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Davis Butler, BUTLER | MERSEREAU

June 21, 2023 by John Ray

Davis Butler
Business Beat
Davis Butler, BUTLER | MERSEREAU
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Davis Butler

Frazier & Deeter’s Business Beat: Davis Butler, BUTLER | MERSEREAU

Davis Butler, Managing Partner at BUTLER | MESEREAU, joined Roger Lusby to chat about the work his firm does for small businesses and other organizations. Davis discussed his work in healthcare, specifically physician practices, the changing healthcare industry landscape, and advice for practices preparing for an exit. Davis also talked about his previous work with the International Olympic Committee (IOC), effecting change in sports organizations to protect athletes from abuse, his work in name, image, and likeness issues (NIL), and much more.

Business Beat is presented by Alpharetta CPA firm Frazier & Deeter and is produced by the North Fulton studio of Business RadioX®

BUTLER | MERSEREAU LLP

BUTLER | MERSEREAU is a boutique corporate and trusts and estates law firm with offices in Atlanta and Jacksonville. The firm was founded in 2014 by B. Davis Butler and another partner, who began their practices at Alston & Bird, a large law firm based in Atlanta. Adam G. Mersereau, who started his practice at McKenna Long & Aldridge, now Dentons US, joined the firm as a partner in 2017.

The firm was created with the goal of providing outstanding legal services to a special group of clients looking for great value from its lawyers. Their lawyers are former big-firm lawyers and general counsel with a strong commitment to providing the highest possible quality of legal services and personalized care to every client regardless of its size. They are trusted advisors, creative problem solvers, excellent drafters, and thoughtful risk takers.

Together, their attorneys are licensed to practice in Georgia, Florida, Alabama, and South Carolina.

Company website | LinkedIn

Davis Butler, Managing Partner, BUTLER | MERSEREAU

Davis Butler, Managing Partner, BUTLER | MERSEREAU

Davis Butler began his legal career in 1992 as a law clerk for U.S. District Judge Robert B. Propst in the Northern District of Alabama. In 1993, he joined the practice of Alston & Bird LLP (A&B), a large firm based in Atlanta, Georgia, as a healthcare/medical product liability litigator. After two successful jury trials, Davis joined A&B’s healthcare mergers, acquisitions, and securities team.

After years as a corporate transactional lawyer at several firms, Davis joined the International Olympic Committee (IOC) staff to manage and negotiate international partnership deals as part of the world’s largest sports sponsorship program – the IOC’s TOP Programme. Davis spent ten years at the IOC in a joint business and legal role (as Senior VP of Marketing Development) with offices in Atlanta and Lausanne, Switzerland. During this time, Davis negotiated and managed partnership transactions on behalf of Olympic parties valued at just under US$9 billion. He has negotiated and drafted sponsorship, broadcast rights, license, supply, acquisition, representation, and service agreements on behalf of sport properties around the world. He also has managed intellectual property issues around the world, and he has represented the IOC twice before the European Commission in Brussels on matters relating to antitrust issues in international sport sponsorship arrangements. While at the IOC, Davis did business in thirty nine countries, and he managed a team of lawyers overseeing Olympic marketing rights agreements in over 190 countries.

Davis left the IOC in 2010 to become a founding partner in Encompass International Network, LLC, an international sports marketing and legal network comprised of Olympic experts from North America, Europe, and Asia. At that time, Davis also re-entered the private practice of law, and he now represents a variety of corporate entities (especially in the healthcare, marketing, and sport industries) in mergers, acquisitions, private securities offerings, and general corporate matters. He has served as an adjunct professor at the University of Georgia, and he is an owner of a variety of sport and healthcare businesses. He has started nine different for profit and non-profit businesses giving him special insight into the issues facing start-ups and early-stage companies.

He attended Vanderbilt University and graduated with honors in 1988. He received his law degree in 1992 from the University of Alabama School of Law where he was a Junior and Senior Editor of the Alabama Law Review.

Davis is currently licensed to practice law in Georgia and Alabama.

LinkedIn

Frazier & Deeter

The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice, a growing advisory practice and an Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers, and acquisitions and more. Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.

Roger Lusby, Partner in Charge of Alpharetta office, Frazier & Deeter
Roger Lusby, Partner in Charge of the Alpharetta office of Frazier & Deeter

Roger Lusby, host of Frazier & Deeter’s Business Beat, is an Alpharetta CPA and Alpharetta Office Managing Partner for Frazier & Deeter. He is also a member of the Tax Department in charge of coordinating tax and accounting services for our clientele. His responsibilities include a review of a variety of tax returns with an emphasis in the individual, estate, and corporate areas. Client assistance is also provided in the areas of financial planning, executive compensation and stock option planning, estate and succession planning, international planning (FBAR, SFOP), health care, real estate, manufacturing, technology, and service companies.

You can find Frazier & Deeter on social media:

LinkedIn | Facebook | Twitter

An episode archive of Frazier & Deeter’s Business Beat can be found here.

