Created by Alpharetta resident, brand development executive and mom Carrie Hadley, INDIEHOUSE Modern Fragrance Bar is a new concept in fragrance now open in the heart of downtown Alpharetta.
The interactive clean fragrance bar features niche brands offered in a creative boutique atmosphere including a custom mixing bar, DIY workshops and a retail space with 42 independent brands from around the world, including 150 individual scents that you can’t smell anywhere else in Atlanta.
After spending time in the south of France and developing proprietary house scents at a perfumer’s studio in Los Angeles, Carrie spent years researching the industry and analyzing the fragrance shopping experience. Her goal is to bring a unique experience to the South, giving customers a choice to purchase clean, niche fragrances from around the world or to mix their own scent in a fun, boutique atmosphere, creating their own signature fragrance to reflect the mood and personality they want to convey.
INDIEHOUSE Fragrance Bar is located at 26 Old Roswell St., Suite 101, Alpharetta, Georgia, 30009. INDIEHOUSE staff are certified through the Fragrance Foundation, the non-profit education arm of the International Fragrance Industry founded in 1949.
Follow INDIEHOUSE on Facebook.
What You’ll Learn in This Episode
- Why Carrie created INDIEHOUSE Modern Fragrance Bar, Atlanta’s first interactive beauty bar
- How the boutique works
- How Carrie opened a new business in the middle of the COVID-19 crisis
- Why Carrie chose downtown Alpharetta to open her business
- What sets INDIEHOUSE apart from other perfume or fragrance boutiques in Atlanta
- Advice for other business owners starting a new business concept in Atlanta
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