
In this episode of High Velocity Radio, Lee interviews Brennan Haelig, founder of Jumpstart ROI, a digital marketing agency specializing in paid ads for small and medium-sized businesses. Brennan shares his journey from the music industry to digital marketing, discusses effective ad strategies, budgeting, and client success stories, and explains the importance of lead magnets and retargeting. He offers practical advice for businesses looking to improve their paid advertising results and highlights Jumpstart ROI’s hands-on, results-driven approach to helping high-ticket service businesses generate qualified leads and accelerate growth through platforms like Meta, Google, and LinkedIn.

Brennan Haelig first business was a music management company, where he managed hip-hop artists and owned two recording studios in his college town. When that business fell apart, he lost everything and ended up homeless, living out of his studio while trying to figure out his next move. That rock-bottom moment lit a fire under him.
He realized he had marketing skills, so he taught himself how to run YouTube ads, landed his first client in January 2019, and slowly built the agency from scratch—no investors, no shortcuts, just relentless consistency and a drive to never end up in that position again.
Connect with Brennan on LinkedIn.
What You’ll Learn In This Episode
- Strategies for helping small and medium-sized businesses acquire customers through paid advertising
- Typical advertising budgets for clients and the importance of effective spending
- Challenges in tracking advertising results for brick-and-mortar businesses
- Ideal client profiles for Jumpstart ROI, focusing on high-ticket professional services
- Campaign timelines and expectations for lead generation and quality assessment
- The significance of lead magnets and nurturing leads through retargeting and email marketing
- The concept and benefits of ad retargeting in digital marketing
- Practical advice for managing paid advertising campaigns effectively
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.
Lee Kantor: Lee Kantor here. Another episode of High Velocity Radio, and this is going to be a good one. Today on the show we have founder and CEO with Jumpstart ROI Brennan Haelig, welcome.
Brennan Haelig: Haley. Thanks for having me on.
Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us about Jumpstart ROI. How are you serving folks?
Brennan Haelig: Yeah, so we’ve been around for, gosh, about seven years or so now. Uh, we’re a digital marketing agency. Specifically, we focused on paid advertising. So, uh, Facebook ads, Google ads, LinkedIn ads. That’s our bread and butter. So all of our clients are small and medium sized businesses that are wanting help acquiring more customers through all of these paid advertising channels. And I guess the long story short is that we help them do that. So.
Lee Kantor: So what’s your backstory? How’d you get involved in this line of work?
Brennan Haelig: Yeah. So, you know, funny thing, before this, I worked at a brief stint of working in the music business. So in college, I went to the University of Wisconsin. I’m from Minnesota originally, and college, I started my first business, wanted to manage musicians. And so I had the, you know, the dream of going on tour and working with artists and all of that and did that for a few years. He has a very small local business in Madison. The college town that I was living in had a lot of fun. It was an absolute blast. That’s what I sort of started doing, some of the same things that I do today. So some of these different marketing skills, I kind of, you know, cut my teeth doing that in the music world. That kind of fizzled out after a few years. And I realized, you know, hey, instead of working with rock musicians, maybe I should work with, you know, businesses that might be able to actually pay a little more for these services. And what I did was I just went to all of the local bars and restaurants that I already knew from organizing local concerts and things like that, and basically just walked in and pitched them and said, hey, you know, will you let me? Do anything to help you on Facebook or Google. You know, help me. Let me run your ads. Let me post content for you. Got my first few clients that way. Parlayed that and do a few more. And seven years later, now we’ve got a team of about 20 people and over 100 clients. So that was the origin story.
Lee Kantor: And everything started with paid advertising. You were kind of bought into that as the best channel to use.
Brennan Haelig: Yeah. You know, for, for for me, it was like I had already dabbled in that when I was working with the music stuff. And at the time this was like 2018, 2019, you know, Facebook ads had been around for a while, but there was like, there still is a ton of opportunity, but it was just kind of the most lucrative way for me to offer the most value to these clients. You know, I tried to look for what skill is going to be the most valuable for them and the most valuable for me to offer. And that was it. And it kind of lent itself well, because it’s a good marriage of creativity and also being very type A, you know, logic oriented and that’s kind of how my brain works. So it just kind of felt natural.
