Emmie Howard/Southern Proper
Emmie Howard and her sorority sister shared two common passions among college-aged women: Southern men and fashion. Their uncommon pursuit of that passion? Starting their own men’s clothing brand.
Southern Proper, haberdashery for the Southern gentleman, is a tribute to the southern preppy style. Just check out the brand’s bowties or neckties. As a founder, Emmie wears several hats, from flying to meet with manufacturers around the world, to taking customer orders, to working on the latest season’s collection.
“Some say that clothes should relate to who you are, and I feel the exact same way about my career,” Emmie says. “My upbringing, family values and style are reflected in Southern Proper’s culture and products.”
