Stone Payton: Welcome to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. We’ve been talking about inviting guests. Lee, your counsel is cast a wide net.
Lee Kantor: That’s right. Don’t be afraid of the small guy, the person that’s just starting up. That’s the mission of Business RadioX. We’re here to tell the stories of business. We’re here to tell the positive stories of businesses of all sizes. And I’m perfectly comfortable having a studio with an executive with a large consulting firm, an executive of a startup, and then somebody who’s just starting their brand-new, you know, pizza shop. Businesses come in all sizes. And every large business started as a small business. The network, there can be learnings from everybody at every stage.
Lee Kantor: Now, the only caveat to this is I try to avoid in our studio kind of these businesses that are kind of in a gray area that I don’t think that somebody from a large accounting firm or a large consultancy would feel comfortable in. I don’t want to have a multi-level marketing, or somebody selling, you know, vitamins, or something that’s kind of in a gray area. There are places for that. It just that we find in Business RadioX that we’re looking for businesses that are serving the vast majority of the population in a way that the vast majority of the population thinks is legitimate.
Lee Kantor: Now, we don’t kind of hesitate from being in controversial areas. We’ve had businesses that have been in cannabis. We’ve had businesses that have been in areas that are not exactly, you know, kind of — you know, they’re kind of in a gray area for some people. But as long as they’re legitimate businesses that are serving the community in a legal way, we’re perfectly comfortable of spotlighting them on our shows.
Stone Payton: Well, and you don’t know whose cousin is operating that pizza shop. And if you are living into this mission of ours, that will be seen, that will be felt throughout your community. And it’s that context, it’s that backdrop, it’s that foundation that allows us, I genuinely believe, to have the inroads that we do into all of these businesses we are genuinely supporting and celebrating, the local business community. So, I think, it’s not only okay to cast a wide net. I actually think it’s fundamental to the whole strategy.
Lee Kantor: Right, but you don’t want to only have the small guy.
Stone Payton: Right.
Lee Kantor: You have to have the people that can afford sponsorships, or else, you’re not going to be able to continue making a living doing this.
Stone Payton: Absolutely. And that goes back to something we mentioned in an earlier Pro Tip, you also just don’t want to have a roomful of celebrities. That’s fun, and every town has that, but most of the times, those folks aren’t going to write checks. So, you do have to be mindful of the people who do fit that profile for you. And in the same breath, I got to say, let’s live into our mission of supporting and celebrating business, and be willing to have the small guy in there, and be willing to cast a wide net.