Lee Kantor: Now what were kind of the early budgets you were dealing with.
Brennan Haelig: At that time? It was a lot of pretty small time stuff. So, you know, $1,000 a month, $2,000 a month, you know, that was that was what most of these local businesses were spending, some even less, you know, $300 a month, like basically whatever I could get my hands on just to get some case studies and some, you know, some actual client references under my belt. And I would kind of take anything on, but it was mostly pretty small time.
Lee Kantor: Now, is that like what would be the minimum nowadays for, um, I guess you were there doing primarily brick and mortar back then. I would imagine that’s different now. But, um, like what what is kind of the range that a brick and mortar has to spend nowadays to get noticed?
Brennan Haelig: Yeah, it’s a good question. You know, I would say it’s not. The threshold hasn’t increased a ton. I mean, we have currently have clients that spend $1,000 a month. You know, I usually tell people it’s not really it’s not it’s generally not worth it if you’re spending less than like one or 2KA month. Most of our clients start around that like 3 to 5 K is kind of our average clients. You know, our fees are a couple grand a month. So um, our the ad spend is always separate from that. And so for most of our clients they’re in that 3 to 5 K sort of minimum range we have, you know obviously some clients that spend a lot more than that. But if you’re like a local brick and mortar, you know, 1000 to $2000 a month is still an appropriate place to start to at least validate, hey, is this channel is Google Ads? Is Facebook ads going to be worth it business.
Lee Kantor: Now, when you’re doing, uh, an advertising campaign, there’s a few variables that I would imagine you have to test pretty quickly. Like, is this the right channel to get the right people in the door? And is this the right message to use to get the right people in the door? How do you kind of, um, do the the math part of this?
Brennan Haelig: Mhm. Yeah. Yeah. Great question. And you know with brick and mortar it’s always tricky because it’s hard to track from the actions that happen online. Like somebody visiting your web page or clicking on an ad and target them. Quantify how many of those people actually come in the door. If you are selling something online, like an e-commerce product, or if you’re selling a service where people are visiting your website and then filling out a form or clicking on a button to call you all that stuff is trackable. So for those clients, we can quantify back to them exactly how much it’s costing them to acquire a lead, how much it’s costing them to acquire a customer, and then what those customers are worth to them. The in-store brick and mortar is a little bit trickier, and we have a couple clients that are, you know, for example, clothing stores or restaurants. Um, and so for them, it’s not always 1 to 1. And so really we have to look at their total revenue. Maybe they have something like a door counter where they can track the number of people coming in the door. And then what we can do is say, all right, you know, between, you know, quarter one and quarter two. You increase your ad spend by X amount. Do we see a correlated increase in some of those other meaningful metrics? People in the door. Total revenue. Total number of orders at your restaurant, for example. All of those metrics as well.
Lee Kantor: Now is your ideal client nowadays more digital and online?
Brennan Haelig: Yeah. Our ideal client is is generally going to be some kind of like high ticket professional service business. That’s really our bread and butter. So people selling services these might be local and also national. We have a lot of both. Um but things like businesses in the trades and home services in uh, you know, accounting law firms, it might be uh, consulting services, different B2B, uh, you know, services, industrial services, things like that. Um, but generally those businesses that are serving, you know, and charging more for their services and serving more up market are better for us just because they’re willing to pay more to acquire those customers. So they spend more on ads and they pay us more. So that’s really our bread and butter.
Lee Kantor: And how long does it typically take to kind of see if this is working, if you’re getting traction or not.
