Stacy Santiago With Powerhouse Hypnosis

Intro: [00:00:08] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for workplace wisdom sharing, insight, perspective and best practices for creating the planet’s best workplaces. Now here’s your host.

Stone Payton: [00:00:31] Welcome to another exciting and informative edition of Workplace Wisdom Stone Payton here with you this morning. And you guys are in for a real treat. Please join me in welcoming to the broadcast with powerhouse hypnosis Miss Stacy Santiago. How are you

Stacy Santiago: [00:00:49] Doing well! Thank you, Stone. Thank you so much for having me.

Stone Payton: [00:00:52] Will this conversation has been such a long time in the making? I’ve been so excited about visiting with you. I have a ton of questions. In fact, we may have to have you come back to complete my my entire line of inquiry, but I’m really excited to have the conversation and bring your work to our listeners. Perhaps a good place to start, though. Can you give us just a primer, a little overview, mission purpose? Well, what are you really out there trying to do for folks?

Stacy Santiago: [00:01:18] Yeah, sure. That’s a great question. So just to get perspective, I’m a certified hypnotherapist as well as a board certified coach and licensed professional counselor. And what I really love to do is help entrepreneurs especially quickly and effortlessly dissolve barriers at the subconscious level so they’re able to just break free and skyrocket their income, fulfillment and impact to a level that just really leaves others speechless. That’s what I’m about doing.

Stone Payton: [00:01:51] Well, I got to tell you, I resemble that remark. I’ve been an entrepreneur virtually all of my life, and I’ve certainly struggled. I’ve been very blessed and I’ve had a few wins. I’m sure you see some patterns. Are there some things that you see over and over that you see more and more entrepreneurs struggle with?

Stacy Santiago: [00:02:11] Yeah, absolutely. And what it comes down to, hands down, is mindset. I mean, you may have heard it said that success is 80 percent mindset and 20 percent mechanics. And it’s just it’s so true. We all have limiting beliefs. And the more you grow your business, the more you’re going to feel the effects of these perceived limits, for example. So many entrepreneurs struggle with self-doubt, imposter syndrome, fear of failure or fear of success, or even secretly feeling like they’re unworthy of earning a lot of money. And this all comes from old hardware programing in the subconscious. And most of the time it comes down to one of these root beliefs. I’m not good enough, I’m not deserving or worthy, or I’m not accepted or loved. And what I’ve found is that unless you neutralize and you release these negative beliefs in the subconscious, then they’re always going to create limits and suffering in your life.

Stone Payton: [00:03:13] So I got to tell you, I feel like I am actually in the session because, I mean, these are things that I’ve struggled with personally, and I think or at least I feel like I’m pretty good at recognizing when I’m struggling or when I feel like I’m I’m struggling. But, you know, I don’t necessarily know what to do about it. I think my go to move is is work harder. Read more But, you know, I don’t have like, Oh, this is happening. So now this is what I do to to get self corrected. I bet you see entrepreneurs trying to just because of their nature. They try to fix this on their own right.

Stacy Santiago: [00:03:53] Oh yeah, I was doing that too. I was executing and hustling like a bro. But I face so many limits and struggles in my own journey as an entrepreneur that I couldn’t break free from on my own. And I see that over and over with people as they try and put their head down, do it alone and just overcome it with hustling. They think, Well, if I just work harder and I push, push, push, I’ll achieve, I’ll be successful and I’ll be happy. But if you’ve ever tried this before, and yes, that was me been there, done that, then you know, you know that happy is not the outcome that you get. And another struggle that I see where people go with this is it’s easy to slip into operating with a victim mentality. And that means you believe in an objective reality that you largely have no control over. And what’s not working for you might be because of someone else or someone has something you don’t. And so there’s kind of some blame, some complaining going on there and no judgment. If listeners, that’s where you are, but there is a victor inside of you that’s screaming to be let out.

Stone Payton: [00:05:07] So how let’s do talk about that, your back story a little bit. How does one find themselves in in this line of work? Tell us a little bit about your journey.

Stacy Santiago: [00:05:17] Yeah. So for me, being an entrepreneur, I took the journey starting out. I can do this on my own, I can do it. And I chose a few different models of business, a lot of trial and error. And it all came to this point where I tried to launch something that didn’t work. And it was kind of funny because I had about two people enroll in what my offer was, and I was so disappointed I actually gave them their money back. Yeah, it was just so frustrating for me, and I’ve always been seeking, Well, how do I break free and what do I do? And I’ve worked personally with five different coaches on my own, five different programs and angles. And then I also saw that with the people that I’ve been working with for over a decade and helping them find their ideal path and grow their business, it’s just so clear that there are deep issues and inner struggles that cannot be fully resolved with conscious thought. And so having tried many things and been seeking for a long time, I finally found that best solution hypnotherapy. And now I’ve combined that hypnotherapy mindset and coaching all into this one superpower formula that sets people free to have and feel what they truly desire in their business in life.

