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Coach and Trainer Dena Patton Holly Carlson with Face It Skincare and Laurie Hamel with Western Insurance Advisors E2

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Coach and Trainer Dena Patton Holly Carlson with Face It Skincare and Laurie Hamel with Western Insurance Advisors E2

Dena Patton opened Dena Patton Coaching and Training in 2001, and since then has worked with clients and teams from every industry from solar and space engineering companies, to home builders, to education and tech companies, and everything in between. As a business coach and trainer, she helps her clients go from good to great in the areas of Greatness Mindset, Purpose & Profits. She coaches them side-by-side to unpack their biggest vision, biggest dreams and biggest ideas and helps them create the crucial pieces to makes them happen. Whether it’s working one-on-one with executives and founders, or team training to create empowered cultures, Dena’s work is unmatched. Her objective is to help you discover new levels of greatness you never knew you had, and help you and your team build the epic things that you never knew were possible. Her unique approach and her 8-step Greatness Methodology won’t be found anywhere else. She is also the cofounder of The Girls Rule Foundation which offers 4 empowerment and leadership programs for teen girls.

Dena is an award-winning coach, trainer, speaker, philanthropist, and best-selling author who works with corporate leaders, world-changing entrepreneurs, and teams. At the age of 24, Dena started her first business in New York City, a PR & marketing company serving the entertainment industry. In 1999 at the age of 27 she experienced a minor stroke, and during her recovery had to learn how to speak again. In her year of recovery, Dena realized her calling was much bigger than her current company. So, she sold her business and started her own coaching and training company to work with leaders, business owners, and world-changers to help them create empowered cultures and a bigger impact. She has garnered 9 business awards and over 90 media stories including CNN, Entrepreneur magazine, First Women, NBC, and Business Journal. She is the author of the Amazon best-selling book, The Greatness Game, and she is the co-founder of The Girls Rule Foundation a nonprofit 501c3 that offers 4 empowerment and leadership programs for teen girls.

Connect with Dena on LinkedIn and Facebook.

Holly Carlson is a licensed esthetican, licensed esthetics instructor and owner of Face It Skincare in Tempe. Holly specializes in the treatment of acne, utilizing the Face Reality Acne System, which can get even the toughest of acne clear, as well as specializing in anti-aging treatments using the Skin Script product line in her treatment room.

Holly offers an variety of services that are intended for corrective skin care as well as relaxation and renewal. Services include facials, dermaplaning, microdermabrasion, microneedling, chemical peels, LED light therapy and much more.

Follow Face It Skincare on Facebook and Instagram.

Laurie Hamel, Senior Advisor with Western Insurance Advisors, is a licensed health, life, and Medicare insurance agent. She has worked in the insurance industry for the last 10 years. She has a passion for helping people and assisting her clients in finding the best solution for there insurance needs at the lowest cost.

Laurie’s greatest accomplishment is her five grown children and three grandchildren. Her youngest daughter Macy starts Culinary School at Utah Valley University in January. Her other children all reside in Arizona. Laurie loves the outdoors and delights in the moments she has a few minutes to lose herself in a good book.

Connect with Laurie on LinkedIn and Facebook.

About the Show

Kelly Lorenzen started the “Collaborative Connections” show to bring her clients and favorite charities together to meet each other, connect and collaborate in life and business. She hopes to build a stronger community one show at a time.

About Our Sponsor

KLM Consulting is a business concierge and project management firm. They help small business owners and non-profits build, brand and brag about their businesses.

About Your Host

Kelly Lorenzen, CEO of KLM Consulting, is an award-winning entrepreneur with over 15 years of business-ownership experience. She is also a certified project management professional.

Kelly’s expertise is in business development, customer service, marketing, and sales.

Connect with Kelly on LinkedIn, and follow KLM Consulting on Facebook.

The Doctors Roundtable

Year End Planning for Medical Practices

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The healthcare environment changes daily and physicians often struggle to keep up with regulatory changes, competition and reimbursement changes. There are many challenges looming: Obamacare, ICD-10 and Meaningful Use. Providers must spend time working on their practices as well as in their Atlanta Business Radio practices to thrive and not just survive. However, practices do not have to stay in a reactive mode. Taking time to plan can put a practice in a proactive mode to be able to anticipate and appropriate respond to opportunities, changes and challenges.

Quarter 4 is the perfect time to take action to minimize tax burden, maximize retirement plans, reconcile inventory, create the coming year’s budget and evaluate the coming year’s capital needs. Taking inventory, updating depreciation schedules, retirement planning, fee schedule analysis, A/R cleanup, tax planning, productivity and compensation evaluation are just some of the year end financial activities that can really make a difference in achieving solid financial performance.

Planning for retention of market share and growth is key to future practice viability yet how many practices have a formal, annual marketing plan. Marketing is often viewed as an expense vs. an investment yet new patients are a critical piece of revenue generation for every practice. The same marketing plans often do not yield different results and how providers reach, communicate with and message to current and potential patients is changing. Year end is a great time to acknowledge referral sources and examine the ROI of existing marketing efforts, brand cohesiveness, content relevancy and process, social media effectiveness and to make adjustments as needed. In a recent poll, 51% of patients said that digital communications would make them feel more valued as a patient and 41% said social media would affect their choice of healthcare providers. Is your practice keeping up with the interactive“new word of mouth” ?

An overall strategic plan can be the differentiating for success. Yet, many providers either don’t know how or feel they don’t need it. Yet, evaluation of Key Performance Indicators (KPI’s) to show the current standing of a practice, a SWOT analysis, a competitive overview and then making and implementing a strategic plan will help all businesses be positioned to recognize and capitalize on growth opportunities, assist in overcoming challenges and help protect market share for any business. Why should the business of medical practices be different?

In this segment of The Doctor’s Roundtable, three industry subject matter experts will weigh in on tips, strategies and considerations for year end planning for 2014 for medical practice success. Join Sharon Allred of LW Consulting ( a healthcare strategic planning expert), Beth McCauley of McCauley Marketing and Mark Estroff, CPA and medical practice tax expert as they share their best advice for positioning your practice for success in 2014. Listeners can visit: www.lw-consulting.com , www.mccauleyadvertising.com and www.pyagatesmoore.com for more information.

Mark Estroff