketing, but also in the areas of sales and business development. Yet, her true passion came forth during her time as Marketing Director for Speedpass Network, a venture of Exxon Mobil Corporation. Her creative juices flowed freely as she led teams to create Speedpass’ brand and messaging platform, comprehensive communication plan and its website.
Earlier, Laurel’s roots were formed in the area of database marketing and customer relationship as she developed and sold unique customer loyalty programs for Mobil Oil’s U.S. retail outlets. Laurel also had a successful career as a Sales Manager and Officer at NationsBank (now Bank of America).
Originally from Virginia, Laurel has an MBA from the Wharton School at the University of Pennsylvania and an undergraduate business degree from Georgetown University.
