Frazier & Deeter’s Business Beat: Dale Hughes and Lindsey Hughes, Apotheos Coffee / Every Day People Group
Dale Hughes and Lindsey Hughes from Apotheos Coffee joined host Donna Beatty of Frazier & Deeter on this episode of Business Beat. They discussed how Apotheos Coffee started and the values and mission that drive their family-run business, Every Day People Group. Dale explained the unique roasting process that sets their coffee apart, emphasizing that they avoid over-roasting to ensure the best flavor. Dale and Lindsey discussed the origins of their partnership with Walmart, their first unit in Walmart’s Alpharetta store, and their plans for the expansion of units inside Walmart stores, beginning in the state of Georgia. They shared their goal of providing high-quality, craft coffee at a fair price that supports and brings people together.
Business Beat is presented by Alpharetta CPA firm Frazier & Deeter and is produced by the North Fulton studio of Business RadioX®
Apotheos Coffee & Apotheos Roastery
Apotheos Roastery began as a dream between community changemakers who set out to reinvent the Enlightenment-era coffeehouse and a coffee philosophy steeped in over thirty years of experience.
Their name is derived from “apotheosis,” a word that suggests elevating something to its most divine form. They chose it to remind themselves to elevate what they do and treat it as sacred. By approaching their roasted and cold-brew coffee with obsessive care, they infuse it with significance.
By continuing to be hands-on in their communities, Apotheos sheds light on the beauty of what can be achieved together. And by getting to know each person who drinks their roasts, they illuminate the connections between them all.
Through their craft, Apotheos aims to bring the artisan, the consumer, and the community together to share one experience: A nice cup of coffee.
Company website | Facebook | Instagram
Dale Hughes, CEO, and Lindsey Hughes, COO, Apotheos Roastery and Every Day People Group
Dale Hughes is CEO of Everyday People Group which includes the Apotheos Roastery. Lindsey Hughes is COO and General Counsel at Every Day People Group.
For the last decade, Dale Hughes has worked in his family businesses in Kennesaw, Ga., as they have developed historic properties, created live/work environments, and invested in community-based businesses focused on craft and people.
The family of companies that make up Every Day People Group equally play a part in fulfilling the Hughes’ vision of community and service, all while creating the highest quality craft products and environments and empowering the artisans, entrepreneurs, and dreamers behind them.
Topics In this Interview:
- 01:16 The Origin Story of Apotheos Coffee
- 04:17 The Art and Craft of Coffee Blending
- 05:14 The Philosophy of Everyday People Group
- 09:25 The Dynamics of a Family Business
- 16:26 The Journey to Partnering with Walmart
- 20:33 The Future of Apotheos Coffee in Walmart
- 24:52 Understanding the Importance of the Four Ps in Business
- 25:14 The Role of Promotion and Community Engagement
- 25:23 The Power of Reviews and Customer Satisfaction
- 25:43 Adapting to Different Demographics and Cultures
- 26:18 The Influence of Sam Walton and Walmart’s Roots
- 26:51 The Journey of a Small Business with Walmart
- 27:40 The Expansion of Stores and Locations
- 32:10 The Importance of Freshness and Quality in Products
- 36:00 The Creation and Variety of Sinful Syrups
- 39:09 The Introduction of Friskets and Future Plans
- 40:39 How to Connect and Find Apotheos Coffee
Frazier & Deeter
The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice, a growing advisory practice and an Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers, and acquisitions, and more. Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.
As a Partner in Frazier & Deeter’s Tax Practice, Donna Beatty brings extensive experience in professional tax and accounting to the firm. Her expertise includes providing comprehensive tax planning, review, advisory and compliance services to closely held businesses, high net-worth individuals and professional services groups. She also has experience consulting with small businesses on financial software.
Donna has worked with clients in a variety of industries that include real estate, construction, manufacturing & distribution, retail, professional services, technology, entertainment and family-owned businesses. She specializes in helping law firms and real estate investment groups with complex tax matters. Her expansive industry knowledge allows Donna to provide background insight into an evolving market. She has successfully represented clients with the Internal Revenue Service in Washington, D.C.
Donna prides herself on her solid professional relationships with clients and thrives on learning and fulfilling her clients’ needs and expectations. Until 1994, she was a Principal at FD, before moving on to become a Partner at a small local accounting firm. Donna rejoined the firm in January 2010 to better serve the needs of her clients.
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