Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a lot of things we can ask on the Business RadioX platform, but when we’re interviewing, what’s a question we should always ask at some point during that interview?
Lee Kantor: [00:00:18] I always like to ask some version of what makes you special. What is it about working with your firm that is different than other firms? You know, something—what is their superpower? What makes them special? What makes them different? What you’re trying to do is give them a good sound bite that allows them to have a piece of content that they’re proud of and that they want to repurpose. So, if you go in with the mindset that you’re trying to create an opportunity for your guest to articulate some sort of a special differentiator, something that makes them unique that they’re going to want to grab and share with their friends and their prospects, then you’ve given them content they can repurpose. Then, you’ve given them a good reason for them to spend the morning with you.