Forget the Sales Tactics and Develop Relationships, with Adam Scharfer, Not In Sales, LLC
When he formed his company, Not in Sales, LLC, Adam Scharfer gave himself the title of “Not a Salesperson.” Adam joined host John Ray on this edition of Business Leaders Radio to discuss legacy sales tactics and why they need to change or be discarded altogether. He said the best sales practices of yesterday are often not the best ones to follow today. Adam revealed how relationship building, not a perfect sales process, can naturally lead to sales through listening, providing helpful information, being a subject matter expert, and more.
Business Leaders Radio is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.
Not In Sales, LLC
Not In Sales helps technology-focused organizations expand adoption of its offerings and further drive revenue by rejecting archaic s@!es processes and embracing authentic relationships.
AREAS OF EXPERTISE:
★ Leveraging a unique combination of technological and business development leadership
★ Strategic planning for business development without fear of simplicity
★ Fractional or interim sales leadership
★ Identifying processes that do not match present-day procurement psychology
★ Breaking org-chart barriers of sales, delivery, and technical teams
★ Not fixing things that aren’t broken
★ Finding people to help grow your business in the places least checked
★ Training leaders and team members on ways to contribute to success without the sales feel.
Adam Scharfer, Not a Salesperson, Not In Sales, LLC
Adam is a hands-on, high-energy business development and delivery leader with over 20 years of integrating enterprise software solutions and consulting across multiple industries. He prioritizes a customer-focused work ethic and specializes in client relations.
Questions and Topics in this Interview
- How did you get into sales and come to the conclusion that you’re “not in sales”?
- What are some of the legacy sales tactics you’re looking to change?
- What mistakes do small technology companies often make when presenting their offerings to a prospective client?
- How would you define a good business relationship versus a not so good one?
- Sales leadership seems like an important role within an organization. Why do you think it doesn’t have to be a full time role?
- What advice would you give to leaders of technology companies trying to grow their business and sales teams?
Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps and a full archive can be found here.