Brennan Haelig: Yeah it’s a great question. And when I tell most clients is 4 to 6 weeks. Um, but the longer your sales cycle, the longer that can take. So you have, you know, a couple clients where maybe there’s sales cycles like 12 months, you know, for some of these big enterprise deals that they’re chasing. But I’d say the vast majority of our clients within 4 to 6 weeks, you have a good understanding of, is investing in this channel going to be worth it for me? And what they should be looking for is at least some volume of consistent new leads coming into your business. Leads that are qualified, that do want what you have to buy. Maybe they’re not all closing within 4 to 6 weeks, but at least you’re generating conversations with more of your ideal customers, and that’s what you should see within that first month to month and a half or so.
Lee Kantor: Now, when these folks are coming to you initially, are they just frustrated with their growth. Or maybe they plateaued, or are they coming from maybe a different agency that they were dissatisfied like, or this the first time they’ve ever done paid ads?
Brennan Haelig: I would say it’s a pretty even split between customers who’ve never run paid ads. And they’re like, they’ve just lived off of referrals. Maybe they’re doing some email marketing, they’re doing more organic. Um, you know, maybe they they, uh, just sort of going off word of mouth and then they come to us because they want to add some fuel to the fire. That’s probably half the clients that we get. And then the other half usually are coming from having worked with either a freelancer or another agency, and for whatever reason, it didn’t pan out. Most commonly, there’s issues with communication with that agency. They didn’t do the reporting well. They weren’t as proactive as the client wanted. They, you know, basically just didn’t they didn’t have the confidence or the strategy to, like, really lead the strategic side of the campaign for the client. And so things weren’t going up to par for that client, and they want to go find a better option to take better care of their ad spend. And that’s the other half the clients that we get.
Lee Kantor: Now, can you walk me through what it’s like to begin a relationship with you? I can give you a hypothetical client, and then you tell me how you would approach working with them. Are you up for that? All right. Okay. So I’m going to hypothetically pick my company, Business RadioX and our. We’re trying to grow and expand into other markets, and we’re going to partner with business coaches. And that’s that’s what we’re trying to do. So what are some of the questions you’d ask me about implementing a paid campaign, or that you’d have to get to know my business enough so that you can kind of diagnose the challenge and come up with some solutions.
Brennan Haelig: Yeah. Are we assuming that you have not run any paid ads before?
Lee Kantor: Right. Never ran paid ads.
Brennan Haelig: Got it. Yeah. So and you mentioned you’re trying to get in touch with business coaches. Any specific niche or size of business coach, any specific industry that they work with.
Lee Kantor: Um, just general business coaches who want to be known locally as kind of a go to connector. Um, that one that are frustrated that they’re a best kept secret and they don’t want to be a best kept secret. So by partnering with us, we help them become the media locally, and then they can be the ones sharing those stories.
Brennan Haelig: Are they already actively looking for a solution? Are they not yet aware that what you offer is out there?
Lee Kantor: They’re typically going to like BNI or chamber events, and they’re just either they’ve plateaued in terms of what they’ve gotten out of it or they’re you know, I don’t know. I don’t want to say they’re actively looking, but they’re probably frustrated with where they’re at and the amount of time and effort and lift they have to be doing to get what they’re getting.
Brennan Haelig: Right. Gotcha. Okay. So yeah. So that would direct me as far as where you should put money when it comes to paid ads, I’m leaning meta or LinkedIn, one of the two. Both are going to make sense for something like this. Usually I tell people, start with meta if they haven’t run ads, and that’s why I asked about the intent and if they’re already looking because Google, if they’re already typing this stuff into Google, run ads on Google, in this case, they’re probably not. Like, sure, some people are looking for maybe, you know, something to do with radio or digital radio advertising. But, um, these coaches are not really searching for this service already, so we need to make them aware that it’s known and one of these other social channels is going to be the best way to do that. Um, LinkedIn is going to give us the option to target those coaches very specifically based on their job title. That can be a great option. Obviously, there’s a lot of, uh, networking that’s happening on LinkedIn already. So these coaches are possibly probably active there and looking at their DMs and looking to start conversations with people. Maybe they’re, you know, commenting on other people’s posts or things like that. So that might be a great option. Um, Main thing that I used to determine should we run ads on meta or LinkedIn is I look at what is the average customer value. The reason being LinkedIn is basically a more expensive version of meta ads to to dumb it down a little bit. And, uh, so I tell people is unless your average customer value is at least $5,000, I wouldn’t bother with LinkedIn. So depending on what you’re selling them, like, what do you say these customers are worth at least five K to you as a client?