Stone Payton: [00:06:36] Well, and I do want to be careful to make the distinction because I get the distinct sense that that you’re not dismissing other methods of introspection and growth and and information gathering and inspiration. I sense that you’re saying, don’t let me put words in your mouth. There’s still a place for the self-help book the education, the, you know, focus and and and setting strategy and all that. I just I get the idea that you feel like there’s this whole other untapped resource that is, if we can take that and use it to compliment all that, then you’re really on on steroids. If you were

Stacy Santiago: [00:07:16] Right, exactly. It comes down to knowing what the real problem is because for some people, it might be knowledge and knowledge can be very helpful. But if you have a route struggle like I’m not good enough this plaguing self-doubt, this need to please people this feeling unworthy or undeserving. That’s not something that’s going to be fixed through business tactics or self-help books. It’s kind of like wanting to see your one hundred piece puzzle finally put together, but all you’re doing is grasping at one random piece at a time. So when you have these root problems, it’s it’s not a matter of knowing something. It’s a matter of being stuck in this toxic pattern of subconscious thought. Does that make sense?

Stone Payton: [00:08:09] Well, it does. And and I realize it would be completely inappropriate to name names. But but I’m wondering if you could help bring an example to life where maybe you’re working with a client and, you know, maybe they’ve got this imposter syndrome, but they they come to you thinking that the the the problem is, is X. And then you help them identify the root cause is why is there an example where someone came to you when they felt like the problem was something more superficial and then you helped them identify something they had not even maybe even entertained?

Stacy Santiago: [00:08:46] Oh, sure. Yes, all the time. So I have this client who has a really wonderful business offer. She’s super bright, hardworking, and she’s struggling with the revenue that she wants to earn. And so that can be a very common experience, right? That’s what’s top of mind is maybe I’m not breaking through to that next level of revenue that I want. So it must be maybe this money issue that I have. I can’t figure out why. What am I not doing right? But in looking underneath the surface with this client in particular, she has this belief that she is not going to be accepted, that she is going to put herself out there. And when she does, she’ll be rejected and she’ll be left alone with nothing. So you see that even though she really does want to amp up this revenue and she wants to get this offer out there and getting so much more momentum with it, it’s not a matter of tactics. She’s already spelled out, she’s mapped out. We’ve reviewed funnels. We’ve looked at all of that, but it’s not going to matter what she executes on because what’s underneath that, as long as she believes and she doesn’t shift out of, well, I’m going to be rejected and I’m going to be left. Along with nothing, it’s just not going to matter what she does, she has to go to that place. And it’s so interesting because in working together, I mean, she didn’t know that on the on the front end of this, she didn’t know that that’s what really needed to be worked on. It comes out only as we do this work with mindset and hypnotherapy because in the subconscious and the heart, that’s it knows where to go.

Stone Payton: [00:10:31] Ok, so let’s talk about hypnotherapy a little bit. I almost characterized it as as the elephant in the room. I think it’s the elephant in my room. I don’t think it’s an elephant in your room. I got to believe that you must meet with some level of skepticism when you’re maybe in your sales and marketing process or in the early part of your counseling, your consulting work. Do you run into some skepticism? If so, how do you deal with it? What really is hypnotherapy? Let’s let’s let’s let’s take the veil off of this thing and really help people understand what this is, can be and can do for them.

Stacy Santiago: [00:11:09] Oh, sure. Yes, this is not something that while it’s becoming more mainstream, it’s not something as common as traditional talk therapy. And often what’s portrayed about it is not an accurate representation of what hypnotherapy actually is. And so in hypnosis, what it is, it’s a powerful state of focus. And as a hypnotherapist, I help your critical mind relax and move to the side so we can access that which you want to change and feel differently about. So when your mind shifts to a lower brain wave pattern called Theta State, which is similar to dreaming, then the mind can find what caused the hardwired beliefs that are not serving you. And it’s in this relaxed state that the mind can release and can accept new programing that frees you to feel and create what you actually do want. And what’s cool is that all hypnosis is just self-hypnosis. You’re completely in control, you’re very much aware. It’s very effortless, it’s very relaxing. You know, you may have experience a little bit of a hypnotic state like when you’re driving and if you’ve ever driven somewhere and you’re like, Well, how did I get there? I don’t remember those traffic lights. That’s a light, hypnotic state. And your subconscious was actually driving for you.

Stone Payton: [00:12:37] Well, and I wonder if that’s and you tell me, is that a little bit of what happens? Is that similar to the dynamic that an athlete or a top performing person in any arena finds themselves in when they say they’ve got the flow or they’re in the zone or the is it touching on that same dynamic?

