Delane Sims, an Oakland, California native, is the founder and executive director of two non-profits that address community needs. DNNC Steps to Success, is an organization designed to empower women, that is informed by Delane’s own life experience as a previous single mother of four children. DNNC Steps to Success started organically in 2000 and was formalized in 2016.
This program primarily helps African American low-income single mothers alleviate employment and health hardships, while providing them with a vocation as a manicurist to encourage a living wage and provide social skills support to change their lives and that of their children. Delane believes that it is better to get on the front end of societal problems by giving parents the tools to help their children become productive citizens.
Delane also conceptualized a program called Senior Moments in 2005 which operates as an elder outreach arm of the local Chamber of Commerce to support older residents by providing them with various vetted resources that allow seniors to age safely at home. Enriching the lives of hundreds of older citizens, especially those who are homebound and disabled, garnered Senior Moments as a Jefferson Award recipient in California, 2011.
Additionally, Sims business, Delane’s Natural Nail Care (DNNC) is rated as a 5-star nail salon on every rating platform including, but not limited to, YELP, Facebook, Google, and Genbook. DNNC has also been named 2017 business of the year by the African American San Leandro Chamber of Commerce and has recently been nominated as Business of the Year by the San Leandro Chamber of Commerce for 2021.
Delane is a highest honors graduate of UC Berkeley.
Follow Delane’s Natural Nail Care on Facebook.
What You’ll Learn in This Episode
- Delane’s journey to nail care
- Medi-Nail Care
- What it means to be a socially responsible company
- Nail care industry employment needs