Lee Kantor: Yeah.
Brennan Haelig: Okay. Cool. So LinkedIn could be a great option for us. Um, what kind of content do you already have available that we could use for ads? Do you have videos and graphics and things like that that we could be used or repurposed or edited? Um.
Lee Kantor: We have a lot of playbooks like, um, how to prospect or how to get, um, ten discovery calls in a month, things like that.
Brennan Haelig: Gotcha. Okay. Awesome. That’s great. So, um, I was gonna ask you about kind of what the what the funnel or what the conversion process looks like. So it sounds like they would sort of they would engage, maybe download one of these lead magnets. And then from there they would book some kind of sales conversation with you or somebody on your team.
Lee Kantor: Yeah. So the thinking around the playbook is that this playbook shows you kind of how we do what we do and the why behind it, but we’re targeting people who aren’t into technology because ours is a done for you process. So like we’re targeting people that just say, why don’t you do it? Probably similar to yours. Like you, I mean, I’m sure there’s people that can go on YouTube and figure out how to do what you do, but why don’t they just hire you and be done with it?
Brennan Haelig: Right. Yeah, totally. I mean, I tell people that pretty. I mean, I’ve learned how to do this on YouTube, you know, YouTube and then just doing it over time. Uh, all of this is everything that we do you can learn on YouTube, but most people just don’t want to take the time to do it, which is, you know, why? Why we have a job.
Lee Kantor: Right. Exactly, exactly. So ours is the same premise is like when they work with us, they’re getting kind of, I don’t want to say a cheat code, but they’re getting an accelerated, shortened learning curve and they’re going to get more results faster.
Brennan Haelig: Yeah. Yeah. I mean, so so I’m still torn between recommending either meta or LinkedIn. I mean, honestly, both can work. If they’re really not that technologically savvy. They might not be on LinkedIn or might not be checking their LinkedIn as much. So that’s my only consideration there. There’s also just so much noise on LinkedIn now. Either one can ideally really I would say test both kind of depending on budget. But I’d probably allocate like because your deal size is at least five K for these clients. I would allocate like a 2 to 3000 a month starting budget. And that would be for each platform like LinkedIn and or meta. You could pick one like meta is just so like ubiquitous like everyone’s on there. So it always works great. Yeah. Even for B2B, a lot of people ask me, Does Facebook ads? Instagram has work for B2B? Yes, 100%. We have a number of B2B clients. Very niche B2B services and SaaS products that do very well on meta ads. Stuff that you would never think would do well on meta because everyone’s on there. And Meta’s targeting is amazing and it really understands how to reach the right people at the right time. Um, so yeah, I would probably start with, you know, kind of that budget allocation on, on one of these channels.
Brennan Haelig: Um, and I would start with driving people to one of these lead magnet offerings with the goal of qualifying them and then leading them into some kind of sales conversation. So the ad is kind of promoting getting that free guide. That guide should be really valuable and it should like give them a lot of information, a lot of value so that they go, wow, this is like incredible. This service is really high quality. And then it should also maybe qualify them. So they’re going to opt in to receive that guide. So our goal is going to be to generate leads from that lead magnet offering. They have to give us their name phone email and maybe answer a few other questions. Company size company revenue what their ideal customers are. Have they done any marketing before? What are their goals? Some few other questions. Then they get that guide and then you’re going to nurture them through retargeting ads. Email, text. You or your sales team can reach out to them. Try to book that call with them if they’re qualified. Um, so that’s kind of the initial approach that I would take for something like this.
Lee Kantor: Now and then you you’re service is turnkey. I just kind of give you information and then you’re, you develop the ads and the messaging and then you’re kind of managing all the behind the scenes stuff, and we’re just adjusting based on what we’re learning from results.
