Trade shows are often a huge part of many business’ budgets. The trick is to figure out which trade shows to attend. Inpex is the largest inventor’s trade show in the United States. Jim and Ron talk about what an inventor needs to have in order to effectively leverage the power of a show. Nicole brings a wealth of knowledge to the table that you shouldn’t miss.
Brian Gates of Design My Idea joins Ron to talk about developing ideas from nothing at all in to fully launch-able products on the market. Brian and Ron go step by step through the process starting with patenting and getting the product itself developed. A great, thorough interview and well worth a listen!
Joe talks about how he broke into the industry having sold $45 million of products now to major retailers including Walmart, Target, Kroger and many others. Jim and Ron translate Joe’s initial business, in the sticker and hallmark style area to the general areas of business. Some great lessons on how to break into an industry.
Learn more about Joe by going to walmartsecrets.com,usaquickconnect.com, and profitablemarketingsystems.com.
Jim talks to Yve Golan, of World Innova about the manufacturing and distribution business. Preparing for the long process of manufacturing and more specifically volume manufacturing. Whether you need production samples, relationships built with factories, or almost anything else Yves covers what you might experience and how her company deals with each issue.
Papa Bert, from PaPaBert.com, talks about his invention the “SIppin’ Seat” which is a modified seat cushion that allows you to carry any liquid you want into a sporting event without having to carry cumbersome containers and cushions. Bert talks about how he invented the product and how sales have gone as his fame has grown. He also talks about the development of the product itself and what hurdles he had to overcome to create a comfortable seat cushion that could also hold the beverage of your choice without breaking.
With Jim off Ron is joined by Chris Schutte who is the inventor of the Hotdog EZ Bun Steamer. Chris talks about how he came to create this product and why he looked to create this product for the masses. Ron and show Producer Lee get Chris to talk about all the trials and tribulations he went through in getting his product to market!
Terry Sullivan, of TMS Consulting joins the show to talk about the business side of running a business. Ron and Jim talk to Terry about how often inventors fail to understand how to run the business side of a business. Though enthusiasm and knowledge about your own industry can get you a certain distance in starting a business most businesses fail based on how the business is in fact run.
Ron and Jim get a call from Orville Crain, of Klever Innovations, to talk about their product the Klever Kutter. The Klever Kutter is a box cutting device designed specifically to do only that. It is the only product on the market allowed on airplanes by TSA. Orville talks about his perfect storm of starting the business with his partners, one who invented the Klever Kutter, one who is a molding expert, and himself, a marketing guy. Learn about his journey into the entrepreneurial world.
Self proclaimed “Recovering Patent Attorney” Jackie Hutter joins Ron on the show to talk about how she has been working to improve the world of patenting and IP strategy. She started the Hutter Group to create a consulting business which, unlike working with a traditional attorney, works piece meal on projects rather than strictly on an hourly basis. Check out her website and listen to her sound advice.
