Nirav Desai, Principal Health Strategist for Mobiquity
Mobiquity
On this week’s show, Diana and I sat down with health technology strategist, Nirav Desai, of Mobiquity. Mobiquity is a professional services firm trusted by hundreds of companies to be their mobile engagement provider. On a global scale, the trends, strategy, users, platforms, technology, development, organizational issues of mobile are complicated. Mobiquity eliminates the complexity.
We talked about how important the Mobile component is for all enterprises today, including healthcare. The ACA has created requirements for providing patients with access to portals where they can connect with their health providers and get access to their health data. Mobiquity helps health enterprises create more effective applications and platforms for handling this requirement as well as better outcomes for population health management.
Nirav shared some troubling statistics (~125,000 people/year die due to incorrectly taking their medications). We discussed how mobile technology and applications can promote better adherence to prescribed care by notifying providers if patients are taking meds as directed as well as giving providers access to real time patient data remotely.
Additionally, technology platforms can facilitate making decisions about care plans by showing aggregate data across a practice’s patient population as a whole. In this way, trends may be identified that allow more proactive approaches with the care plan.
We talked about the way mHealth and teleHealth are overlapping now. Previously, telehealth was mainly a way to deliver care to a patient, particularly in mental health. Now, with mobile health, more data can flow from patient to provider and the patient can take a greater part in achieving positive outcomes through engaging with a mobile platform. These mobile platforms can push educational information and reminders to help facilitate care plan compliance. Some telehealth platforms now have mobile components to them that enhance the patient encounter and have more robust data.
Mobiquity is also making available a behavior change platform called Delta IQ, aimed at helping to change patient behaviors such as smoking, alcohol consumption and other health behaviors. The platform “learns” as the user engages with the information, adapting what is displayed to the user to better facilitate effectiveness of suggested interventions.
Special Guest:
Nirav Desai, Principal Healthcare Strategist, Mobiquity 
- MBA, General Management, University of Virgina Darden School of Business
- Author of several publications on telehealth
- Former Global Product Manager, GE Healthcare
- Previous CEO, Hands On Telehealth
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