Mark Semmelmayer Archives - Business RadioX ®

Spotlight on BMA Atlanta

March 10, 2015 by angishields

Atlanta Business Radio

Spotlight on BMA Atlanta

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Mark Semmelmayer / BMA Atlanta

Mark Semmelmayer is the Immediate Past President of the Business Marketing Association’s (BMA) Atlanta Chapter and a past National Board member and International Chairman of BMA. He’s the Chief Idea Officer of Pen & Inc. Marketing Communications, an Atlanta-based marketing consultancy he founded in 2013. Mark has over 40 years of broadcast, ad agency and corporate communications experience and retired from corporate life in 2013, after 32 years with Kimberly-Clark.

Karstin Bodell / IBM North America

Karstin is a Go to Market executive in the technology marketplace, with expertise in balancing profitable growth across distribution channels. She has global experience in business development, reselling and influencing channels, sales and marketing across both SMB and enterprise clients.

Karstin led several strategic transformations within IBM, ranging from establishing new markets such as e-business, architecting effective new sales roles & client coverage models and management systems in support of cross channel pipeline development. She is responsible for marketing to the Women Owned Business segment, in partnership with Procurement and Human Resources. As a serial early adopter of new technologies and techniques she is a strong partner to sales leadership in deploying progressive practices such as customer analytics for effective targeting and digital as a sales tool.

Karstin is a frequent executive speaker providing sales training on approaches to reach Line of Business buyers, as well as a popular presenter at industry events on the convergence of marketing and technology to both the CMO and CIO communities. She is a member of the GSU Atlanta Marketing Roundtable and she serves on the Executive Advisory Board for AMA Atlanta. She is a 10 year mentor with Pathbuilders, which focuses on high potential women leaders and is a recipient of their Inspiria Award.

Karstin holds a B.A in Management Science and Public Policy from Duke University. She resides in Atlanta, Georgia with her husband.

Special Edition: Business Marketing Association (BMA) Atlanta

August 4, 2014 by angishields

Atlanta Business Radio

Special Edition: Business Marketing Association (BMA) Atlanta

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Business Marketing Association (BMA) Atlanta

The Atlanta chapter of the BMA is made up of marketing executives from a variety of industries and backgrounds. Many of our members are corporate marketers at mid-sized business-to-business companies in industries like technology, healthcare, manufacturing, telecommunications and professional services. We also have a large number of marketing service providers (firms, agencies and consultants) in areas such as research, advertising, promotions, events, Web development, printing and more. Our members view the BMA as the sole source in Atlanta to learn the latest business-to-business marketing best practices and network with peers.

Mark Semmelmayer is the 2014 President of BMA’s Atlanta Chapter and the Chief Idea Officer of Pen & Inc. Marketing Communications, a marketing consultancy he founded in 2013. Mark has over 40 years of broadcast, ad agency and corporate communications experience and retired from corporate life last year after 32 years with Kimberly-Clark. https://www.linkedin.com/in/marksemmelmayer

Dan Hansen – With over 30 years in marketing, Dan handles strategic plan development for Red House healthcare clients. Red House specializes in integrated marketing solutions for the healthcare and technology industries with a strict focus on business to business. Dan’s integrated marketing solutions have helped countless clients achieve measurable results by mapping marketing to the buying and sales processes. Red House has been recognized by the Business Marketing Association for “Best of Division” for Lead Generation, BtoB Magazine’s “Top Agencies” list, and Chief Marketing Officer magazine’s “Top Shops”. Dan attended Syracuse University for both his undergraduate and post graduate degrees. http://www.linkedin.com/pub/dan-hansen/1/367/581

Debra Williams – Over the last 20 years, Debra has established herself as a highly effective integrated marketer in health care, technology and financial services. She has worked for a variety of businesses from start-ups to large organizations. Her experience runs the gamut from the development of successful brand strategies, digital marketing and public relations. She has also developed and activated highly effective multi-layered campaigns including digital marketing and social media to achieve targeted revenues and thought leadership. A graduate of Northern Illinois University, Debra completed her masters degree at the University of West Georgia and teaches evenings as an adjunct Instructor at Kennesaw State University. http://www.linkedin.com/in/williamsmarketing

Special Edition: Business Marketing Association Atlanta

July 7, 2014 by angishields

Atlanta Business Radio

Special Edition: Business Marketing Association Atlanta

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Business Marketing Association (BMA) Atlanta

Moira Vetter is the Founder of Modo Modo Agency, an award-winning full-service B2B Atlanta agency. She adores entrepreneurs and specializes in B2B branding, sales and marketing effectiveness and aligning brands internally and externally. Her 25 years experience includes client-side positions in technology and healthcare, and nearly every position on an agency org chart. She is the author of AdVenture: An Outsider’s Inside View of Getting an Entrepreneur to Market (a finalist for the Benjamin Franklin 2014 Indpendent Book Publisher’s Award), she is the AMA 2014 Agency Marketer of the Year, sits on the Georgia DOE Marketing Cluster, sits on the AMA Executive Advisory Board and is a graduate of the 2013 Class of Leadership Atlanta.

Special Edition: Business Marketing Association (BMA) Atlanta

June 2, 2014 by angishields

Atlanta Business Radio

Special Edition: Business Marketing Association (BMA) Atlanta

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Business Marketing Association (BMA) Atlanta

Natalie McNulty is VP of BMA Atlanta — Young Professionals.

Special Edition: Business Marketing Association Atlanta

April 21, 2014 by angishields

Atlanta Business Radio

Special Edition: Business Marketing Association Atlanta

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Business Marketing Association (BMA) Atlanta

Jenny Munn is an Atlanta-based SEO consultant who provides customized training and consulting for in-house marketing managers and small to mid-sized businesses. She specializes in helping marketing teams maximize the return on investing in SEO and to learn to integrate SEO into their marketing mix. www.jennymunn.com

Patrick Blanchard is a Key Account Manager and Director of Business Development for TwentySix2 Marketing who helps tailor custom digital marketing strategies for companies, large and small, that provide effective results. TwentySix2 Marketing provides search engine optimization, paid search, social media, content marketing and web design services.