MOOYAH Burgers Archives - Business RadioX ®

Doug Willmarth with Mooyah Burgers, Fries and Shakes

June 2, 2023 by rgandley

Franchise Marketing Radio

Doug Willmarth with Mooyah Burgers, Fries and Shakes

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Doug Willmarth is the President and COO of MOOYAH Burgers, Fries & Shakes. He is a strategic concept growth leader who helps restaurants accelerate momentum and build a people-first culture. He works to design and deliver compelling brand and food experiences to drive more traffic, improve unit economics, and grow units to build enterprise value.

An experienced restaurant executive who understands all aspects of driving profitable growth, Doug helps concepts create a clear vision, long-range strategy and plans to: (1) drive profitable top-line sales to enable better economics to fuel unit growth (2) focus operations on creating amazing brand experiences while delivering the bottom line (3) build effective franchisee and unit growth pipelines.

He has led teams to deliver sustained sales growth for billion-dollar restaurant companies and retail brands. Now he puts that experience to work in growth-minded restaurant concepts.

When he’s not building great restaurant companies, he’s probably investing in his local community or off traveling the world. And because he loves good food and wine, Doug is also an avid marathon runner and Ironman endurance athlete.

Connect with Doug on LinkedIn.

Sarah Beddoe with MOOYAH Burgers, Fries and Shakes

April 3, 2023 by rgandley

Franchise Marketing Radio

Sarah Beddoe with MOOYAH Burgers, Fries and Shakes

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Sarah Beddoe has spent most of her career helping national franchises like Pizza Hut, Sonic Drive-In and Taco Bueno Restaurants create effective marketing strategies.

Now, she’s leveraging that experience as she joins MOOYAH’s leadership team, which includes CEO Anand Gala and president Doug Willmarth, whose combined 92 years of experience in restaurant franchising has allowed them to create one of the most guest- and franchise owner-friendly opportunities in franchising.

With brand initiatives that drive awareness and trial across all locations, Sarah makes the ordinary extraordinary. She ensures the brand grows and evolves with trends and expectations through innovation, media planning, results-driven marketing and developing a robust digital/off-premise strategy.

Sarah leads a team of experts that take a hands-on approach to system-wide and local marketing.

Connect with Sarah on LinkedIn.

Ted Beaman with MOOYAH Burgers, Fries and Shakes

December 4, 2020 by angishields

Franchise Marketing Radio

Ted Beaman with MOOYAH Burgers, Fries and Shakes

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MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes.

Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural Jennie-O® turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH’s non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 20 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from seven flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering, delivery and carry out for Guests on the go as well as a loyalty app.

In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In2018, MOOYAH was ranked among Entrepreneur Magazine’s Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by FranchiseRankings.com. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times’ Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings.

Former restaurant and entertainment executive Ted Beaman and his best friends and business partners, Sean McCullough and Greg Stevens — are shifting careers from the entertainment industry to partner with MOOYAH Burgers, Fries & Shakes in Dallas-Fort Worth.

In light of the current pandemic, the trio signed to bring ten new locations of the Plano-based “better burger” concept to the brand’s home market and will acquire and remodel two existing locations.

Through their previous relationship a decade ago with MOOYAH President Tony Darden at Bennigan’s (where Tony was Vice President), the trio knew this was a top-notch opportunity to re-enter the restaurant industry.

Follow MOOYAH on LinkedIn, Facebook and Twitter.