DNA Behavior International Archives

CEO Exclusive Radio on Business RadioX Spotlights Next Marketing and DNA Behavior International – Business RadioX

December 9, 2015 by angishields

ATLANTA, GA–(Marketwired – December 09, 2015) – On December 1, 2015, CEO Exclusive Radio welcomed to the studio Henry Rischitelli with Next Marketing and Hugh Massie with DNA Behavior International. Host Soyini Coke led these guests in a discussion about their respective companies and their contributions to the Atlanta business community.

Henry Rischitelli is the President and CEO of Next Marketing, which he founded in 1993 with a vision to provide specialized marketing services to the rapidly increasing motorsports industry. Next Marketing is committed to excellence in B2B, B2E and B2C marketing across a variety of live and digital media platforms. The company provides measurable, goal-achieving results through innovative, exciting and interactive customer experiences, including multi-sensory exhibits that drive clients’ business growth, build customer relationships and promote consumer brand awareness.

Rischitelli is involved with all facets of the agency’s business operations while focusing on building long-term partnerships with agency clients. His energy and passion for business carry over to his community support, including the Atlanta chapter of the Entrepreneur’s Organization (EO), a global, non-profit association of business owners, where he serves on the chapter Board and is the incoming chapter president.

Joining in the conversation was Hugh Massie, President and Founder of DNA Behavior International, and the current President of EO Atlanta. He is a Behavioral Finance Strategist, successful entrepreneur and leader with 30 years of unique and diverse international experiences. DNA Behavior International is a people analytics firm. They provide organizations worldwide with a single technology platform which delivers practical and scalable behavioral intelligence solutions to “Know, Engage and Grow” every employee and client online for the building of a client-centered business. In particular, Massie focuses his attention in the areas of client engagement, behavioral finance and team productivity.

After sharing studio time together, both Rischitelli and Massie remarked on their experiences as guests on CEO Exclusive. “The show had great energy, was fun and very professional. The two executives format created collaboration and a great flow of ideas,” said Rischitelli. “The CEO Exclusive Radio show was very well facilitated,” added Massie. “The key to such a powerful experience was having two different CEOs participating together. This can only lead to more dynamic and rich insights for the listeners as different perspectives are drawn out.”

To hear the full conversation and learn more about Next Marketing and DNA Behavior International, listen to this episode of CEO Exclusive Radio.

About CEO Exclusive Radio:

CEO Exclusive Radio: Emerging Trends from CEOs and their most Trusted Advisors brings insights to CEOs that they need to stay current and run their businesses. Every show features an expert who serves as an advisor to CEOs while running their own business. For CEOs by CEOs. The show airs Tuesday mornings at 8AM Eastern and is hosted by Soyini Coke, the Founder and Managing Principal at Annona Enterprises. For media inquiries, to requests to appear on CEO Exclusive, contact angi@ceoexclusiveradio.com.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: https://businessradiox.com.

Henry Rischitelli of Next Marketing and Hugh Massie of DNA Behavior International

December 1, 2015 by angishields

CEO Exclusive Radio

Henry Rischitelli of Next Marketing and Hugh Massie of DNA Behavior International

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Henry Rischitelli / Next Marketing

Henry Rischitelli is the President and CEO of Next Marketing, which he founded in 1993 with a vision to provide specialized marketing services to the rapidly increasing motorsports industry. His agency quickly grew to become a full-service experiential and live event marketing agency, and today Next Marketing works with category leaders such as US Air Force, Anheuser Busch, CDW, General Motors, Continental Tire, Polaris, Jabra, Hewlett-Packard, Principal Financial, , Community Coffee, among other Fortune 1000 companies. Rischitelli and his team of 30+ employees have provided award-winning live and experiential marketing experiences to millions of consumers.

Next Marketing is committed to excellence in B2B, B2E and B2C marketing across a variety of live and digital media platforms. The company provides measurable, goal-achieving results through innovative, exciting and interactive customer experiences, including multi-sensory exhibits that drive clients’ business growth, build customer relationships and promote consumer brand awareness. Next’s reputation for working collaboratively, efficiently and creatively has made the company an industry leader for over two decades. Next Marketing is consistently ranked as one of the top 100 sports, promotional and event marketing agencies in the US. As President and CEO, Rischitelli is involved with all facets of the agency’s business operations while focusing on building long-term partnerships with agency clients

Prior to founding Next Marketing, Mr. Rischitelli began his marketing career with the International Management Group (IMG), the world’s largest sports, events and lifestyle marketing firm. Rischitelli created a broad range of motorsports and entertainment initiatives, and developed new business models that redefined traditional sponsorships and marketing platforms.

