Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor here. Another episode of High Velocity Radio, and this is going to be a good one. Today on the show we have the CEO of Momentum 360. Sean Boyle, welcome.

Sean Boyle: Oh, Lee, thank you so much for the introduction, man. How you doing?

Lee Kantor: I am doing well. I am so excited to learn what you’re up to. I know our listeners are going to learn a lot. So if you don’t mind share a little bit about momentum.

Sean Boyle: 360 yeah, for sure. So we’re pretty much a full scale digital marketing agency based in Philadelphia. Started off doing a lot of virtual tours during Covid. Those were very, you know, needed in that day and age. But yeah, we’ve kind of gravitated and elevated towards a full scale agency, adds SEO, web design, all that stuff.

Lee Kantor: And it’s focused primarily in the real estate industry.

Sean Boyle: Yeah, exactly. That’s where we got our start. That’s where we continue to pour a lot of our investments in personal investments, as well as the companies, mortgage brokers, real estate agents, commercial, residential, industrial, you name it, we do it.

Lee Kantor: And so what was the genesis of the idea? How did this come about?

Sean Boyle: Well, it was a very interesting story to take you back into college. Lee. My father at the time, he and I’ll save the audience from a long story. I’ll just get right to the chase. But he ended up actually going to prison, interestingly enough. And I said to myself, I’m like, wow. Like I need to kind of make something of myself now. There was a huge financial hole in what we were doing, and there was just a point in time where I actually met my now current business partner of, I think, what, like 6 or 7 years, Mac Frederick, who he used to work for Google. I was a Google trusted photographer at the time, so we kind of met, and that was kind of the genesis of everything. We said, hey, let’s do it, let’s partner up, let’s see what we can do. I run the video side and he does more of the digital side. That’s starting to kind of align to the kind of one, one singular company now. But it’s been crazy, man. It’s really crazy. My my father was incarcerated for about 48 months, and when he got out, you know, it was so I guess kind of unbelievable that I was able to show him, like, this whole new world that I was able to kind of bring out. And I’ve actually, you know, employed him on some things himself. So it was it’s been a really fun ride. I’ll just say that it’s been a really fun ride.

Lee Kantor: So then initially, so you were partnering with somebody, a Google background and then your video background. Um, then together you’re like, okay, how can we just combine these two strengths and to make something that’s really powerful for potential clients?

Sean Boyle: Yeah, because there really hasn’t been a marketing company that’s had both of those services before. At least in Philadelphia. You know where we are. Where okay, you might have had someone who can do website stuff and SEO and ads, but they’re lacking the video and then vice versa. You might have a video company, but they’re not able to do the SEO, the website, the ads, all that stuff. So we married the two services and here we are you know multi seven figure agency in about you know ten year span.

Lee Kantor: Now and then real estate I guess was kind of a logical launching point because of the need for virtual tours.

Sean Boyle: Yeah I mean and it made sense too right. Because during Covid when I was actually in the process of graduating from Penn State, it was completely needed. You know, these companies such as gyms and hospitals and, you know, manufacturing facilities, what have you needed these services because people needed to be online. They couldn’t be in person, obviously, to check out, oh, you know, this gym that I really want to go to or oh, maybe this restaurant I want to go to. So it was actually the springboard of where we’re actually able to get number two on the fastest growing companies in the city of Philadelphia, I think it was back in 2023. So that’s ultimately how we were able to to generate that.

Lee Kantor: Now what’s your advice for okay, let’s just keep let’s just stay in the lane of real estate for a minute. So say you’re a real estate agent somewhere in the country. Um, the odds are, obviously they don’t have the expertise that your firm has when it is, you know, regarding a go to market strategy. What are some what’s some advice for a real estate agent in a market right now? Um, what should be what should they be doing and what shouldn’t they be doing?

