Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120)
In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and scaling businesses with remote teams. Adam, a LinkedIn expert and author of The Distributed Teams Blueprint, shares insights from his experience in creating a globally distributed team. He discusses the challenges, and solutions of managing remote teams, including cybersecurity, cultural differences, and maintaining trust. The episode also highlights the benefits of leveraging remote team members, such as cost savings and access to a broader talent pool. Adam further discusses strategies for effective team communication, the role of technology and AI, and tips for business owners looking to expand globally.
The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.
Adam Houlahan, CEO, Prominence Global
Adam Houlahan is a renowned LinkedIn expert and entrepreneur who has made significant contributions to digital marketing and business strategy. In 2014, he founded Prominence Global, an award-winning agency dedicated to developing cutting-edge lead generation and personal branding strategies. The agency was recently voted Australia’s most Innovative Social Media Marketing Agency for 2024 in the Australian Enterprise Awards.
He is a prestigious Top Voice on LinkedIn and an international keynote speaker specializing in LinkedIn strategies for entrepreneurs. Houlahan has authored four Amazon bestselling books, including Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. His latest book, The Distributed Teams Blueprint: Leveraging Remote Teams to Scale Your Business, provides insights into effectively managing and integrating distributed teams. Prominence Global also hosts the world’s largest free online LinkedIn training event, which attracted over fifteen thousand registrants in 2024 and is considered one of the most impactful training events for leveraging LinkedIn for business.
Prominence Global
Prominence Global, founded in 2014, helps clients establish themselves as industry leaders on LinkedIn. In 2024, the company launched Remote Team Connect, enabling businesses to build distributed global teams at 75% less cost than hiring for similar roles in Western countries. Prominence Global, dedicated to authenticity, transparency, and integrity, creates intelligent lead generation strategies that effectively navigate the complexity of social media. Ethics are embedded in its DNA, ensuring that marketing efforts align with principled business practices. The company prioritizes continuous improvement through innovation and tailors its solutions to meet the specific needs of each client, instead of providing generic programs.
With a belief in the power of entrepreneurs to drive meaningful change, Prominence Global creates powerful LinkedIn presences that expand and accelerate clients’ global footprints. By 2025, the company is set to surpass 12 million global impacts created. Prominence Global provides the LinkedIn La Carte Program, the LinkedIn Corporate Program, and the Remote Team Connect Program to assist businesses in optimizing their LinkedIn strategy and expanding their global reach. Each program delves deeply, utilizing a cutting-edge, results-driven methodology to construct high-performing lead-generation sales funnels across various industries. Additionally, the company provides affordable, highly functional distributed teams worldwide, helping businesses scale efficiently.
Topics Discussed in this Episode
00:00 Introduction and Welcome to The Price and Value Journey
00:41 Meet Adam Houlahan, Prominence Global
02:47 The Inspiration Behind the Book
04:20 Transition to a Fully Remote Team
08:45 Building Effective Remote Teams
17:59 Overcoming Challenges in Remote Work
25:53 Cybersecurity in Remote Teams
30:32 Maintaining Trust and Relationships
34:59 Leveraging AI and Future Trends
38:36 About Prominence Global and Services
43:34 Conclusion and Contact Information
About The Price and Value Journey
The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.
The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a podcast show host and producer and owns the North Fulton (Georgia) affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