Brennan Haelig: Yeah. That’s right. Yeah. So it’s done for you. So we’re able to create the content for you. Uh, we handle all the copywriting, all of the tracking set up. You know, we’re able to track and report back to you how many leads are coming from this investment. You own all the content. You know, our clients, they all own their ad account. They own all the ads that we create for them. Um, they’re basically just, you know, we’re inside of their, their ad accounts, running the ads for them. Um, but, yeah, it’s turnkey. Oftentimes we might. The only thing we might need from clients sometimes is some help with video. So like recording video, especially if it’s if you’re a personal brand or you’re the face of the thing, you know, you might need to be on camera recording some content for the ads, but we can edit all of the raw footage for you. Um, and obviously you already, you know, create some content pretty consistently. So maybe there’s stuff there that we would be able to use. Um, but other than that, we don’t really need much to get everything up and running. And then on an ongoing basis, we’re just making sure we have a consistent communication cadence where we’re meeting with you and making sure that we’re discussing. All right. How is the sales process going? How are these conversations going? Are we sending you the right leads? Are they closing? You know, all of those kind of things? Um, just a feedback loop with our clients to make sure that they’re seeing the impact from making this investment in advertising.
Lee Kantor: Now, you mentioned, um, ad retargeting. Can you explain that to the listener? Because I don’t know if everybody’s familiar. I’m sure they’ve all experienced it when they said, you know, I want to buy that sweater. And then all of a sudden the sweater is following them around for the next couple of days. But can you explain how that retargeting works?
Brennan Haelig: Yeah. Yeah, exactly. So, um, yeah. So retargeting is just the concept of sending targeted advertisements to people who have already engaged with your business in some way. So it’s basically any time that you’re seeing an ad more than once, you’re being retargeted by them. So, you know, you have the initial ad that you see the first impression, the first time you ever are made aware of this business or this product, and then you’re going to start to see more of those ads over time and more. You see those ads. In theory, the warmer you are to buying that product or that service. And so, you know, all of these ad channels, meta, Google, LinkedIn, they’re able to track all of the web traffic and they track your browsing history. So when you land on these different websites, that are able to track that and then serve you targeted ads based on the content that you consume online and the things that you shop for. So that’s why you’re able to see a very curated, personalized feed of content when you, uh, when you log into Meta or Instagram or when you’re browsing the internet, you see those display ads for the stuff that you were just looking at on Amazon. That’s how they get you. Retargeted.
Lee Kantor: Now, can you explain maybe the pricing is the price you pay the most for that first click, and then it’s less for Retargeted or is it the same no matter if it’s a retargeted ad or the initial ad?
Brennan Haelig: Yeah, yeah, that’s a good question. And you know, so typically, yes, like I would say it’s generally more expensive to acquire that first impression or that, that, that, uh, you know, top of funnel customer. Um, it can vary. But yes, usually it’s more expensive to get that first click, less expensive to get the clicks after that. So you generally see the cost per click. The cost for the impressions decrease when you’re retargeting people, retargeting warm traffic for example. That’s correct.
Lee Kantor: So like if you could just put some numbers to it, like say it costs $5 for the first click, what would a retargeted click cost?
Brennan Haelig: Uh, it could be as low as a dollar or two. It really depends. I mean, I’d say even a better ballpark for, for some branded. Like, maybe it costs you 1 to $2 for that top of funnel click and then that bottom of funnel click. Uh, you know, that retargeting click might be $0.30 or $0.40, you know. So oftentimes it’s like, you know, a good amount cheaper, at least half the price, if not maybe even a quarter of the price of that top of funnel first time click.
Lee Kantor: And then from uh, from a standpoint of of leaning on paid ads, that’s more valuable, really, the more clicks down the road, because then it’s a warmer and warmer lead. They they’re already familiar with the brand, you know, several clicks in.
Brennan Haelig: Usually at the conversion rate is higher. So the likelihood of that, you know, that second, third, fourth click, the likelihood of them taking action. So buying the product, filling out your form, whatever that conversion action is, the likelihood of that should be higher because they’re warmer. Yeah.
