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Sales Effectiveness Radio – March 13, 2019

March 15, 2019 by angishields

SalesEffectivenessFeature
Sales Effectiveness Radio
Sales Effectiveness Radio - March 13, 2019
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Bob Frailey with host Steve Maul, Patti Tessendorf and Melody Astley during the show

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Melody Astley joined FinListics Solutions as VP of Sales and Strategy in June 2013. Melody’s previous positions include senior sales posts at Gartner and IBM, where she earned a “Best of IBM” award as one of the corporation’s top 500 performers worldwide. Having utilized FinListics’ solutions while at IBM, Melody understands how instrumental they are when building a business case for a company’s products and services. In her role at FinListics, Melody is responsible for building the sales and marketing engines that spread the word about FinListics’ solutions and grows the business strategically. “We live to help sellers. Sales cycles are more complex with more stakeholders than ever before” Melody explains, adding that the way to structure a deal has changed. “Sellers must have the ability to craft messages that capture value for each of these stakeholders.”

According to Melody, a compelling seller understands the client from a financial and operational perspective, and aligns their solutions to the client’s strategy. FinListics, notes Melody, gives sellers the insights they need to start these conversations and communicate impact to the bottom line. She earned her MBA from Goizueta Business School at Emory University and received her undergraduate degree in Marketing / Management Information Systems from Ohio University.

When not at work, Melody loves spending time at the beach, traveling with friends, and trying to keep up with a 10k or half marathon that she has on the calendar.

Follow FinListics on LinkedIn and Twitter.

Bob Frailey, Sr. Director, Center of Excellence with Infor, is responsible for initiating and coaching sales teams to leverage common processes/tools around Account and Opportunity Planning in an effort to activate demand, increase win rates, and ultimately drive more predictable revenue. His focus is on effective team preparation, collaboration, strategic planning, and flawless execution.

Follow Infor on LinkedIn, Twitter and Facebook.

Patti Tessendorf is a proven goal oriented leader with broad-based management and consulting experience providing strategic, operating, and business acumen to customer and internal constituencies. She is a results oriented communicator with extensive qualifications and proficiency in sales enablement and operations, field sales, sales leadership, strategic account management, customer retention, process improvement and inter-departmental synchronization enabling high performing teams, predictable revenue streams, and sustained customer satisfaction.

Connect with Patti on LinkedIn.

Steve Maul is the founder and managing principal at The Semantics Group. He brings nearly 40 years of successful marketing, sales, performance improvement and management experience to the clients with whom he works. Having a career in direct and channel sales, sales management, marketing, finance and as an executive in companies both large and small, Steve grasps quickly the challenges faced by his clients and works to clear the hurdles that prevent revenue growth and predictability. His passion is not only helping his clients GET customers, but also ensuring that they can deliver the expected value so those customers will establish loyalty and repeat buying. Steve has authored dozens of performance improvement programs for sales, marketing, consulting and customer service professionals and worked extensively with world-class companies such as SAS Institute, CenturyLink, Cisco, FinListics, Fiserv, Mansfield Energy, Oracle, SAP, and others.

Follow The Semantics Group on Twitter and Steve Maul on Twitter and LinkedIn.

Tagged With: FinLIstics Solutions, Infor, Sales Effectiveness Radio, The Semantics Group

Terri Maske and Lisa Edmondson with Infor

May 15, 2013 by angishields

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Terri Maske and Lisa Edmondson with Infor
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Terri Maske and Lisa Edmondson/Infor

How do you ensure that your channel partners are proficient in selling, implementing, and providing service for your product? You certify them! In this discussion, Terri Maske of Infor and Lisa Edmondson – a consultant for Infor through TrainingPros, discuss what goes into creating a certification program for your partners.

Inforis a leading provider of business software and services, helping 70,000 customers in 194 countries improve operations and drive growth.

Today’s show is brought to you by TrainingPros.

Tagged With: Infor, Lisa Edmondson, Terri Maske, TrainingPros

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