Atlanta Business Radio

Learning How to Use Social Media to Build Your Own Brand with Adam Karwoski and ASTD's Sarah Gilbert

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In this ASTD Social Media Special Edition we heard from two experts on using Social Media to build your own brand and achieve your career goals.

Adam Karwoski/Social Brand U

Adam Karwoski is the CEO of Social Brand U.  After 17 years in senior leadership positions with AT&T Mobility and Nokia USA, Adam formed Social Brand U, a social media consultancy that partners with technology companies, with a B2B sales model, to extend their product and brand strategies via social media.

Their mission is to work with their clients to leverage social media to build value for the customer, a brand for the business and growth for the company.  At Social Brand U, they show their clients how to use social networks to develop relationships with clients that produce long term, sustainable growth and profitability while creating evangelistic customers.

Sarah Gilbert/Greater Atlanta Chapter of ASTD

Sarah Gilbert is the Vice President of Communications for the Greater Atlanta Chapter of ASTD. She is a workplace learning professional in instructional design, facilitation, and implementation. She specializes in e-learning development and social media communications. For the past two years, she has organized and deployed the communications strategy for the ASTD Greater Atlanta Chapter’s CPLP Study Group. In 2011, she used this strategy to support an asynchronous multi-chapter CPLP Study Network. Sarah is also contributing to a chapter-wide communications plan to improve the connection to members using various forms of social media: Facebook: Greater Atlanta Chapter of ASTD | twitter: @astdatlanta | Linkedin: ASTD Greater Atlanta

Sarah was published in ASTD’s The Book of Road-Tested Activities by Elaine Biech, and is now working with Darin Harley as a contributor to an upcoming book on social media best practices. She has over 12 years of experience in training and development, project management, and call center consulting. She has a BSBM, MBA, and is studying for the CPLP.