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Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership

July 17, 2025 by John Ray

Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership, on Family Business Radio with host Anthony Chen
Family Business Radio
Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership
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Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership, on Family Business Radio with host Anthony Chen

Katie Moore, Sonal Chandler, Diamond Ford, and Teresa Caro on Trademarks, Cybersecurity, Senior Salon Services, and Leadership (Family Business Radio, Episode 66)

In this episode of Family Business Radio, host Anthony Chen welcomes four dynamic women whose work spans business law, cybersecurity, senior hair salon services, and leadership coaching but whose stories are deeply rooted in family, legacy, and personal mission.

  • Katie Moore, founder of Katherine Moore Law, LLC, shares how childhood exposure to trademark law shaped her path and why intellectual property is essential for growing businesses.

  • Sonal Chandler, founder of Minerva Consulting, opens up about the loss of her father, her pivot from corporate cybersecurity to entrepreneurship, and how small businesses can proactively protect themselves in an age of AI threats.

  • Diamond Ford, founder of Don’t Touch My Hair by Hollywood, shares her journey from childhood beauty salons to creating a luxury experience for seniors, reminding us that dignity and care never grow old.

  • Teresa Caro, founder of Liminist, explains how she helps business owners, and particularly family-led businesses, navigate growth plateaus, generational succession, and team dynamics to build something that lasts.

This episode, spanning from trademarks to transitions, is brimming with practical wisdom and heartfelt insight. Whether you’re building a business, protecting a legacy, or redefining success, these stories will stay with you.

Anthony concludes the show with thoughts on crafting a legacy of memories, reminding us that you can’t buy time or memories.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

Katie Moore, Katherine Moore Law, LLC

  • Trademarks protect the identity, value, and recognition your business builds, not just your logo.
  • You don’t have to wait to register. “Intent to use” filings can reserve your rights as you grow.
  • Descriptive names are weak trademarks; creative, distinctive names offer stronger protection.

Sonal Chandler, Minerva Consulting

  • Small businesses are attractive targets for hackers due to limited cybersecurity defenses.
  • Basic protections like strong passwords, multi-factor authentication, and staff training go a long way.
  • Don’t just chase AI tools. Focus on how they fit your business strategy and strengthen operations.

Diamond Ford, Don’t Touch My Hair by Hollywood

  • Seniors want luxury, dignity, and routine in their grooming just like anyone else.
  • Salon environments using nostalgic music and décor create healing, memory-rich experiences for aging clients.
  • Stories from elders—like a 110-year-old who said “right now” is the best time to be alive—remind us to live gratefully and stay present.

Teresa Caro, Liminist

  • Founders often become the bottleneck to growth when they don’t shift leadership mindsets.
  • Succession planning can take seven or more years. Start before you feel “ready.”
  • Build a business that can thrive without you; systems and strategy matter more than solo effort.

Anthony Chen, Lighthouse Financial and Host, Family Business Radio

  • True legacy means living without regret—making memories, not just money.
  • Overworking can cost you the life experiences you’re working so hard to afford.
  • “You can’t buy time or memories”—use your success to support the life you want to live now.

Katie Moore, Katherine Moore Law, LLC

Katie Moore, Katherine Moore Law, LLC
Katie Moore, Katherine Moore Law, LLC

Katie Moore is an attorney specializing in corporate law, contracts, and trademarks. With a focus on helping business owners protect and grow their enterprises, Katie guides her clients through the legal requirements and best practices that can help them achieve their goals.

In her trademark practice, Katie assists clients in safeguarding their brand identities. Katie’s passion lies in empowering businesses to establish and maintain strong legal foundations for the brands they have worked so hard to build.

Katie’s approach to law is characterized by her dedication to providing personalized attention and tailored solutions to each client’s unique needs.

Katie is a graduate of the University of Georgia and Catholic University in Washington, DC.

Website | LinkedIn

Sonal Chandler, Minerva Consulting

Sonal Chandler, Minerva Consulting
Sonal Chandler, Minerva Consulting

Sonal Chandler is the founder and CEO of Minerva Consulting, a woman-owned business based in Alpharetta, GA. Minerva helps small and mid-sized organizations strengthen their cybersecurity posture and harness the power of AI with clarity and confidence. Her firm specializes in cyber risk management and AI readiness & integration, bridging strategy, implementation, and education to make complex technology feel actionable.

With over 20 years of experience in technology consulting, Sonal’s background spans Fortune 500 enterprises, boutique firms, and high-growth startups. She is the host of the Minerva Meets podcast and author of the Mind Spark blog, where she explores how AI and cybersecurity are shaping the future of work.

Sonal holds a Master’s in Information Technology from AIU and a Bachelor of Science in Marketing and Management from the University of South Carolina. Outside of work, she enjoys hiking, kayaking, cooking, watching sports, especially football, and traveling. Her favorite role of all is being a mother and role model to her two young daughters.

Website | LinkedIn

Diamond Ford, Don’t Touch My Hair by Hollywood

Diamond Ford, Don’t Touch My Hair by Hollywood
Diamond Ford, Don’t Touch My Hair by Hollywood

Diamond Ford is the visionary founder and CEO of Don’t Touch My Hair by Hollywood, a luxury salon management company revolutionizing beauty care within senior living communities. With nearly a decade of experience specializing in beauty services for seniors, Diamond has built a brand rooted in dignity, consistency, and elevated self-care.

