Franchise Marketing Radio

Wayne Scherger with Fresh Coat Painters

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Wayne Scherger is Chief Operating Officer (COO) of Fresh Coat Painters. Scherger, an experienced franchise executive and co-founder of CertaPro Painters, will leverage his extensive background in franchising, home services and executive coaching to drive revenue growth, implement new systems and foster leadership development.

Scherger, who began his franchising journey in 1981 as a franchisee with College Pro Painters, has held various roles in the franchise world, including franchisor, area developer and master franchisee.

He co-founded both CertaPro Painters, the largest residential painting contractor in North America, and ProTect Painters, which was acquired by Service Brands International and later sold to Neighborly.

Scherger has coached clients on leadership development and strategic initiatives across five continents since 2010 and currently runs a small business called Peer Groups Forum, a peer group advisory board company.

Connect with Wayne on LinkedIn.

Franchise Marketing Radio

Tara Riley with Fresh Coat Painters

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As the President of Fresh Coat Painters, Tara Riley brings over 30 years of executive management and operations experience in franchising, most recently serving as a Vice President in the Comfort Keeper’s senior care brand.

Tara also has experience working within global franchise icons such as McDonald’s, as well as in much younger high-growth brands, leading teams in a variety of business models including home improvement and remodeling.

This, along with her first-hand experience as a business owner, helps Tara understand the unique challenges and fears new business owners face and has resulted in a passion for helping franchisees push through to success.

Today, Tara leverages her background to help lead Fresh Coat on a continued path of growth as it aims to become the largest painting brand in the world.

Connect with Tara on LinkedIn.