Sean Boyle: Well, first I’ll say is you got to have some some cojones to be a real estate agent in 2025. It’s not like it used to be, my friend. We’re in 21, 22. Everyone was selling everything, right? And people were were very, very wealthy and well off at least the majority of people. Right. Um, you know, if there were three things, Lee, I would say for the most part, the average real estate to do to get more leads. Number one would be to optimize and create your Google business profile. It’s totally free to do. You can get reviews, post on there, or grow your local SEO. Very good thing. Second thing is, I would take that Google profile and I would elevate it to where you can run Google Local service ads, which is actually a pay per lead model. So if you don’t get any leads, you don’t spend any money. So it’s a good kind of two way street where you’re getting the leads that you want and you’re not getting leads that you don’t want. So that’s number two. And then number three. And this is more of a long term solution. Man is hopping on podcasts and radio stations like this. Like awesome guest hosts like you Lee where you know you’re putting your story out there, you’re getting clips, you’re getting content ultimately and be able able to actually put on your personal website for branding and marketing, to be able to kind of show people, hey, here’s some free value. Here’s kind of what I know what I’m talking about because I’ve been on all these shows. That’s what I would honestly recommend.

Lee Kantor: So, uh, and that would work even if, like if you’re in a local market. The thing that’s challenging, at least in my mind, and maybe it’s not so much, is that the internet is the world. But most people, especially small to mid sized business owners, are in a local market. So while the internet reaches the planet, you really care about getting 1020 20 new customers. You know, in Philadelphia, you know, you don’t care about you know, it’d be great if I got somebody from Iowa, but the odds are I’m going to get my next person from my neighborhood.

Sean Boyle: That’s very true. And an even more concrete reason to do the things that I listed where with the Google profile, the first thing I mentioned, you’re trying to find people locally, people who Google, let’s just use an example. Realtors in Philadelphia, right? They Google that. And if your business profile shows up at the top, you’re going to start getting calls, you’re going to start getting leads. And that’s ultimately how you can springboard a lot of those rankings into ultimately clients.

Lee Kantor: Now in your business, the virtual tour. Uh, I’m sure that’s still part of your business, right?

Sean Boyle: Yes.

Lee Kantor: And, um, so how do you kind of deliver the service in markets all over the country? Do you have like a team of photographers or people that take the pictures everywhere? Like, like how does that work?

Sean Boyle: So you want to know what I did? Um, I wasn’t. You’re not able to do it now, unfortunately. But what I did was, uh, looking back, I think it was actually a half decent idea. I created about 50 Google business profiles across the nation because we were based in Philadelphia. And I was like, well, I don’t just want to be in Philadelphia. I want to be in Cincinnati, Boston, Chicago, LA, all those places, right? And ultimately, I found contractors who were in those states who I could use as the, quote unquote, boots on the ground for momentum had them, you know, NDA oh, when you’re with us, you’re under momentum, 360 jurisdiction, blah, blah, blah, all that legal jargon, right? And over time, this is still how we operate, where we get so many people reaching out to us on our general email. Hey, can I work with you guys? I’m based in Chicago or I’m based in Baltimore, what have you. Right. Um, funny enough, we actually are, you know, starting to have a lot of success overseas, interestingly enough, into, like, the Spanish, Spanish, um, markets as well as the European markets. So I’m really excited for that. But it’s really it just started from having a Google profile, verifying it, getting the leads and then, oh, I’m going to need someone to do the shoots right locally. So I went up and called these contractors and started to build a relationship. And ultimately over time, that’s kind of how we started to, uh, to make it happen. So it was a pretty, pretty crazy story.

Lee Kantor: Now, is the business, uh, delivering a virtual tour service to, like, real estate folks, or is it a real estate business that you’re helping? You know, you’re hoping to sell a house somewhere using a virtual tour as a tool?

Sean Boyle: Well, that’s an interesting question, my friend, because, uh, the second part of that question, I think there’s definitely some room for discussion with that in the future years of how we see momentum. But no, currently it’s a marketing company that focuses on real estate brokers, uh, people entitled Realtors themselves, um, what have you. So we’re primarily focusing on serving those types of people.

Lee Kantor: And then the virtual tour is just one of the ways you serve them.

