Rich Simons, Co-Founder and Partner, EDGE Business Systems (Executive Perspective, Episode 12)
Rich Simons, co-founder and partner of EDGE Business Systems, discusses his transition from civil engineering to co-founding a document technology solutions company on this episode of Executive Perspective, with host Danny Vander Maten from Cresa. Rich discusses the challenges and motivations behind starting EDGE, the evolution of the office equipment industry towards technology and software, and the importance of ethical sales practices and customer relationship management. He emphasizes the value of continuous self-improvement, staying motivated by overcoming financial challenges, and the role of honesty and relationships in sales success. The conversation also explores the importance of adapting to change and never settling, both personally and professionally.
Executive Perspective is sponsored and presented by Cresa Atlanta. The show is produced by John Ray and the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Rich Simons, Co-Founder and Partner, EDGE Business Systems
As a founding partner at EDGE Business Systems in Roswell, GA, Rich exemplifies a tenacious ‘Wolf Mentality’ that drives his professional and personal pursuits. With an engineering background, he expertly navigates the complexities of office technology, delivering bespoke solutions that boost efficiency for a diverse clientele.
Rich is dedicated to surpassing client expectations, fostering relationships that enhance customer experiences. His dedication to excellence and innovation at EDGE motivates his team to pursue continuous improvement.
Rich is also committed to personal growth, maintaining a vigorous fitness regimen, promoting a healthy lifestyle, and setting a strong example for his family and colleagues.
In every endeavor, Rich ensures that EDGE Business Systems stands out in the industry, recognized for aggressive, effective solutions and unmatched professionalism.
EDGE Business Systems
EDGE Business Systems, headquartered in Roswell, GA, is the foremost provider of office equipment solutions in Georgia and across the Southeast. Known for outstanding manufacturer and software partnerships, EDGE offers tailored solutions that perfectly meet the specific needs of any organization.
Committed to innovation, EDGE is redefining how companies manage, streamline, and protect their business processes and document technologies. Their extensive expertise and strong industry relationships enable them to surpass client expectations, delivering cutting-edge technology that enhances efficiency and cost-effectiveness.
Whether enhancing document management, optimizing printing services, or securing digital processes, EDGE Business Systems is a reliable partner that organizations trust. They ensure each solution is not only customized but also seamlessly integrates with existing workflows to boost productivity and reduce expenses.
Discover why EDGE Business Systems is the regional leader in office technology solutions and experience their transformative approach.
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Topics Discussed in this Episode
00:00 Welcome to Executive Perspective
00:48 Meet Rich Simons: Co-Founder of EDGE Business Systems
02:21 Rich’s Unexpected Journey into the Copier Business
05:18 The Challenges and Triumphs of Growing EDGE
06:29 Evolving with the Industry: From Copiers to Document Technology Solutions
07:51 Ethics and Sales: Navigating the Industry with Integrity
09:28 Cultivating a Successful Sales Team at EDGE
16:57 Leveraging Technology in Sales and CRM Adoption
18:00 Embracing Change and the Role of Technology
18:23 The Importance of CRM in Sales
19:02 Expanding Business Through Partnerships
19:52 Customer Relationship Management Strategies
21:14 Handling Objections and Building Trust
23:04 The Ethical Sales Approach
24:53 Building a Reputation in Sales
28:26 Advice for Aspiring Sales Professionals
30:06 Never Settle: The Key to Professional Growth
31:15 Defining a Great Day in Sales
32:12 Closing Remarks and Contact Information
About Executive Perspective
Executive Perspective features executives and business leaders from a wide variety of sectors. Host Danny Vander Maten and his guests cover industry trends, insights, challenges, success strategies and lessons learned. Executive Perspective is underwritten and presented by Cresa. The show series is produced by John Ray and the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. A complete show archive can be found here.
Executive Perspective
Danny joined Cresa in the Spring of 2016 and brought a diverse background with nearly 10 years of experience in finance, business operations, and strategy to his client’s real estate transactions.
At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.
Cresa is the world’s most trusted occupier-centric commercial real estate firm. They strategize for the best possible results for occupiers everywhere. Cresa thinks beyond space. Partner without conflict. And apply their integrated expertise to make your business better.
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