Scott Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I’ve heard you say more than a few times, it is absolutely critical that the producer takes on the responsibility to be the client, the clients’, the host’s wingman. What do you mean by that?
Lee Payton: [00:00:21] I think when a client has a show with you in the studio, it’s very important for the producer to kind of take some of the heat off of the client in terms of asking the guests in the room for other people that might be a good fit to be a guest in the room for the client. So, this way, the client doesn’t have to look like they’re asking the guests for anything. We take that responsibility and become the wingman.
Lee Payton: [00:00:46] We say to the guests at the end of the show, “Hey, Bob has to do this show every week or every month, and he needs great guests like you were. Do you have any colleagues, or associates, or anybody else in the industry that would be a good fit for this show? You know what the show is like. You just experienced it. Can you connect the host with some really good people that would be good guests for this show?”
Lee Payton: [00:01:11] That action alone should bubble up the next guests for your client. And as is the case in every episode, that next guest should be, in essence, a prospect for your client. And your client is going to appreciate your effort of doing that because your client doesn’t have a lot of other vendors that are out there actively looking for clients for them. And our platform allows that to happen very elegantly and organically.
Scott Payton: [00:01:38] This plays out every time. I’ve taken your advice from day one on this whenever I’ve been producing for clients. And I’ll tell you, the client appreciates it. The person loves to have an immediate way to reciprocate. And then, the end product is, now, everybody wins, and everyone is seen, and rightly so, as genuinely serving the other people in the circle.
