Lisa J. Smith, SMITH Company LLC (Minneapolis-St. Paul Business Radio, Episode 11)
If you’re engaged in B2B sales, this show is a must listen. Lisa J. Smith of SMITH Company joined host John Ray to discuss why B2B sales can be so hard, the shifts in client behavior, work styles, and digital demand which affect B2B sales effectiveness, the advantages of being an introvert in sales, tactical changes which can help improve B2B sales quickly, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.
Lisa J. Smith, CEO, SMITH Company LLC
SMITH Company LLC was born out of a period of rapid change called the pandemic. Lisa J. Smith started the consulting firm to help micro and small B2B companies meet the rapidly evolving landscape and stay relevant.
This sector has seen some of the biggest shifts in client behavior, shifting work styles, and accelerating digital demand. Smith co. exists to help companies get unstuck. They provide a fresh perspective on some of their stickiest sales problems.
Through rapid analysis and “SMART” strategic mapping, Smith co. can quickly address any business development challenge and pinpoint areas of change to achieve better results. Whether it’s about connection or growth, acquisition or retention, often the smallest changes result in the greatest impact.
Company website | LinkedIn | Twitter | YouTube
Questions and Topics in this Interview
- Why are B2B sales so hard?
- Where do most B2B companies get stuck?
- Analysis Paralysis does exist; how do you snap out of it?
- Why can’t I train my team to sell as I do?
- What business development tactics do I really need to win more work?
Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® . You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
