As a high in-demand trainer and speaker, Shantha Wetterhan started her corporate career in sales roles and eventually earned promotions into marketing and digital strategy positions for a global organization. During this time, Shantha recognized and leveraged the benefits of social media and personal branding long before it became the standard that it is today.
She has since cultivated a successful business formed in 2015, Competitive Edge Online Marketing & Branding, catering to professionals and entrepreneurs who not only strive for personal development growth but also seek to grow their businesses through online marketing and personal branding strategies.
In addition to her hands-on experience, Shantha’s firm earned the Best of Atlanta in Social Media Marketing award two years in a row.
Shantha’s podcast The Real Estate Marketing Academy is a platform that brings cutting edge marketing strategies to the real estate industry. She is also the author of the book, Personal Branding Playbook for Real Estate Professionals.
Shantha earned her degree in Mass Communication with a specialization in Journalism and minor in Political Science from the University of Alabama at Birmingham. She earned her certification in Digital Marketing Strategy from Kennesaw State University.
Connect with Shantha on LinkedIn and follow Competitive Edge on Facebook and Instagram.
What You’ll Learn in This Episode
- Why personal branding is such an important topic given today’s business climate
- The elements of having an impactful personal brand
- How business owners can connect in an authentic way with their leads, prospects, and clients online
- How entrepreneurs can protect their online reputation management
- How to get your personal brand to stand out in a noisy and competitive market
- Why content marketing is so important
About Our Sponsor
OnPay’s
payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
