We know the saying, “Build a better mousetrap and the world will beat a path to your door.” Entrepreneurs Diane Bogino and Tim Sanders have each “built that better mousetrap” in their respective fields. Diane’s business – Performance Strategies, Inc. – provides assessments, seminars, coaching, consulting and training to help companies become even better at what they do best. Tim Sanders is part of the team that is Net Minds, a group publishing company. Consulting companies constantly proclaim, “We can help you make a real difference in how you do business and get business.” Similarly, we can find a multitude of publishing companies each of which declares they can do the best job helping authors.
As part of Performance Strategies Diane Bogino also hosts GBDN tv (Georgia Business Directory Network). She creates and produces video interviews of business leaders. She then edits the video and uploads them to a youtube url. She shares the links with her clients who can then leverage the video url.
Net Minds could be described as a brokerage for writers: authors come looking for a coach and/or ghostwriter and layout design person and marketing person; editors/writers come looking for a potential client as do design specialist. Net Minds uses proprietary processes to assemble the best team.
What makes Performance Strategies and Net Minds different? What is their “better mousetrap?” How did each create its concept?