About the Author:
Carlton Scott Andrew, who goes by his middle name Scott, is a student of life and business, and passionate about sharing what he has learned with budding entrepreneurs.
He and his wife Daphne have together owned/founded and run thirty businesses, both national and international, and have disrupted several market systems, showing that inspiration, faith, and hard work make a near-unstoppable force. Their businesses include the furniture industry, the cleaning industry, the beverage industry, real-estate development, rodeo productions, entertainment, and more. As part of his “forever learning” attitude, Andrew seeks out successful people in all trades of life and studies their techniques.
Andrew has taken his passion for learning to East Tennessee State University and implemented the Rugged Buc Labs, an interdisciplinary “experiential” career skills accelerator that connects companies with 
students. His inspiring new book, The Rugged Entrepreneur, is a blueprint for business leaders and contains the knowledge that he has garnered over his decades in business. He and his wife live in Tennessee and have two grown children. Andrew is at work on his next book.
Visit: RuggedEntrepreneur.com/
Serial Entrepreneur Offers His Motivational Blueprint to
Business Success
Your Guide to Disrupting the
Business World
JOHNSON CITY, TN — “Success is yours if you want it to be.” Those are the words of serial entrepreneur Scott Andrew, who along with wife Daphne, has built more than thirty different national and international businesses in the multi-million-dollar playing field. Now he’s telling you how he did it.
In his brilliant new book, The Rugged Entrepreneur, What Every Disruptive Business Leader Should Know, Andrew describes what it takes to achieve your dreams, and shares a wealth of personal stories to motivate and inspire.
“An eye-opening and common-sense approach that will help you become one of the “Ruggeds.” This book will change your perspective and approach to success!”
John Kelly, Detroit Free Press 5-Stars
“As I have always said, and firmly believe, anyone can become an entrepreneur,” says Andrew. “However, Rugged Entrepreneurs, as I classify them, make the leap toward success in a way that separates them from everyone else. The term Rugged Entrepreneur is like Justice – it’s blind. It doesn’t know how old you are, it doesn’t know race or sex, or orientation.
It doesn’t care what your circumstances are: affluent or impoverished. Ruggers arise up out of every situation you have ever seen.”
With a mentor’s passion, Andrew lays out the “Rugged” qualities needed for building a solid foundation for any business startup, looks at market disruption and offers personal guidance to beginners as well as seasoned business veterans.
“This author is living proof that his blueprint works. Packed with sound business advice, backed by strong examples and enlightening concepts, this book is, in my opinion, essential reading for anyone who wants to succeed.”
Susan Keefe, Midwest Book Review, 5 Stars
“There are four elements that any successful entrepreneur must have or learn,” Andrew says. “Those are a fervent work ethic, a humble and healthy pride, mental toughness, and faith.” By faith, Andrew doesn’t mean religion, but instead, the absence of doubt. “Faith is deeper than belief,” Andrew says. “And it’s essential.”
Having gone from millionaire to broke twice, Andrew draws on his own personal stories of success—and failure—in the ventures that he and Daphne have undertaken over the years. The Andrews’ businesses include BoxDrop Mattress and Furniture, bioPURE, Royal Heritage Home Furnishings, Rugged American Spirits, Electric Productions, RSSCO Outlets, Sapphire Sleep, and more.
They are currently disrupting the beverage, cleaning, educational, and entertainment industries. Humble and always ready to learn, Andrew regularly seeks out advice through personal conversations with successful people, and in his book he shares the takeaways of the people he has met, like Colonel Oliver North and multi-billionaire Shahid Khan, the owner of Flex-n-Gate and the Jacksonville Jaguars.
“So much wisdom in one book! The Rugged Entrepreneur is not just a great book, it’s a guide to surviving the new economy. Everyone should read this. Skip college and read this book!”
David Alan Arnold, Helicopter Cameraman Deadliest Catch, Bering Sea Gold and SURVIVOR, 5-Stars
Always putting wings under his ideas, Andrew recently partnered up with East Tennessee State University to create a new interdisciplinary skills program. Uniting businesses with university students, Rugged Buc Labs provides the hands-on experience, resume building, and networking that is lacking at most universities today and offers students in nearly every field the benefit of looking at their future career through an entrepreneurial lens.
“I’m an entrepreneur-a-holic,” says Andrew, who ties in his travel, hobbies, and fun with the business experiences he and Daphne undertake. “There are so many rewards to being an entrepreneur.”
Filled with captivating stories, solid examples, and inspiration from leaders of all genres, Andrew’s business-savvy guidebook will prepare you to take on the world.
The Rugged Entrepreneur, What Every Disruptive Business Leader Should Know, ISBN 978-1948677684 (Hardcover) $27.00, (ebook) $13.99, 2021, Forefront Books, Simon & Schuster 224 pages, available at Barnes & Noble, Amazon, Goodreads.
