Max Gonzales with CPLC and Randal Breaux with Ascend Consulting are interviewed by Karen Nowicki on Phoenix Business Radio.
Max Gonzales/Chicanos Por La Causa
Max Gonzales is Executive Vice President of Strategy and Relationship Management at Chicanos Por La Causa, Inc (CPLC). Max is recognized for his methodical approach in developing organizational strategy and brand management. He maintains a consistent corporate image that unifies complex service and product offerings. Max’s ability was instrumental in developing and implementing CPLC’s first ever brand and communication strategy. Max’s management responsibilities include corporate communications, public and corporate relations, resource development, events, information and technology, and research and evaluations.
Prior to joining CPLC, Max spent more than 20 years at SRP, a water and power utility based in Tempe, Arizona. The last ten years at SRP, Max lead service marketing outreach to the Hispanic consumer, which included; direct marketing, social marketing, market research, public relations, advertising, and strategic planning.
Max has used his skills to benefit a number of community organizations. He is currently a member of the Advisory Boards for the Morrison Institute and the Arizona Center for Economic Progress. He has previously held board positions with Chicanos Por La Causa, Arizona Hispanic Chamber of Commerce, Friendly House, and Valle Del Sol. He has also served in an advisory capacity to the College of Teacher and Education Leadership at ASU West, Hispanic Leadership Institute, Channel 8, and BizAZ Magazine.
A native Arizonan, Max believes in the adage that. ”Continuous learning promotes continuous improvement”. He participates in a number of seminars and workshops each year and holds a bachelor’s in management and a Masters of Business Administration from Arizona State University.
Chicanos Por La Causa was founded in 1969 to confront oppression facing Latinos in Phoenix, Arizona as part of the movement led by Cesar Chavez, who undertook a fast at our original headquarters. Since then, we have become one of the largest Hispanic nonprofits in the country, promoting stronger and healthier communities throughout the southwestern United States. We provide direct services impacting more than 250,000 individuals annually in Arizona, Nevada, and New Mexico.
Our vibrant community presence spans a comprehensive range of bilingual and bi-cultural services in Health & Human Services, Housing, Education, and Economic Development. As one of the largest community development corporations in Arizona, we are focused on individuals and families with low to moderate income levels and complement our services with cultural and linguistic competencies.
Chicanos Por La Causa
1112 E. Buckeye Rd
Phoenix, AZ 85034
602.257.0700
CPLC.org
@CPLCdotORG
Randal Breaux/Ascend Consulting
Randal Breaux has over twenty-five years’ experience in business consulting with organizations large and small in a wide variety of industries from all across the United States and Canada. He specializes in creating business value through change implementation, and he brings a rare practical perspective with his field-tested principles of “achieving more by doing less.”
Randal earned his undergraduate degree from Harvard University in Computer Science / Operations Research and has an MBA from Tulane. He is a Certified Exit Planning Advisor (CEPA) through the Exit Planning Institute.
He grew up in a family business and could run a forklift with the best of them long before he was old enough to drive a car. He lives in Prescott, AZ, with his wife and two bad dogs.
Ascend Consulting helps small business owners multiply the value of their companies. We serve primarily successful entrepreneurs of the Baby Boom Generation who want to ensure they harvest the wealth they have created. We partner with an array of business advisors to provide complete solutions – integrating business, financial, and personal goals.
Our projects are based on proven, field-tested methods – especially the Value Acceleration Methodology developed by the Exit Planning Institute, one of the world’s most prestigious professional organizations for small business planning.
