North Fulton Business Radio, Episode 674)
Robert Burke, Founder and CEO of Sobo, was the guest on this edition of North Fulton Business Radio. He and host John Ray discussed Sobo’s new product platform which facilitates the ability of small and medium sized businesses to access quality consultants. They talked about challenges business owners are experiencing, how Sobo got started, how the company is leveraging AI to democratize the consulting industry, how fractional consulting can serve these businesses, and much more.
North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
The team at Sobo knows what it’s like to spend countless hours on advisors who ultimately ghost you, or to burn resources on consultants who are not aligned with your company’s culture.
They built something to change consulting for business leaders. No more guesswork. No more DIY-ing. Just results.
Sobo connects companies with the top 1% of fractional advisors so that you can level up and move your business forward.
Sobo was born in 2009 when Robert Burke launched Sobo Networks, an IT Managed Services Provider, in Atlanta. He imagined Sobo becoming a “Deloitte for Small Business.”
In 2015, the name was changed to Sobo, and became a multifaceted management consulting firm for small and mid-size business. In 2023 they will launch the Sobo Platform to realize Robert’s goal.
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Robert Burke, Founder & CEO, Sobo
Robert Burke is the Founder & CEO of Sobo, an AI-powered fractional consultant platform built for small to mid-sized companies.
Robert has over fifteen years of experience building and leading an IT and management consulting firm, having founded the precursor to Sobo in 2008.
A Florida native, he currently lives in Atlanta, Georgia with his wife and two children.
Questions and Topics in this Interview:
- How fractional consulting saves time and money for businesses looking to improve
- How fractional consulting can help small business owners compete with larger corporations
- Leveraging AI to accelerate the consulting process from months to virtually instantly
- How they’re democratizing the consulting industry by using AI and people-first approach
- The importance of working on rather than in the business
- The areas that small businesses struggle with the most when starting out and scaling
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
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