A family-owned, Georgia based company founded in 2020, 3Bros is taking the stroopwafel market by storm, offering a superior product that is guaranteed to be fresh; the way a stroopwafel is meant to be eaten.
3Bros bakes the original Dutch recipe, made with butter, sugar beet molasses, cinnamon and other natural spices while sourcing local ingredients when possible. They are also nut-free, and made in a nut-free facility. The stroopwafels are made with no artificial preservatives, flavors, colors or high fructose corn syrup. The 3Bros bakery in Fayetteville, Georgia employs local residents. For more information visit www.3broscookies.com
Guido Vliegen is an accomplished C-Level executive, consistently performing as a business development strategist and international operations pioneer. He has extensive experience in management, leadership and demonstrated success even in the most challenging business environments. He has a multi-discipline background and extensive international sales, marketing, new business development, branding, and strategic planning experience.
Originally from the Netherlands, Guido has lived and worked in Europe and the USA. His career began as an Industrial Engineer at Hunter Douglas Europe developing and executing productivity improvement projects. Guido then broadened his experience by moving into marketing and sales management for Hunter Douglas, Verosol and TenCate Protective Fabrics. In 2005, Guido moved to Georgia to drive the strategy and integration of a newly acquired American business unit of personal protective textiles for TenCate.
3Bros Dutch Cookies was started in 2017 when we became tired of having stale stroopwafels imported from overseas. So, we decided to make them at home and share them with the community. He and his wife baked them at home and sold them at local markets.
In 2019 he decided to make 3Bros Dutch Cookies a real business and built a dedicated bakery in Fayetteville, Georgia that opened in March of 2020. The bakery is a fully licensed commercial bakery where stroopwafels are made by hand. The Classic Caramel flavor is currently the only flavor they make, but they plan to add other flavors in the future.
Connect with Guido on LinkedIn and follow 3Bros Dutch Cookies on Facebook and Twitter.
What You’ll Learn in This Episode
- Why Guido started 3Bros Dutch Cookies
- What is a Stroopwafel?
- What sets 3Bros Dutch Cookies apart?
- How Guido’s background helped him grow his business
- Why a family business is important to Guido and the 3Bros Dutch Cookies name
- Plans for expansion
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