In this episode of Women in Motion, Lee Kantor interviews Jessie Nga Nguyen, founder and CEO of Jessie Haute Beauty. Jessie discusses her entrepreneurial journey, starting her skincare line in 2017 and launching it on Walmart’s e-commerce platform in April 2023. Specializing in anti-aging products, Jessie Haute Beauty focuses on quality and affordability. Jessie shares insights on e-commerce strategies, the importance of perseverance, and her solo management of the business. She emphasizes the value of community support and her plans to expand into retail stores.
As a highly experienced esthetician, distributor, entrepreneur, and owner of Jessie Haute Beauty for over a decade, Jessie Nga Nguyen has consistently demonstrated her ability to establish and foster professional and loyal relationships with coworkers, staff, and clients.
Her experience managing administrative and sales employees independently as an owner/manager and collaboratively as a team member is unparalleled.
With sharp business acumen, decisive judgment, and an unwavering commitment to exceeding organizational goals, Jessie has achieved immense success in operations management, business strategy, and financial management.
Jessie’s outstanding abilities has allowed her to capitalize on new trends and cutting-edge technologies to drive business development initiatives and consistently exceed sales targets.
Follow Jessie Haute Beauty on Facebook.
Music Provided by M PATH MUSIC
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: [00:00:07] Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.
Lee Kantor: [00:00:27] Lee Kantor here. Another episode of Women In Motion, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Jessie Nguyen. She is the founder and CEO of Jessie Haute Beauty. Welcome, Jessie.
Jessie Nga Nguyen: [00:00:48] Hi, everyone. Good morning. I’m delighted to introduce myself. My name is Jessie Nga Nguyen. I am founder and business owner of Jessie Haute Beauty. I would like to express my sincere gratitude to the Women Business Enterprise Council-West and RadioX channel for the organization of this event, Women In Motion. Today, I have been invited to share my journey on the path to the founding our company.
Lee Kantor: [00:01:20] So, can you tell us a little bit about your company? What services do you provide?
Jessie Nga Nguyen: [00:01:26] We do skincare products and we provide skincare anti-aging line to everyone.
Lee Kantor: [00:01:35] And then, how did you get started in the business?
Jessie Nga Nguyen: [00:01:39] Okay. So, I have established my skincare product lines in 2017. My family and I relocated from Houston, Texas to Las Vegas, Nevada, where I conduct extensive research on the skincare market. And I decided to launch my skincare product lines in April 2023. That’s why Jessie Haute Beauty is really a premium skincare company specialized in anti-aging products.
Lee Kantor: [00:02:14] Now, do you primarily create and sell products or is it a place where a woman could go and get, you know, treatments done?
Jessie Nga Nguyen: [00:02:23] I launched a skincare product in the Walmart e-commerce store.
Lee Kantor: [00:02:29] So, that’s the primary focus of the business is skincare products?
Jessie Nga Nguyen: [00:02:33] Yes, sir.
Lee Kantor: [00:02:35] So, how do you come up with the ideas for the products?
Jessie Nga Nguyen: [00:02:39] Okay. So, as you know, in the present day world, the woman faces some significant disadvantage compared to the man. And the gender gap in the professional and social arena is vast, and women, they work three times to stay equally. And when I was a child, I have seen a lot of women rely on the husband. And when they be a senior, they rely on the children and their husband as well. That’s why my mother just told me during my childhood, I got the discipline and have said that you must have your own finances and you don’t need to depend on anybody else in your life. You have just only one life to live, and no one can tear you down, and you will be shy at the end of the day with your finances. So, that all kind of thing is infused in my mind. And until now, I drive and I have the powerful woman to come up with my business now today.
Lee Kantor: [00:04:08] But how do you kind of come up with an idea of what product to sell? Like how do you research it or how do you develop it and produce it?
Jessie Nga Nguyen: [00:04:19] Okay. So, that’s my passionate about the skincare. I’m always passionate to develop and become the owning of the skincare. That’s my dream. And I want to stretch my dream into reality. And I have over a decade of experience to do about the skincare, so that’s why I opened my own business.
Lee Kantor: [00:04:59] And then, when you first had the idea to open the business and then you did all the research and then you opened the business, was there a moment where you were like, “I think this is going to work out. I think that we have something here that the public wants and needs.”
Jessie Nga Nguyen: [00:05:18] Okay. So, I understand that our product line is comprised in the brands of the formula from the essential luxurious or affordable for the daily use. And the private skincare company, I have gone great gland of the research and sources where naturally ingredient that’s safe and effective to our customer. Our products undergo various clinical testing to meet the highest quality standard of the luxury and affordable.
Lee Kantor: [00:06:06] And then, is it primarily e-commerce or is there a retail store?
Jessie Nga Nguyen: [00:06:12] This is the e-commerce first. And nowadays, e-commerce have been expand more than before. So, we went to launch e-commerce first and then in the store later.
Lee Kantor: [00:06:29] And then, do you think you’ll have your own retail store or are you going to sell the products into other retailers?
Jessie Nga Nguyen: [00:06:35] Our in retail store and order all over in the United States.
Lee Kantor: [00:06:44] And do you target a certain type of woman or is it for any woman of any ethnicity?
Jessie Nga Nguyen: [00:06:51] For every woman in the United States, not just specialized or the type of any woman. All women can use.
Lee Kantor: [00:07:05] And how did you learn how to do e-commerce? That seems very challenging.
Jessie Nga Nguyen: [00:07:12] We got the Walmart. They had the right team to guide me and I learned from them. And I have the meeting for every week from the back office team and they showed me how to launch successfully.