Sean Boyle: Yeah. It’s like, you know, if you had a huge penthouse in Atlanta, Georgia, you know, where the show is or whatever. And if you, you know, wanted to sell it, you would contact my company to do some photos, virtual tours, videos, what have you post on social media maybe, and leave. What happens is we’ve actually seen an increase of about $50,000 in the overall asking price and about, I would say a 20. I think it’s 28 between 29% faster close rate from the content we generate. So we’re actually able to really help a lot of clients sell their property faster and get paid more for doing it.

Lee Kantor: Just that. That’s just the power of a good, well produced virtual tour.

Sean Boyle: Yeah, I mean, there’s so many different kinds of it, man. Like, have you heard of Matterport before by any chance?

Lee Kantor: No, I’m not familiar. Um, real estate isn’t my first language. So, uh, you know, I have a house, but I’m not, like, kind of immersed in the industry.

Sean Boyle: Matterport is probably the most popular. It’s on the stock exchange. You can buy it as a stock, right? The New York Stock Exchange, um, there’s other ones, such as 3D Vista, Cloud Painter. So really, at the end of the day, it’s all about what the client needs because you might need a different virtual tour software for a different client who needs a specific thing. You know, there’s not one size fits all at my company. The beautiful thing is we actually take multiple softwares and we make it our own. And each individual project is very unique in that sense where we’re able to instead of building a cookie cutter model out, we use all of these different virtual tours and different capacities. Drone footage, aerial footage, interior exterior footage, just to make the perfect tour that’s going to sell, um, and just give people what they want to see.

Lee Kantor: And then so you partner with kind of a real estate firm, and then they just have all their agents use your service whenever they have a listing.

Sean Boyle: Yeah, it’s pretty much that simple, man, where we essentially are either on retainer or we have like an ad hoc cost of like, hey, here’s our full drop down menu. This is for photos. This is for videos. This is for our grandiose package, you know, whatever it is. Right. So yeah, we have set packages. Uh, and that’s exactly how it works. Yeah.

Lee Kantor: Now, is there a story you can share that maybe illustrates how impactful this is for a real estate firm? If they were to partner with you, do you, you know, maybe share what the challenge was when they came to you and then how you were able to help them get to a new level?

Sean Boyle: It’s a great question. So I think the best story I can tell was this guy in Seattle. I’m not going to mention his name, obviously, but he was actually suffering from cancer at the time. And you know the story I’m about to say. I’ll just preface this by saying, in no way am I saying, oh, we like, saved this man’s life. Like we’re like the heroes in the story. But we were, I think, in my opinion, able to actually give him a better life because of what we were able to do. So I’ll get into the story. So he had like stage 2 or 3, um, testicular cancer. Now, normally that’s almost a death sentence, you know what I mean? It’s very, very, very small that you actually recover from that very slim chance of recovery. He was struggling with selling his property to pay for his treatment. So very, very sad thing actually. And we came in and when he told me the story, actually I almost because I’ve had a lot of family members honestly passed away from cancer and I was actually very emotional and we actually did his service totally for free. I actually did not charge him a single cent, a single penny. And what actually ended up happening was because Seattle at the time was a very, very hot market. We were actually able to sell his house for about 150,000 higher asking price.

Sean Boyle: And I think we were able to get it off the market in about 60 days. And he was able to he then moved into, I think, his parents or his like family, whatever the situation was there. But he was able to walk away with a very nice profit. And, you know, I just think again, like I’m not saying, oh, look at me. I’m, you know, I’m an awesome guy or anything, but I really was just it was a privilege to help out that gentleman and to be able to at least get him with his family with, you know, some deep pockets. I would say for the most part, if I can say that. Um, and it just goes to show my team and how well we were able to actually craft our project. We did a lot and we did photos. We did videos, we did aerial sweepings of the actual property. It was a very, very large property. It’s at about five acres, um, a lot of land. So we obviously wanted to capture that. But I would say that’s probably the best story I can tell based off of like, how we were able to actually have and give someone a better life because of what we actually were able to do.