 

Tagged With: attorney, Business Beat, Butler Mersereau, college sports, Davis Butler, Frazier & Deeter's Business Beat, Frazier and Deeter, Healthcare, International Olympic Committee, IOC, name image and likeness, NIL, olympic athletes, Roger Lusby, small business, Sports law

The Business Side of Name, Image, and Likeness Rights in College Sports, with Bruce Siegal, Taylor English

March 30, 2021 by John Ray

Taylor English
North Fulton Business Radio
The Business Side of Name, Image, and Likeness Rights in College Sports, with Bruce Siegal, Taylor English
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Taylor English

The Business Side of Name, Image, and Likeness Rights in College Sports, with Bruce Siegal, Taylor English (North Fulton Business Radio, Episode 346)

Pending state and federal legislation will allow collegiate athletes the ability to hire agents and monetize their name, image, likeness (NIL). Sports trademark and IP veteran Bruce Siegal of Taylor English joined host John Ray to discuss the business issues involved with NIL. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Taylor English

Taylor English Duma LLP is a full-service law firm composed of experienced, results-driven lawyers. Their model is purpose-built around their clients and designed to seek new opportunities for them.

They deliver superior service through…

1. Efficiency. They focus our resources more on client work and less on corporate overhead. As a result, their clients think of them as a business-building investment, not a corporate expense.

2. Partnerships. Their clients’ businesses are as important to them as their own. Taylor English’s belief in long-term relationships is more than talk; it is the basis of everything they do.

3. Results. They are creative problem solvers. That’s why their infrastructure is built to deliver as much value as possible, as they achieve the results that will best support their clients.

Taylor English works each day to provide timely, creative, and cost-effective counsel to help clients solve problems and achieve goals. They represent all types of clients—from Fortune 500 companies to start-ups to individuals. A majority of their lawyers carry vast experience from years of front-line work with top firms and leading businesses, including many who served as in-house and general counsels. In addition, a number of their members have worked outside of the practice of law, including in the start-up and management of businesses. Combining diverse talents in an environment that promotes efficiency and eliminates big-firm trappings, they provide a full array of legal services at a fraction of the cost.

Company Website | LinkedIn

Bruce B. Siegal, Senior Counsel, Taylor English

Taylor English
Bruce Siegal, Senior Counsel, Taylor English

Bruce B. Siegal is a member of Taylor English’s Intellectual Property and Entertainment, Sports and Media Departments. Mr. Siegal has more than 30 years of experience as Senior Vice President and General Counsel for the Collegiate Licensing Company (CLC) and its related sports licensing entities. He focuses on sports brand protection and enforcement, licensing, contract negotiation, marketing and business operations, helping brand owners maximize IP value thru licensing, sponsorship and endorsement agreements, and assisting licensees navigate the licensing marketplace through utilizing a vast network of industry contacts.

As the SVP and General Counsel of CLC, Mr. Siegal oversaw all litigation matters, trademark enforcement actions, and anti-counterfeiting efforts. He established CLC as a founding member of CAPS, a trademark protection and enforcement alliance among CLC and the professional sports leagues such as the NFL, MLB, NBA, and NHL. He played an essential role in establishing and managing the CLC legal department, implementing company-wide systems, policies and risk management procedures. Mr. Siegal advised on issues related to contests, social media initiatives and promotions. Additionally, he negotiated and drafted contracts, including agency, license, and sponsorship agreements with clients, licensees, and sponsors in the collegiate business, and for related sports and entertainment clients.

Mr. Siegal played an integral part devising programs to protect the trademark rights of numerous sports clients, including organizing systems to protect the NCAA Final Four and College Football Playoff marks by clearing the marketplace of counterfeit and unlicensed merchandise in coordination with the event organizers, investigators, and law enforcement officials.

In addition, Siegal developed and guided the implementation of CLC’s labor code of conduct and monitoring program, and worked with collegiate institutions and licensees to implement Corporate Social Responsibility programs designed to ensure that licensed product bearing collegiate trademarks are produced under safe and fair working conditions.

During his career, Mr. Siegal has written numerous publications on trademark and licensing protection, as well as anti-counterfeiting best practices, especially surrounding sports branding and special events.

He earned his law degree and BA from the University of Alabama.

LinkedIn

Questions and Topics in this Interview:

  • Background including being a founding member of CLC
  • collegiate institutions protecting and licensing their marks
  • Trademark protection and enforcement, including NCAA
  • Why is NCAA reforming its rules regarding name, image, likeness (NIL)
  • What is NIL
  • State legislation
  • Federal legislation
  • Legal cases (including upcoming Supreme Court review of NCAA v. Alson; arguments 3/31)
  • What does this mean for student athletes?
  • What does this mean for college athletic departments?
  • Ongoing educational efforts
  • Future of college sports

“North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Bruce Siegal, college sports, Collegiate Licensing Company, intellectual property, name image and likeness, NCAA, NCAA v. Alson, NIL, Taylor English, trademarks

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