Amelia Warren is CEO of Epicure, Canada’s largest direct sales company. Epicure was founded in 1997 by Amelia’s mother, Sylvie Rochette, then a busy mother of two who aspired to share the clean eating solutions she had created for her family. Today, Amelia is the youngest CEO in direct sales in North America and one of the youngest female CEOs in Canada. She has taken Epicure in a bold new direction with the revolutionary Good Food. Real Fast™ Movement, a global movement to give every person the knowledge and skills to cook and eat well for a lifetime of good health.
Epicure is a community that unites and inspires each other to rally around clean eating. Epicure is dedicated to sharing delicious meal solutions that use only real, whole ingredients you can trust, while never ever compromising on taste. As the first company in the Direct Sales industry to take on clean ingredients, Amelia and Epicure were the first to enroll in the Non-GMO Verification Project and implement a stringent clean ingredients mandate and triple-testing to ensure the complete product line is gluten and nut-free.
Amelia has won numerous awards, including being named in PROFIT magazine’s Top 100 entrepreneurs in 2013 and 2014; Top 20 under 40 Vancouver Island 2013, and British Columbia’s top 40 under 40 Business Leaders in 2015. Amelia is an active member of YPO, is the Executive Director of the Epicure Foundation and was recently named a member of the YPO BC Chapter Executive.
Crystal MacGregor is a Registered Dietician and Epicure’s Director of Innovation, R&D, and Merchandising. She has over a decade of experience and knowledge working in many innovative areas of dietetics: food industry, sports centers, school boards, grocery stores, hospitals and product development. She is a good food advocate and personal training specialist and presently co-chairs Dietitians of Canada’s Food & Culinary Network.
Crystal holds a Bachelor’s Degree in Science with a Major in Nutrition from the University of Prince Edward Island where she also completed her dietetic internship. She has been working for Epicure in various innovative roles since 2007. Today, she leads two dynamic teams to challenge how consumers enjoy good food. She provides nutrition expertise and strategy for innovation, research and product development, product marketing & merchandising, recipe development and creative insight to meet corporate goals to change a plate, change a life.
Jen McIntyre is an unschooling mama of two energetic boys, a creative entrepreneur at SquishKit.com, and a community leader and coach who inspires other “multipurpose mamas” to design and live amazing lives. Jen’s fun-loving attitude, extraordinary communication skills, and deep commitment to a healthy, active lifestyle enhance her work in individual and group settings. A former workshop leader and coach, her clientele of adventurous “goal getters” has included personal trainers, yoga instructors, police officers, moms, small business owners, government employees, artists, electricians, chiropractors, insurance salespeople and real estate investors.
A native of Victoria, British Columbia, Jen’s family has used Epicure products for over 20 years. She currently lives in Phoenix, Arizona and is excited to help lead Epicure’s expansion into the US market.
Connect with Jen McIntyre on Instagram.