Lee Kantor: Now, let’s change gears a little bit and talk about how you work with other industries other than real estate. How would you approach kind of, um, a service industry or maybe like, um, I see on your website, you have a chiropractic agency. That to me is that would be kind of in my head, like a little tricky to visually show because of just HIPAA violations and things like that. So how do you show us something like that in a way that is going to increase traffic or business for that, you know, say chiropractor.

Sean Boyle: Primarily for content, you mean.

Lee Kantor: Yeah. Like how do you use what your, your superpower is obviously combining Google and visuals to, um, create compelling content for people to get more business. I mean, I’m I might be saying that wrong, but that’s my take on what you do.

Sean Boyle: Yeah. No, that’s a great that’s a great question. I just wanted to clarify. Um, yeah. So the first thing we do is we do get the consent of all the patients that are there. And if we are not able to do that, then we’ll just have the staff act as paid actors. Right. And a lot of the times what happens is the content we create. There’s different styles of creating content. For instance, this iPhone that I’m holding up, which may or may not be on the I know we’re on radio here, but I don’t know if it’s going to be on video. Um, it’s a lot different than if we were to take a horizontal style cinematic video of like perhaps 120 frames per second, which is called slo mo. That that is like the settings for slo mo video, right? So it really starts with what do they have doing an audit of oh this is what they’re using now. This is what they could be. And comparing it to a very successful in your example chiropractic type shop that needs just better videos and better marketing. We’re essentially, uh, you know, taking our own ideas with also stuff that we know works. And going from there, I think that’s ultimately how we do a lot of our work is we do an audit first, and then from there we see exactly how we’re able to actually scale and make a honestly a type of, in my opinion, package that works exactly for them.

Lee Kantor: And then when you’re developing the package, um, does it matter kind of the size of the market? Like, say they’re in a super small town? Would their strategy be different if they’re in a super small town than versus like a big city like Philadelphia?

Sean Boyle: Another great question. It does, and it does matter for a lot of reasons. A real estate agent who is in. I’m just using this example because I know Philadelphia. You know, if you’re in Philadelphia, man, there’s a lot of competition in Philly. So I urge a lot of realtors to focus on one area very well, perhaps South Philly or Fairmount or Northern Liberties or Old Kensington, like these are areas that are like very popular. But if you’re able to dominate one specific area in a huge city or a huge town, I feel like that’s so much better than just trying to, you know, attack Philadelphia, which is a huge city, huge market, and you’re getting all these listings. You know, it goes back to the saying, how do you need an elephant? One bite at a time, right? You take things one bite at a time, one step at a time. And that’s for like a huge city. If you’re in a smaller market, then you can get, in my opinion, a little bit more aggressive where you’re able to actually get, you know, realtors who, uh, you know, perhaps maybe not, that have experience and they can get more aggressive in those types of markets because it’s not as competitive. There’s not as many people, but it’s still a big city and it just really depends. So that’s, I would say, the best answer I can give you on that.

Lee Kantor: So you want to kind of like drill down to the size of a market. You can kind of afford to dominate.

Sean Boyle: Exactly. That’s 100%. Right.

Lee Kantor: And then is there in your head a number of people or like an audience size that is kind of a minimum that you would shoot for in order to dominate?

Sean Boyle: Oh, that’s a tough one. I would say it’s not about the size of the audience. It’s about this is what I like to do is if you’re a real estate agent, how much money do you want to make? And then, you know, you say, okay, well, if I want to make $100,000 a year, right? Which I think everyone kind of wants to hit that 100 K mark. Okay. Well, what do I have to do on average? You get about what I think it’s like 3.5% on commissions. You have to then do the math of how many houses you have to sell. And maybe at like a larger price point, or maybe you’re doing at a smaller point price point if you’re looking to just do a lot of volume. So it really depends on what you’re looking to do. And then once you have that goal in mind, then you start to kind of use basic math of saying, okay, then I need to hit up this amount of people this amount of times, you know, and then it’s more of a marketing question, just like a general math question. You know, in that case, the more people who know you, the better. Um, which obviously is a general rule about everything, but it’s it really depends, I guess, on, uh, how much money you’re trying to make as a real estate agent. That’s what I would honestly recommend that they do.

