Brand Storytelling, Creativity, and PHX Startup Week
This episode of Valley Business Radio is brought to you by PHX Startup Week. This community-organized and community-run event brings together the PHX entrepreneurship community for six days of education, connection and support. Arizona’s largest entrepreneurial event is supported by thousands of entrepreneurs, businesses, and service providers in the entrepreneurial ecosystem from across Arizona, empowering the entrepreneurial spirit. PHX Startup Week is focused on bringing diverse voices to the table and cultivating a community, positioning PHX to thrive.
Amber Pechin, Amplitude Media
Amber Pechin a writer of words and teller of stories. As a co-founder and storyteller at Amplitude Media, she builds brands, websites and big ideas. Her specialty is branding products and telling stories in industries that are technical and/or academic and are traditionally considered complicated or boring. The goal? Craft compelling stories about complicated topics using easy to understand narratives that helps users learn how the product or service will change their life.