Stacy Santiago: [00:12:58] Yeah, so there’s different levels, and the closest that you that one could come on their own would be. Perhaps a longer, in-depth meditation where they’re very much visualizing and focusing on that, but even still, that’s in the conscious realm. And where hypnotherapy comes into play, it’s finally getting behind the veil. It’s finally moving aside the analytical mind to wear what comes up for you and what you’re accessing. You have no idea until you’re in it and your mind just does the work for you. You’re your analytical mind is not there dictating anymore. It’s not overthinking. It’s literally kind of just taking a nap on the side. And then your subconscious mind does the work for you, and you can only access it in that deep state when you have an expert that’s helping facilitate that for you.

Stone Payton: [00:13:54] So I’m probably going to use the wrong word here because I’m from a traditional trainer, speaker consultancy kind of background before I got into this line of work, but the question I would typically frame is what does an engagement with you look like? What? Speak a little bit to the process. Someone listens to this either here live this morning, or maybe they listen to it six months from now and they reach out. Is there like this initial consultation? And kind of, if you don’t mind, kind of lay out what the workflow or engagement pattern? I know I’m using their own words, but.

Stacy Santiago: [00:14:30] Mm hmm. Yeah. It’s like, Whoa, what do we do in this? And so I offer a couple of different options. Sometimes a client might want to do just in hypnotherapy. There’s a lot going on. And so we might want to do, let’s say, five sessions to unwind. Some of those deep limiting beliefs like not enough. And then as well do some abundance work so we could take that approach and do in-depth hypnotherapy sessions. There’s also the powerhouse program, which I’ve specifically designed based on what I absolutely know works for people on both the subconscious and the conscious level. So with that type of program, what we’re doing, we’re doing the hypnotherapy sessions, but we’re also learning what we can do on the conscious level to release to manage triggers. So for example, I want you to be in a place where no matter what happens in your day, you’re in the driver’s seat because you know how to reframe, you know, how to make a meaning that serves you. You know how to handle emotion. You know how to see, feel and visualize in a way that manifests 10 times faster for yourself. So I want to give you those tools to do it on a daily basis and then also have the coaching support because I’ll see things you can’t and I’ll help give you that feedback, connect the dots and help you get the feedback you need. So all of this happens so quickly for you, and it’s almost like a night in day in a matter of just a few weeks.

Stone Payton: [00:16:09] Ok, so so I’m sensing there’s there’s genuine the word we would have used in the consulting world is capability transfer. If I’m working with you for a handful of sessions or through a specific sequence, I’m going to I’m going to take away from that the ability to to do some of this on my own. Yes.

Stacy Santiago: [00:16:30] Yes, exactly. Okay. So we’re taking care of the subconscious, what we do and hypnotherapy and release. There is a permanent release because now it’s changed. The hardwired programing has changed. So that becomes part of that permanent solution that operates for you because your subconscious is now doing that work. But then also you’re still going to be triggered in life. You know, the objective is to never feel negative emotion or to never be triggered. It’s to manage that and to move through it, according to your own choosing. And so you’ll want these tools to do what I call live above the line of suffering so that life isn’t just OK going through the motions, it’s not just tolerating the drudgery. No, you live above the line of suffering and you know how to do that because you have the greatest tools out there that you it’s just a super super ninja power that you have, and it changes everything and it and it ripples out. I want this to ripple out to not just to you and your business, but to your family, to people in your community. This has a ripple effect. That’s just profound.

Stone Payton: [00:17:41] I bet it. I mean, this must be incredibly rewarding work.

Stacy Santiago: [00:17:47] Yes. Yes it is. It’s truly wonderful. And when you have people say to you, what you’ve done has literally saved my life. I mean, I’m going to get up every day and I’m going to I’m going to take a stand for you because you deserve to have more. You deserve to thrive. You deserve to have the impact you want to have in your business and your life. There is a better way and a lot of people, you know, they wake up and it’s tough. It’s tough to get out of bed. It’s tough to wonder what your purpose is and if if you’re really enough and I want you to be able to wake up energized knowing that you are creating everything you want, you’re the one generating emotion, the emotion you want to feel. You know that you’re accepted, you’re worthy. You know it to the point where you can see those positive effects manifesting in your business and your relationships.

Stone Payton: [00:18:43] So and I asked almost all of my guests this because I have kind of a sales and marketing lens that I have a tendency to look at a lot of things through. How does the whole sales and marketing thing work for for a practice like yours? Is it something where you go out and kind of beat the bushes? Or is it more kind of word of mouth or how is that? Or is it education or?