Lee Kantor: [00:07:35] And how’s it been going?
Jessie Nga Nguyen: [00:07:38] We just launched like just last week, so hopefully it’s going to be raised in near future.
Lee Kantor: [00:07:49] Now, do you have any advice for other entrepreneurs out there thinking about doing an e-commerce company?
Jessie Nga Nguyen: [00:07:58] Yes. I have a little tips to share with the young entrepreneurs who want to launch the e-commerce. Because nowadays e-commerce is really new platform to everybody. Just researching and continue to talking with the people who’s, you know, like experienced and specialized in the e-commerce. They’re going to guide you because if you go just only one wrong thing, it cannot accept it in the e-commerce. So, yeah, just research and they have economy in e-commerce so you can learn from them as well.
Lee Kantor: [00:08:58] And then, the platform you’re using is Shopify?
Jessie Nga Nguyen: [00:09:02] Yes. The Shopify and the Walmart. They merged together.
Lee Kantor: [00:09:07] Oh, okay. So, what was the reason you didn’t choose to work with Amazon?
Jessie Nga Nguyen: [00:09:15] Because I love Walmart. I feel that Walmart have more essential than Amazon.
Lee Kantor: [00:09:32] So, that was a better fit for you and you think your clients?
Jessie Nga Nguyen: [00:09:38] Yes. Yes, sir.
Lee Kantor: [00:09:41] Now, do you have any advice when it comes to overcoming obstacles that you’d like to share with an aspiring entrepreneur?
Jessie Nga Nguyen: [00:09:49] Actually, when I launched my own business, I got stressful. I got a lot of obstacles. But just only myself for this business, I have learned and have researching, and I have to talk, and I put an effort a lot in this business, and I don’t give up in the between. I continue whatever I want to be. I want to launch my business and with my passion so I can achieve the incredible thing. That’s what I believe.
Jessie Nga Nguyen: [00:10:41] And I have a message to the younger entrepreneur, please, if you want to persuade in your dream, you keep going and never give up. If you feel like drop or if you feel like hard, I believe that you can follow your passion. You can achieve your incredible thing. In fact, I have no doubt that you can accomplish even more than I have.
Lee Kantor: [00:11:19] Now, who developed your logo? It’s beautiful.
Jessie Nga Nguyen: [00:11:23] Oh, that’s my idea. I do everything from A to Z. That’s my passion.
Lee Kantor: [00:11:28] So, you drew it and you created it?
Jessie Nga Nguyen: [00:11:32] Yes.
Lee Kantor: [00:11:33] Beautiful work.
Jessie Nga Nguyen: [00:11:34] Thank you so much.
Lee Kantor: [00:11:36] Now, how important is it to have kind of a team around you?
Jessie Nga Nguyen: [00:11:42] I don’t have my team right now. I have just only myself.
Lee Kantor: [00:11:46] So, you’re doing everything?
Jessie Nga Nguyen: [00:11:48] Yes, sir.
Lee Kantor: [00:11:49] Wow. That must be very hard to balance.
Jessie Nga Nguyen: [00:11:54] Yes, sir. I slept just only, like, five hours a day. And when I wake up, I jump into my desk to work from 8:00 a.m. until 6:00 p.m..
Lee Kantor: [00:12:09] So, are you spending time online in social media, like Facebook or Instagram, to get the word out?
Jessie Nga Nguyen: [00:12:17] Yes, sir.
Lee Kantor: [00:12:19] So, what are some of the things that you’re doing to get the word out?
Jessie Nga Nguyen: [00:12:24] Right now, I have the page for the Jessie Haute Beauty, and TikTok and Instagram I create already, and everybody can follow my Facebook and Instagram and TikTok.
Lee Kantor: [00:12:45] Now, why was it important for you to join WBEC-West?
Jessie Nga Nguyen: [00:12:51] I need to have the advice. I need to have the team that I can join and powerful out there. I know that the woman needs help as well and I can help them as I can put effort in my business.
Lee Kantor: [00:13:21] So, what’s next for you? What are your kind of plans to keep continuing growing the business as you launch in the next few months?
Jessie Nga Nguyen: [00:13:31] Right now, we have launched all the items that I have in my hand now with the Walmart, and I’m trying my best to expand in the store with Walmart. And later on, maybe every store that want me as their partner so I can partnership with them.
Lee Kantor: [00:14:05] And then, if somebody wants to connect and learn more about Jessie Haute Beauty, what is the website or the social media coordinates so they can find you?
Jessie Nga Nguyen: [00:14:18] Yes. You can research in the Google jessiehautebeauty1168.myshopify.com. jessiehautebeauty1168.myshopify.com, that’s my website. And the Facebook page with Jessie Haute Beauty, and TikTok with Jessie Haute Beauty, and Instagram with Jessie Haute Beauty 1168 as well.
Lee Kantor: [00:14:56] And that’s Jessie, J-E-S-S-I-E, Haute, H-A-U-T-E, Beauty, B-E-A-U-T-Y, if you Google that or put it in Facebook or TikTok or any of the socials, I’m sure you’ll find it.
Jessie Nga Nguyen: [00:15:11] Yes, sir.
Lee Kantor: [00:15:11] Well, Jessie, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.
Jessie Nga Nguyen: [00:15:19] Thank you so much I have opportunity today to share my journey.
Lee Kantor: [00:15:28] Well, we appreciate you taking the time to share with us and best of luck going down the road.
Jessie Nga Nguyen: [00:15:35] Thank you so much.
Lee Kantor: [00:15:36] All right. This is Lee Kantor. We’ll see you all next time on Women In Motion.