Lee Kantor: Yeah. Real estate to me is such a hard business because, you know, it’s not like they’re buying a house every week or every month. You know, they’re buying a house and then they’re not going to think about you for, you know, five years at the minimum. So like how it’s like a needle in a haystack, like you’re trying to be there when a person needs you in a any given moment, which could be at any time, but any given person is probably not going to need you. So it’s it’s tricky to have that ubiquity. You need the brand ubiquity, so you’re always there. But it’s hard to afford brand ubiquity. Most people can’t afford to be everywhere.

Sean Boyle: No they cannot. And you know, I’ll tell you this. It’s one of those things where to take it a step further, people, for the most part, with real estate, you know, the transactions done, but they don’t actually get paid until, like, you know, maybe a month later. So it’s like balancing cash flow and how much money you’re making actually, as a realtor. It’s tough, man, to do it full time. I’ve never done it, and nor do I think I will ever in my my lifetime. It’s a hard business, but there will be times like 20, 21, 22, 23 where it was a good time to buy. People are selling, sales are crazy. And, um, you know, I would say it’s good now to be an agent looking on the positive side, because you can grow your market share and authority because people are actually leaving. They’re they’re not being realtors anymore because they’re not having the same expectations as they did back in, previous years. I’m like, oh, why am I not making money? Well, you went through one of the best gold rushes. Real estate sales in probably the history of the United States. Rates were as low as they could be. Uh, housing prices weren’t that expensive for the most part. For the most part. And things were just a little bit more affordable. You know, people were getting stimulus checks if people had a little bit more discretionary income and, um, people were more likely to buy. So it’s a tough time for real estate agents, but I think it’s also a good time to be an agent because you can still scale. Get that market share, keep plugging away. And ultimately, as time goes on and it compounds, you’ll start to see at least an ROI on your time.

Lee Kantor: Yeah. In a bull market, everybody’s system is great. You know, when it’s tough is when it gets that’s where it gets tricky. And the the real players show up. You know now doing the work today that’s going to pay off when the market flips.

Sean Boyle: 100% I couldn’t agree more.

Lee Kantor: Now, um, in your work, what is kind of what’s driving you? Like, where do you see opportunity now? Um, you know, now that, like we’ve been talking about, you know, to a large degree, real estate, but the real estate industry is in a tricky situation. Higher interest rates, like you mentioned. You know, it’s harder to buy a house less people, especially young people, aren’t buying houses as much as they used to. The age of a homeowner is getting older and older. Um, what industries are you kind of leaning into now that you want to dominate moving forward?

Sean Boyle: Biggest one that I would say for the most part I would want to try to attack, which we are doing now is healthcare, hospice, hospitals, nursing homes, even like IV centers. People need marketing. And I think one of the things that people don’t understand is, sure, AI is like taking over the world, but it’s not going to go and solve your family’s, you know, medical surgery tomorrow. You know, it’s going to take time to do that. And that’s why we’re starting to reinvest, actually, in service based businesses that AI can’t take over. So I think that’s one of the things that we’re actually tackling, tackling right now and then continuing with the whole hospice healthcare kind of niche is going to be very, very important as well.

Lee Kantor: As the population ages. You think that that’s kind of where, uh, energy should be invested, because there’s going to be so many people needing those kind of services, whether they accept that reality or not.

Sean Boyle: Well, my friend, uh, I’m 28 years old, and the things that I’ve known in my short life so far are you have to pay taxes and we all die. Those are two concrete things that are known. And, uh, you know, I think it’s one of those things where if you can, uh, have a business that is never going to go out of business and never run out of leads, I, you know, I don’t want to sound morbid, but you know what I’m getting at? Um, I think it’s a good kind of business to be in, especially because there’s a lot of budget in there, a lot of money, and the people are genuinely a little bit more friendlier and empathetic because of the types of people that they’re ultimately working with.

