Driving Economic Development in Roswell with Roswell Inc, with Steve Stroud and John Asbell (North Fulton Business Radio, Episode 768)
This episode of North Fulton Business Radio, hosted by John Ray, features an interview with Steve Stroud, Executive Director of Roswell Inc, and John Asbell, President of the Board at Roswell Inc and Manager of External Affairs for North Fulton and Forsyth at Georgia Power. The episode discusses the mission and impact of Roswell Inc, a public-private partnership focused on economic development in Roswell, Georgia. Steve Stroud shares insights into how Roswell Inc supports local businesses through understanding and collaboration, while John Asbell emphasizes Georgia Power’s commitment to fostering economic growth in the region. Success stories illustrate Roswell Inc’s role in attracting, retaining, and supporting businesses, highlighting the importance of infrastructure, strategic partnerships, and community engagement in driving economic development. The episode also touches on future projects and the unique challenges and opportunities of economic development in Roswell.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Roswell Inc
As the economic and business development organization for the City of Roswell, Roswell Inc serves as a catalyst for a sustainable, innovative, and vibrant local business community. Their vision is for Roswell to be the best city in the region for innovative, community-minded businesses and entrepreneurs. As a 501(c)6 nonprofit, they have worked with the City of Roswell through a public-private partnership since 2012.
For small businesses and Fortune 500 corporations alike, Roswell Inc supports business success within the city through four core service areas:
- Business attraction and recruitment
- Business retention and expansion
- Industry support
- Business development
They believe that working in all four of these areas is essential to building a strong, vibrant, and sustainable economy, and this holistic view of economic development is at the heart of their organization. Whether your organization is preparing to launch, expand, or relocate, Roswell Inc opens the door for you.
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Steve Stroud, Executive Director, Roswell Inc
Steve Stroud is the Executive Director of Roswell Inc, an organization dedicated to fostering economic development through a public-private partnership with the City of Roswell. With over 11 years in this role, Steve has led numerous initiatives to recruit, retain, and promote businesses within the city. Under his leadership, Roswell Inc has successfully marketed an expanded Opportunity Zone, increased the number of certified businesses, and launched various networking, educational, and informative programs aimed at assisting and retaining local businesses.
Steve’s tenure at Roswell Inc includes overseeing more than 550 recruitment, retention, and expansion projects that have created or retained over 6,200 jobs, with notable projects such as the GM Innovation Center, GreyOrange, and the Southern Post mixed-use development. He has fostered open communication lines among business owners, developers, citizens, corporations, nonprofits, and various entities, enhancing the quality of the community.
An active community leader, Steve has served on numerous boards, including the Greater North Fulton Chamber of Commerce, North Fulton Community Charities, United Way of North Fulton, and Synovus Bank (Atlanta region). His earlier professional experience includes operating Stroud’s Printing & Design in Roswell for 30 years.
A lifelong Roswell native, Steve resides in the city with his wife and daughters. He attended Georgia State University, focusing on political science. Steve’s extensive board memberships and community involvement continue to play a crucial role in shaping the economic landscape and community development of Roswell.
John Asbell, Manager for External Affairs, North Fulton and Forsyth, Georgia Power, and President of the Board for Roswell Inc
John Asbell is an experienced customer operations and external affairs professional with a demonstrated history of achieving successful business results in the utilities industry. With over 28 years at Georgia Power, he has held leadership roles in sales, customer service, and public relations, including responsibilities in call center operations, key account management, human resources, economic development, and government and community affairs.
In addition to his work with Roswell Inc, John has also been a vital contributor to numerous community and philanthropic efforts. He was named the first chairman of the board for THINC Academy, a school that focuses on machining and manufacturing education, in 2015. His work has led to significant recognition for Georgia Power’s support of legislative affairs in Forsyth County. Moreover, John has been active in the company’s employee volunteer efforts, participating in initiatives such as a Thanksgiving food drive in the North Fulton area and support for a veteran family.
John continues to impact his community and industry through his extensive involvement and leadership.
Topics Discussed in this Episode
00:00 Welcome to North Fulton Business Radio
01:33 Introducing Roswell Inc: Driving Economic Development
01:58 The Mission and Impact of Roswell Inc
06:22 Georgia Power’s Role and Commitment to Roswell
10:11 The Broader Scope of Economic Development in Roswell
19:45 The Importance of Supporting Existing Businesses
21:17 Strategic Economic Development Insights
21:25 Attracting New Businesses to Roswell
22:28 Leveraging Regional Relationships for Growth
26:28 Future Developments and Infrastructure in Roswell
30:44 Success Stories and Economic Impact
36:33 Closing Remarks and Additional Resources
Renasant Bank and Casa Nuova Italian Restaurant support North Fulton Business Radio
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Casa Nuova is a proud family-owned and operated restaurant, serving classic, authentic and traditional Italian cuisine and top tier hospitality since 1998.
Casa Nuova is a cook-to-order kitchen, serving traditional fare including pasta, chicken, seafood, veal, vegetarian and gluten-free options, plus daily specials. They are a farm-to-table establishment, meaning that in the summertime, they cultivate their own vegetables in their garden, steps away from the restaurant, including tomatoes, corn, peppers, zucchini, sunflowers and more!
Celebrating more than 25 years, Casa Nuova has become a true staple in the Alpharetta area, serving more than three generations of families, including friends old and new, visiting near and far from all over the metro Atlanta area and beyond.
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About North Fulton Business Radio and host John Ray
With over 760 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