Don’t Touch My Hair by Hollywood is a salon management company delivering luxury pampering and grooming services to senior living communities. Infused with Old Hollywood charm from iconic starlet imagery to the intentional use of music therapy featuring classic jazz, soul, and swing, they create an experience that restores dignity, evokes joy, and celebrates legacy. Through exclusive memberships, they provide not just beauty care but a place to gather, feel seen, and be treated. The team takes pride in serving with excellence, compassion, and purpose, making every appointment a moment of care, connection, and confidence.

In addition to her leadership in salon management, Diamond is a certified trichologist, a specialist in the study of hair loss. Her work blends science, beauty, and heartfelt service to restore dignity, confidence, and personal style to aging adults. She is known for building a brand that marries glamor with purpose and for mentoring other women in business through her journey as a wife, mother, and entrepreneur.

Website | LinkedIn

Teresa Caro, Liminist

Teresa Caro, Liminist
Teresa Caro, Liminist

Teresa Caro is the founder and CEO of Liminist, where she utilizes her proprietary LIMINAL methodology—Learn, Investigate, Measure, Innovate, Navigate, Adapt, Lead—to catalyze growth and elevate performance among C-suite executives, senior leaders, and high-potential teams.

With over twenty years of leadership experience in complex environments, Teresa is recognized for her strategic acumen and empathetic, grounded style. Her career includes award-winning work across sectors like CPG, retail, fintech, and B2B SaaS, and she has held notable leadership roles at organizations such as Razorfish, Engauge (acquired by Publicis), and Atlanticus. Her expertise lies in guiding organizations through acquisitions and digital transformations, consistently building strong foundations for success.

Teresa’s commitment to developing future leaders extends beyond her executive coaching, as she serves as a mentor coach for initiatives such as OnBoard and the UGA Digital Marketing Competition. She is a co-author of The Purpose Playbook, which promotes purpose-driven leadership. Teresa’s credentials include an MBA from Georgia State, executive coach certifications from CEC and ICF, and specialized expertise in assessment tools and mental fitness. A devoted golfer and yoga enthusiast, Teresa exemplifies the balance of professional drive and personal fulfillment, encouraging clients to do the same.

Website | LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Tagged With: AI, Anthony Chen, business law, contracts, corporate law, cyber risk management, cybersecurity, Diamond Ford, Don’t Touch My Hair by Hollywood, executive coach, executive coaching, Family Business, Family Business Radio, hair salon, Katherine Moore Law LLC, Katie Moore, Liminist, Minerva Consulting, senior salon services, Sonal Chandler, Teresa Caro, trademarks

Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore

July 17, 2024 by John Ray

Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law, LLC
North Fulton Studio
Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore
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Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law, LLC

Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law LLC (The Price and Value Journey, Episode 109)

In this episode of The Price and Value Journey, host John Ray discusses the importance and process of protecting intellectual property with trademark attorney Katie Moore from Katherine Moore Law LLC. They cover the distinctions and value of trademarks and copyrights and emphasize the significance of protecting intellectual property for service providers. Katie explains the steps involved in obtaining a trademark, from initial consultations to federal applications, and addresses common misconceptions about protectable intellectual property. She also highlights the business and legal returns of investing in trademark protection and provides practical advice on using and maintaining trademarks effectively. Additionally, John shares insights from his own experience of trademarking “The Generosity Mindset,” offering a real-world example of the considerations and benefits involved.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Katie Moore, Founder, Katherine Moore Law, LLC

Katie Moore, Katherine Moore Law, LLC
Katie Moore, Katherine Moore Law, LLC

Katie Moore is the founder and principal attorney of Katherine Moore Law, LLC, a business law firm specializing in trademark and intellectual property matters. With a focus on helping business owners protect and grow their enterprises, Katie expertly guides clients through legal requirements and practices related to intellectual property.

As a trademark attorney, Katie assists clients in safeguarding their brand identities and creative assets. Her services include trademark searches, applications, and enforcement, as well as other aspects of intellectual property protection. Katie’s passion lies in empowering businesses to establish and maintain strong legal foundations for their brands and innovations.

Katie’s approach to law is characterized by her dedication to providing personalized attention and tailored solutions to each client’s unique needs.

Website | LinkedIn

Topics Discussed in this Interview

00:00 Introduction and Book Announcement
00:15 Engaging a Trademark Attorney
01:26 Meet Katie Moore: Trademark Attorney
02:53 Understanding Trademarks for Service Providers
04:36 The Generosity Mindset: A Case Study
07:43 Trademark Application Process
08:52 Legal and Business Considerations
10:08 Classes and Categories in Trademarking
11:25 Intent to Use and Timing
22:22 Intellectual Property Types
31:47 Protecting Your Trademark
33:54 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: intellectual property, Intellectual Property Law, John Ray, Katherine Moore Law LLC, Katie Moore, The Generosity Mindset, The Price and Value Journey, trademark law, trademarks

Business RadioX ® Network


 

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