Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about the window dressing the theater, some of the touches that we put on this thing of ours to make this the environment that generates such marvelous results.
Lee Kantor: [00:00:19] Yeah. A lot of what happens in the studio is going towards building that experience that is memorable, that’s visceral, that leaves an impact that these people remember. It becomes the best thing they did that day. It becomes the best thing they did that week. It’s the thing that they tell their spouse, and family, and friends about. Some of the things we do in the studio to create and to amplify the experience is we use headphones. There’s no reason to use headphones. We can all hear each other. We’re just a few inches away from each other. But by putting on headphones, we’re isolating ourselves and our voices, and we’re really whispering into the brains of all the people in the room. We have their undivided attention.
Lee Kantor: [00:01:00] Another area of theater is the on-air light. The on-air light, boom, once that light goes on, there’s a hush in the room. They feel the tension. This is real now. This is happening. We are doing a live broadcast. Broadcasting live. That creates the tension. That creates the, “I can’t take it back. I better be careful of what I’m saying.” It creates the opportunity of doing something they’ve never done before. Most of these people have never been part of a live broadcast. And then, it amplifies the tension. Another thing that we do in here is what-
Stone Payton: [00:01:35] Well, we’ve got the lighted sign, we get the flat screen television, we’ve got a mixer that is, my dad would say, too much sugar for a dime. But it’s appropriate because of the environment that we’re trying to create. And then, there’s some things you can do from a theatrical standpoint in your role as producer and host. One of mine, it’s as simple as, “We are live in five.” And I mean, it’s just a whole different dynamic when you do that.
Lee Kantor: [00:02:00] Right. And taking photos after the show. Making it an event. This is something that they’re going to share on social media. They’re proudly taking their photo in front of a Business RadioX microphone that I can’t tell you how many LinkedIn profiles have that photo in it because it is a big deal. It legitimizes them in the eyes of their marketplace.