How will opportunities in Georgia be affected by the changing landscape of healthcare? This question concerns practically every small business across the country. In this edition, we are joined by the Director of Supplier Diversity from one of the top medical institutions in the nation—Mr. Todd Gray, of Grady— and by an MBE that is capitalizing on a burgeoning field in healthcare/pharma— Alita Anderson, MD of Eubio Medical, a medical communications firm.
The opportunities, according to Grady, are great. In the next two years alone, Grady plans on creating 132 jobs, and Gray expects the minority inclusion on that to be 30%– an exceptional number for any organization. Grady plans on doing this through several initiatives, including a GMSDC partnership and through expanding the list of services and products that it will pull from (marketing, IT, untraditional suppliers, GOPs, etc.). His dialogue teems with advice such as:
- Remember Healthcare is NOT fee-driven, but all about quality outcome
- Think about strategic partnerships before setting your sights on a large bid
- 2nd tier does not mean 2nd class
- And consider how supplier rationalization factors in
On the other side of the field of medical/healthcare, meet Alita Anderson, MD. Alita found a need and turned it into an opportunity for her small business, Eubio Medical. In the growing field of healthcare, there are so many moving parts that the need for a clear voice is essential, and an overarching, clear vision is imperative. That’s where Alita comes in. Her firm, comprised of a virtual “A-Team” of professionals in scientific backgrounds, come in and facilitate a conversation with stakeholders about the product or service to reveal what is important about the data and she then comes up with “credible and compelling” communication surrounding that item or service. Once she gleans and crystalizes that information, she provides training to the professionals that need it, so that everyone in the system is up to speed on the critical facts.
Overall, through the lens of a supplier diversity professional from a large organization, and an entrepreneur who created a successful firm out of the need she saw as an opportunity, we learn that there are real, and concrete opportunities on the horizon in healthcare—we just have to go out and look for them.
Todd Gray / Grady Health System
Alita Anderson, MD / Eubio Medical Communications 
Alita Anderson, MD is Principal of Eubio Medical Communications, a team of physicians, scientists, writers and designers that inspires clients to communicate medical and scientific information both credibly and compellingly. A graduate of Spelman College and Yale University School of Medicine Alita combines her passion for science, her love of the written word and her desire to positively impact other’s lives in her leadership of Eubio.
