Keeping the Focus on Your Clients, with Keith Costley, Keck & Wood
[00:00:00] Keith Costley: Being curious about what your client need is asking good questions is just, it’s just absolutely critical. But in order to build relationships I find that instead of coming into a interaction with a client and wanting to talk about us or me, if we turn that around and make sure that we’re learning about them or doing our research.
[00:00:27] Keith Costley: We’re talking about them and even when we’re doing writing articles, are we writing articles about what we did or are we celebrating our clients and the cool projects that they’ve done? Are we, when we’re posting on social media, are we talking about our successes and our people – which is important.
[00:00:44] Keith Costley: But are we also celebrating our clients and their people and the good things that they’re doing? So you know, it just takes a moment and we try to instill in our culture to be a client centric have a client centric approach and get out of our own heads because when we submit proposals and statement of qualifications too much, it’s all about us instead of it being about the client and we’re trying to learn and improve that every day.
Listen to Keith’s full ProfitSense with Bill McDermott interview here.
The “One Minute Interview” series is produced by John Ray and the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