Lee Kantor: And so you build retargeting into all your campaigns. Is that just kind of just basics?
Brennan Haelig: Yeah we do. Yep. Yeah. It’s it’s pretty par for the course nowadays. In fact you know meta and Google will even do it automatically for you now sometimes. But uh, but yeah, it’s, it’s part of the strategy for all of our clients where, uh, you know, we want to make sure that we’re reaching people more than once, uh, because it’s been almost always does require more than one ad impression in order to get a conversion. So yeah, it’s something that we implement for each client.
Lee Kantor: Now, is there a story you can share about, um, how you started working with somebody, maybe somebody that was skeptical or maybe hadn’t had good results before, but used you and were able to get kind of to a new level. I obviously don’t name the name of the company, but maybe explain their challenge and how you were able to help them.
Brennan Haelig: Sure. Yeah. So, um, I would say we had so a couple of our local business clients are coming to mind, but, um, one of them, actually, they’re a limousine business. Uh, they’re based in Atlanta. Actually, they’re based in Atlanta. They serve a couple different states, but they are based in Georgia. Um, they’re running Google ads mainly. So they’re, you know, they’re trying to get people that are looking for limo services, you know, executive transportation and party busses, that kind of stuff. And so, um, they run a Google Ads. And like a lot of our clients they worked with, I don’t remember if it was an agency or a freelancer, but they had somebody, you know, they had they had an ad guy before us. And there’s a lot of these clients do ads guy um, and they weren’t getting good results. They were getting a bunch of leads, and they were just not good quality. They were getting a lot of people that were just tire kickers, people that didn’t want to spend money, uh, you know, people that they would try to call them back. And they were saying, hey, you know, I didn’t fill this out. Why are you calling me? A lot of that kind of stuff. And they’re running Google ads. And so what we did was we came on, and what we do for clients in this situation is we always start with adding some value up front.
Brennan Haelig: So we will provide them a very thorough audit of what they’re currently doing. And it’s a very clear strategic recommendations for improvement. We do that for free. We do that up front. We spend a couple hours doing a comprehensive audit for them, totally for free, just to kind of make them trust us because, you know, of course they’ve had their trust broken by these people they’ve worked with in the past. So we went through, looked into their Google ad account, digged into it, and there’s always a few common issues that I see for clients like this that are running Google ads. In their case, they were running very broad keywords on broad match, meaning they were giving Google the opportunity to serve their ads to people who weren’t even specifically looking for these limo services that were looking for like Uber and Lyft and like these different transportation services. And so Google, again, like many of these platforms, they have a setting where you can really let Google do a lot of the targeting for you. So you upload a keyword and you give Google the ability to basically show your ad to anything that’s even remotely related to that keyword. Well, that would that, as you can imagine, generates a lot of low quality traffic.
Brennan Haelig: And so they were getting a lot of these low quality leads. They were also serving ads across placements that weren’t actually Google search, meaning that you have Google search. So people are actively typing in keywords and searching for stuff. You also have Google’s search partner network and display network. So these are like all the other digital real estate where Google can serve ads, but it’s not actually Google search. And so they had that turned on in their campaigns. Basically whoever is running the campaigns just kind of missed this setting or didn’t think to look and adjust this setting for them. So they were spending like 40% of their ad spend was not even going to Google search, so they weren’t even paying for high quality clicks with most of their budgets. So just throwing money away, basically. So those are the main two things we identify. There’s, you know, some other nuanced things that we identified. But really those are the key changes. Um, and the cool thing is we’re able to change those things like basically immediately. And so within a week they come on board. Um, you know, we have a pretty extensive, like, onboarding process where, you know, we immediately try to set the tone with the client that like, we’re going to communicate with you really proactively, really effectively.