Rischitelli’s energy and passion for business is evident in his community support, including the Atlanta chapter of the Entrepreneur’s Organization (EO), a global, non-profit association of business owners, where he serves on the chapter Board and is the incoming chapter president. Rischitelli also served as a Board member of “EO NERVE”, bringing over 400 entrepreneurs to Atlanta for a two-day thought leadership symposium and exchange. Mr. Rischitelli is also six-time honoree of the prestigious Inc. 5000 and has served as a panelist for Inc. Magazine and Event Marketer. He has also been recognized by Catalyst Magazine as one of Atlanta’s Top 10 Entrepreneurs.

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Hugh Massie / DNA Behavior International

Hugh Massie is the President and Founder of DNA Behavior International, and the current President of EO Atlanta. He is a Behavioral Finance Strategist, successful entrepreneur and leader with 30 years of unique and diverse international experiences. Hugh adopts the philosophy that “smart behavior leads to the right choices”.

Since 2001, Hugh has been providing financial services businesses worldwide with a single “Fintech” platform which delivers practical and scalable behavioral intelligence solutions to “Know, Engage and Grow” every employee and client online for the building of a client-centered business. In particular, Hugh focuses his attention in the areas of

client engagement
behavioral finance
team productivity

Website LinkedIn

Spotlight on Entrepreneurs Organization

December 9, 2014 by angishields

Atlanta Business Radio

Spotlight on Entrepreneurs Organization

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The Entrepreneurs’ Organization (EO) – for entrepreneurs only – is a dynamic, global network of more than 10,000 business owners in 46 countries. Founded in 1987 by a group of young entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life.

David Felfoldi / SHERPA Global

Over the past 15 years, David has guided the digital strategy behind Spanx, ADP, Racetrac, Gables, and the National Center of Civil and Human Rights. Today, he is the Chief Experience Officer of SHERPA Global, a global digital marketing firm specializing in search and mobile.

David developed the idea for SHERPA while in a not-so-very digital place — multi-pitch climbing in north Georgia. It occurred to him that the challenge of a long, technical climb was a suitable metaphor for leading clients with their digital marketing initiatives.

Professionally, David started as the self-taught web designer. He co-founded a web development firm at the age of 18 and grew it while obtaining a B.S. in Psychology. That firm would go on to be recognized by its employees as one of Atlanta’s “Best Places to Work” and “Top Web Design and Development Firms” for multiple years, and an Inc. 5000 “Fastest Growing Firm.”

As one of Atlanta’s youngest “40 under 40″ recipients, David invests in making Atlanta a world-class, sustainable city with a thriving entrepreneurial spirit in the arts and technology. When not tinkering with technology or musing on marketing, David enjoys traveling the world and being outdoors, running Ragnars and cycling around Georgia.

Hugh Massie / DNA Behavior International

I am a relationship management strategist. My work involves providing businesses worldwide with proprietary online behavioral relationship management solutions based on validated behavioral sciences research to help them become client centered.

The uniqueness of my approach is the matching of employees to clients using behavioral insights which increases the levels of engagement. Both the employees and clients will feel their relationships enhanced and their human potential unlocked. This approach has proven bottom line performance in terms of assisting organizations to generate substantially higher revenue and productivity.

I have developed proprietary “hire to retire” technology systems for discovering the behaviors of both employees and clients. The system is internationally known for driving successful businesses by making the application of behavioral sciences practical on a scalable basis through seamlessly combining technology, training and consulting services including in the areas of: •client experience management •financial personality management and risk profiling •developing human capital

Based on using powerful behavioral discovery systems and my experiences as a business leader, entrepreneur, advisor, investor and personally, I have been able to help hundred of businesses and people to navigate the human differences which get in the way of success.

I have the belief that Behavior Drives Performance™ and operate by the approach of “Understanding People before Numbers”. My purpose is to liberate and guide people all over the world to Live with Meaning™.

David Aferiat / Trade Ideas LLC

David brings more than 20 years of experience in trading, consulting, software, utilities, capital markets, and consumer product industries. Working with senior officers and key decision makers in the boardroom, finance, HR, marketing and trading functions, he has advised both public and privately held companies with revenues ranging from $20 million to $14 billion. Work at Trade-Ideas taps experience in business development, customer acquisition and retention, corporate strategy as well as energy trading and marketing.

Published in: Atlanta Journal Constitution, Barron’s, The Street.com, The Trade (UK), and Technical Analysis of Stocks and Commodities •Acknowledged in: –One Good Trade, Mike Bellafiore, Wiley Trading, 2010 –Simple Steps to Trading Discipline, Toni Hansen, Marketplace Books, 2009 –Enhancing Trader Performance, Dr. Brett Steenbarger, Wiley Trading, 2007