Lee Kantor: Right. But as you deal with, um, as a person who is closer to the end than the In the beginning, I can tell you that as you age, accepting that reality is you know how the movie ends, but you’re not kind of wanting it to end that way, so you’re not. This isn’t a decision you’re excited to be talking about or making.

Sean Boyle: It’s not. And that’s the thing too, where I think if someone is going into like a hospice type situation where like it’s very delicate, we want to make sure their marketing is done properly, where people feel comfortable, they feel warm with what they’re doing. And I almost feel and again, like, you know, I contemplate finality kind of maybe more often than the average 28 year old. But I just do it because I like stoicism. And, um, I will say it does help to ultimately put that into your marketing, to feel a sense of finality, that you’ve accomplished something. And, um, it’s more of a freedom rather than an end, in my opinion. And then you can get into the whole.

Lee Kantor: Intellectually, you’re 100% right, believe me. And someone who is older and a big fan of stoicism, who understands kind of the mindset you’re talking about, it’s still intellectually knowing something and emotionally dealing with something are two separate things. And I think that, I mean, if I was a marketer targeting your market, I would spend a lot of energy in targeting the family members of the old person ahead of the old person, because the old person is probably not going to be the one making this call. It’s going to be a kid of the old person.

Sean Boyle: Yeah, 100%.

Lee Kantor: Um, so yeah, it’s a tricky thing. Uh, but I think the definitely the size of the market is very enticing. Um, and the need is going to be. That’s real. That is real as can be. I mean, I know so many older people who had big plans and life punches you in the face, and all of a sudden you got new plans, and your timeline is not 20 years, it’s five years. So, um, that your serve, server. Those services are going to be needed, and I don’t think there’s probably enough. You probably know that better than I do, but I don’t think there’s enough of a supply for that demand that’s coming.

Sean Boyle: No, I agree with you wholeheartedly. And it just goes to show like, you know, I think there’s a lot of different, uh, opportunities within healthcare, but hospice is one specifically that I think we’ve just initially had a lot of success. And we want to keep investing in as time goes on as well.

Lee Kantor: Yeah. And it’s a needed service. I mean, I used to do a show just about senior care. So I’m pretty familiar with that subject matter. And nobody ever goes sends someone into hospice saying, uh, they always say, I wish I had done this sooner. That is one of those services that people always wish they had started well before the time they started it. Because, um, people think if you go into hospice, the person dies like the next day, and that’s not the case at all. That, I mean, I’ve known people that have gone in and out of hospice multiple times. Um, so yeah, so hospice is definitely something that is tremendous value. And I’m a big proponent of of considering that as part of your, um, you know, your end of life plan is, is knowing who the hospice partner is in your neighborhood and, and start talking to them at least.

Sean Boyle: Yeah, I think that’s well said.

Lee Kantor: Now, Sean, if somebody wants to learn more, uh, is there kind of a low entry point of working with you, like what’s typically a first project?

Sean Boyle: Yeah. I mean, before charging money, honestly, I just like to try to provide as much free value as possible. Um, the call to action I can give your audience is go to my YouTube channel. Just momentum 360. We have about 7000 subscribers on there. It’s totally free. Honestly, I’d be more than happy to help with marketing, but do yourself a favor and check out all my videos. I would guarantee for the most part, maybe not guaranteed, but I’m very, very confident you can get a lot of value out of that and grow your business. And yeah, if you want to have a conversation, our prices normally start around 500 a month for ongoing engagements.

Lee Kantor: And then, uh, so the website, if somebody wants to connect with you, I know you mentioned the YouTube. Is there a website as well, or is it best just start at the YouTube and then go from there.

Sean Boyle: Started the YouTube. Go from there. We definitely have a website momentum uh virtual tours.com and need momentum.com. Uh two websites there, same company. Um but yeah I would say go to YouTube, get more value and uh, we’ll see you on the other side.

Lee Kantor: Well, Sean, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Sean Boyle: Thank you, my friend.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.