Brennan Haelig: We have a recurring meeting in place. We send a weekly report every single week. So immediately the client goes from maybe they’re working with somebody who doesn’t tell them what’s going on and doesn’t respond fast to a team like ours. That is very prompt. Talk to them multiple times per week and provides them very clear reporting with exactly what we’re doing. And then we were able to immediately fix the couple issues that were causing them to get bad results. And within a week, they could see an immediate improvement in the quality of the phone calls that were coming into their business. Um, so that’s pretty cool. When we’re able to do that, it’s not always the case that clients see things that fast. But, uh, it’s pretty awesome that we’re able to, uh, you know, show them some, clear results pretty fast. Um, so that’s a good example. They’ve been a client now for 4 or 5 months. Um, and we’re looking forward to hopefully, you know, continuing to work with them all throughout next year. Uh, and their business has done really well. So we’re even expanding for them outside of Google Now into Bing ads, which surprisingly effective people don’t really think of Bing, but it works pretty well. Um, and maybe some ads for them as well. So I think that’s a good example.
Lee Kantor: Now, is there any advice you can give the do it yourselfer out there? What are some things like you mentioned? You know, checking making sure that you’re checking all the boxes that you want that you really want, not just that exist. So I’m sure doing that kind of going through line by line when you’re filling out the forms. That’s probably good practice. But is there any, uh, kind of low hanging fruit for the do it yourself or out there?
Brennan Haelig: Yeah. So I would say, you know, I’m trying to think of like the, you know, the, the few key things that I could say that are going to be the most effective. So make sure you’re using the right strategy, meaning you have Google. Whether it’s Google or Meta LinkedIn. Make sure that you’re tracking conversions, that you have that tracking set up, and that you’re telling these platforms that you want leads or purchases, not clicks. A lot of people run ads and they just optimize for traffic or clicks, which sure is fine if that’s what you want. But keep in mind these platforms are very literal. They only give you exactly what you tell it to give you, so make sure you’re using the right objective. Uh, make sure that your content so that you know both the keywords, the ad copy, the ad creative, if you’re running meta ads, is very specific to your target customer. So, you know, your keywords need to be very high intent. Go for quality over quantity. So I don’t care about having 100 keywords in the account. You could have three keywords, but if they’re really high quality keywords, that’s going to be more effective. And then your ad copy should speak directly to your target customer. So if you’re a real estate company and you want distressed seller leads, your ad copy should speak directly to that person’s pain point and to their emotions.
Brennan Haelig: You know, if you’re wanting, you know, business coaches, that coach, uh, you know, a certain type of business owner. Make sure your copy speaks directly to them. It seems obvious, but you’d be surprised. A lot of people run very generic content, and they wonder why their leads are bad. Well, your content needs to do some of that qualification for you. Um, and the last thing is, you know, don’t overlook all of the default settings. Don’t assume that all the default settings that Meta and Google choose for you are the right ones. Um, very good YouTube tutorials on all of this stuff. So that’s a great resource. But, you know, as I mentioned and gave that example by default, Google and Meta, both of them, you know, there’s all these settings now that will basically allow them to sometimes derail your campaign. You know, they’ll they’ll add all these AI enhancements to your ads. They’ll target people outside of your geographic area. Sometimes by default. So just keep an eye on that stuff. Take a second or third look through it. Watch a little YouTube tutorial. Um, and that’ll help you get set up in the right way.
Lee Kantor: So if somebody wants to learn more, have a more substantive conversation with you or somebody on the team. What’s the website? What’s the best way to connect?
Brennan Haelig: Absolutely, yeah. So our website is Jumpstart ROI. Com. They can feel free to reach out to me there. There’s going to be a link to my calendar. They can book a call with me. I’m always happy to hop on a call and just have, you know, a consultative conversation with people. I offer free consultations to anyone who wants to jump on with me. No hard sales pitch, no obligation to move forward if you’re running ads, or even just thinking about running ads for your business, reach out to me at Jumpstart. Com. Let’s jump on a call and see if I can help you out.
Lee Kantor: Well, Brandon, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.
Brennan Haelig: Yeah. You’re welcome. Thanks for having me on I appreciate it.
Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.














