Brews with Bros was established to connect like-minded business professionals in a casual yet intentional way. The group meets at a different brewery, monthly, in the Forsyth and North Fulton (GA) areas. Grab a brew with the bros and expand your network. Ladies are welcome too!
This episode covers Increasing Client Engagement Through Video
Brews With Bros Podcast is brought to you by Dmitriy Teplinskiy www.AlphaCIS.com a Managed IT
Services and Cybersecurity provider for business in Atlanta Area and Ty Keller www.ty-keller.com a
Mortgage Broker with Country Wide Mortgage specializing in none-conventional mortgages.
Our Guest Realtor Zach VanZile is with Ansley Real Estate www.ansleyre.com can be reached through
email zachvanzile@ansleyre.com
Key Takeaways from Real Estate Agent on Leveraging Technology and Building Community
We recently had the opportunity to interview Zach VanZile, a real estate agent with Ansley Real Estate in
North Georgia. Zach shared valuable insights on using technology to boost real estate sales while staying
connected to the local community. Here are some key takeaways:
Use video to humanize your outreach while respecting clients’ limited time.
Upgrade traditional prospecting by integrating new data services, automation, and video.
Build your local brand and attract buyers by showcasing community happenings.
Attend in-person events to nurture referral networks.
Avoid overt selling.
Blend grassroots relationship building with digital tools for maximum impact.
Video Sets Zach Apart. One of Zach’s most effective tactics is sending personalized video messages to clients and prospects. He simply uses his smartphone camera to give quick updates on the home search process, market conditions, upcoming events, and more.
These authentic, casual videos allow Zach to connect on a deeper level. He emphasizes that in the busy
Atlanta metro area, clients have endless demands on their time. A video gives them valuable
information while respecting their schedule. Viewers feel prioritized without Zach intruding.
The videos have helped Zach stand out from other agents relying solely on texts and emails. He shared
that clients light up when they get a personal, familiar face on their phone rather than a generic flyer or
mailer. While impromptu, Zach keeps videos concise at under 30 seconds. This increases engagement.
Once filmed, videos can be embedded in email campaigns and text messages through Zach’s brokerage
platform. He can track analytics to optimize his approach. For more scalability, videos are uploaded to
Zach’s growing YouTube channel. This expands his audience.
Prospecting Gets a High-Tech Upgrade
While Zach is a big proponent of video, he hasn’t abandoned old-school prospecting tactics like calling
expired listings. In fact, he’s enhanced these methods with modern tools.
Services like RedX provide expired listing phone numbers that Zach inputs into a power dialer system.
This allows efficient calling at scale. When he gets voicemail, Zach will leave a video introducing himself
instead of a generic spiel. This nets 2-3X the callbacks of agents who only leave messages.
For other prospecting like circle prospecting, Zach uses platforms like Vulcan7 that scrape property
records. He then tracks all outreach in his CRM for optimized follow up.
YouTube Showcases the North Georgia Lifestyle
According to Zach, spotlighting the North Georgia way of life provides value to the community while
positioning him as an area expert. He says the thriving Alpharetta hub offers endless events, new
developments, and activities for families. Highlighting these on YouTube helps attract interested buyers
nationwide.
Zach advises real estate agents to tap into resources provided by their brokerage. For example, his firm
Ansley supplies market stats and localized content he can quickly share on social media. This content will
fuel his YouTube growth. Consistency is key – Zach aims for 1-2 videos per week.
Networking Is Crucial to Referrals
While Zach is well-versed in real estate technology, he emphasized that agents still need to show up
locally and build trust. Attending community events helps nurture the relationships that drive referrals.
For example, Zach participates in our monthly networking group called Brews with Bros. In this informal
setting, he aims to exchange value rather than sell. Some of the things we promote in Brews With Bros
group is the laidback camaraderie facilitates meaningful connections.
In Zachs view, you never know what opportunities might unfold by simply being present and engaged.
He feels real estate agents can’t afford to solely work behind a screen in isolation. Combining
networking with technology is optimal.
SUBSCRIBE The “Brews with Bros Podcast” wherever you get your audio shows.
Brews with Bros is a Production of Forsyth Business RadioX