Stacy Santiago: [00:19:08] Yeah. For me, it’s through personal connection. So what I like to do is to connect with people in different forums, whether that’s online, it could be Facebook, it could be in a professional group, it could be through my extended network and understand where people are because most people, especially entrepreneurs, are not saying I’m super fulfilled. I’ve got all the abundance I want. I have the complete success and impact. I’ve just totally reached it and I’m great. Most of the time that’s not the case. And so I want to listen. I want to understand where you are and if I can add value, if I can help you, whether that’s with what I have to offer or whether that’s with somebody else that I know of. It would be better to fill in the gap. That’s what I want to do is I want to make sure that you’re on the best path for what you need. And so that’s it. It’s just connecting and listening and then giving my honest assessment of what I would recommend so that you can have what you most want.

Stone Payton: [00:20:09] I’ve got to confess this is such a timely conversation for me. I am going to be on the other side of the microphone later this afternoon. I’m going to be a guest on a on a show and I do. I mean, I’ve been so blessed and this thing of ours has has really helped, you know, our clients build relationships and and grow their business. And there’s a piece of me that I think it’s probably deep down I try to keep it pushed out, and maybe I need to let it out instead. You know, it feels like, man, you know, I guess it’s a little bit of that imposter thing, you know, or like, I’m going to get found out, you know, like, you know, I’m not that bright. I didn’t really invent all this. I just was, you know, kind of here at the right time and found a way to help people grow their business by using this platform to to build relationships. But I’m going to be on the other side of the microphone later this afternoon. And there’s there’s this little piece of me that, you know, hopes it helps. Nobody discovers, you know, Hey, I’m not all that bright, you know, I just we’re just doing this thing and it’s and it’s working.

Stacy Santiago: [00:21:11] Mm, yeah.

Stone Payton: [00:21:13] Does that sound familiar?

Stacy Santiago: [00:21:14] Yeah. And I think what I know is made the difference for me and why I’m so confident in what I do. Aside from the results and having just so many clients over and over again say what a difference this has been, you know, for me, it’s it’s completely heart driven. Like my priority is not the money, it is not the success. It’s the heart. And it’s taking a stand for people and it’s truly helping them reach that level of happiness and love in their life that they have always wanted for themselves in their family. And when you come from the heart and you actually care about people, that’s a power that’s stronger than anything.

Stone Payton: [00:21:58] So is this work that can be executed or partially executed virtually?

Stacy Santiago: [00:22:06] Yes, it completely is. I have clients from all over the country, so everything’s delivered virtually through different modalities, so there’s one on one with me via Zoom. There’s coaching via Zoom. That’s live. And then there’s also modules as well, so I can deliver tons and tons of value at your own pace and that you can always have access to. So yes, it’s super easy. It’s super comfortable. Even the hypnotherapy can be done virtually via Zoom.

Stone Payton: [00:22:35] So I’m kind of a one trick pony and I have a tendency to see everything through the Business RadioX lens. But I think you ought to be on this side of the mic, you know? And I don’t know how that would work, exactly. I mean, you can always use it to build relationships, but I’m talking about like in executing your work. I I don’t I don’t know. You know, and of course, my I go back to the more traditional sources of providing support, you know, the book and the radio show and the talk. But while this is, this has been a very interesting conversation. Before we wrap, let’s make sure that our listeners know how to reach out if they’d like to have a conversation with you or someone on your team, or if they’d like to just learn more about this topic in general, let’s leave them with some, some points of contact.

Stacy Santiago: [00:23:26] Yes, so the easiest thing would be to go to Power House Hypnosis, and you can read much more about it there. And if you’re wanting to schedule a free breakthrough, call with me, there’s a blue button in the top right corner of that home page. There are blue buttons throughout the home page and the About Me page, and you can easily just click on that and calendar will pop up and you’ll see my availability and you’ll just click on whatever time works best for you. And there will be set to connect via Zoom, and we’ll have about a forty five minute call where I’ll understand what’s going on for you and listen to see how I can add value and then we’ll take it from there. It’s super easy and and super fun, and you know, no matter what you just even from that one call, that’s why I call it a breakthrough call is you’ll have so much more clarity, so much more just relief. You’ll feel good that someone out there gets it and you’ll know what next steps are best for you.

Stone Payton: [00:24:31] Well, Stacey Santiago with powerhouse hypnosis, it has been an absolute delight having you on the show. Thank you so much for visiting with us.

Stacy Santiago: [00:24:40] Absolutely. Thank you so much, Stone. Just such a joy to share this. I’m so passionate about it because I know what it can do for people and I want to spread that word. So there’s hope and there’s help out there. You’re not alone. And so thank you for allowing me to share.

Stone Payton: [00:24:56] All right, this is Stone Payton for our guests this morning, Stacey Santiago with powerhouse hypnosis and everyone here at the Business RadioX family saying, we’ll see you next time on workplace wisdom.