Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Workplace MVP: 9/11 Survivor Garland Williams, Ph.D, USA COL (ret)

September 20, 2021 by John Ray

Garland Williams
Minneapolis St. Paul Studio
Workplace MVP: 9/11 Survivor Garland Williams, Ph.D, USA COL (ret)
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Garland Williams

Workplace MVP:  9/11 Survivor Garland Williams, Ph.D., USA COL (ret)

Then a Colonel in the United States Army, Garland Williams was working in the Pentagon on September 11, 2001, when American Airlines Flight 77 was hijacked by al-Qaeda terrorists and crashed into the west side of the building. In this compelling interview with host Jamie Gassmann, he discussed his experiences that day and afterward, the effect on his family, his advice for other leaders guiding employees through traumatic events, and much more. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Garland Williams, Ph.D., USA COL (ret), District Sales Coordinator, Aflac

Garland Williams, Ph.D, USA COL (ret)

Colonel (ret) Garland H. Williams, Ph.D., a native of Atlanta, GA, graduated from Auburn University as a Pre-Law/Journalism major and was commissioned a Second Lieutenant in the US Army Corps of Engineers.  As a company grade officer, Garland served in a variety of command and staff assignments both at Fort Stewart, Georgia, and in Bad Kissingen, Germany. He attended the Duke University Graduate School, attaining his Master of Arts and Doctorate of Philosophy degrees in Political Science.

As a field grade officer, his assignments included duty as an Assistant Professor in the Social Sciences Department at the United States Military Academy and staff officer positions in the 24th Infantry Division in the United States, and Allied Forces Southern Europe in Naples, Italy.  He commanded the 16th Armored Engineer Battalion in Giessen, Germany, and then served as the Military Advisor for the Assistant Secretary of the Army (Civil Works) in the Pentagon.  Following his Pentagon assignment, Garland completed a US Army War College fellowship at the United States Institute of Peace in Washington DC.

Garland’s Colonel-level commands included Garrison Commander of US Army Garrison – Japan, followed by Commandant of the Army Management Staff College until his retirement in 2009.  His operational deployments included Kuwait, Egypt, Bosnia, Kosovo, and Albania.

Transitioning from the Army, Garland worked at the University of Phoenix from 2010 until 2017, first as the Associate Regional Vice President for the Military Division and then as the Dean of Operations for the Colleges of Humanities and Social Sciences.  His last position at the university was the Dean of Academics for the College of Criminal Justice & Security simultaneously serving as the Vice President for Military Relations.  He was inducted into the International Adult and Continuing Education Hall of Fame in 2015, inducted into the Chamblee High School Hall of Fame in 2018, and has published two books – Engineering Peace and Perspectives On Leadership.  He moved back home to the Atlanta area in 2017 and now works as a District Sales Coordinator with AFLAC.

Garland has been married for 40 years to Kathy Perkins Williams of Dothan, Alabama, and has two married daughters, Rebecca, a 911 Dispatcher for the Sacramento, CA, SWAT team, and Leah, a Marriage and Family Therapist in Queens, NY.

LinkedIn

Aflac

Aflac is a Fortune 500 company, providing financial protection to more than 50 million people worldwide. When a policyholder or insured gets sick or hurt, Aflac pays cash benefits promptly, for eligible claims, directly to the insured (unless assigned otherwise). For more than six decades, Aflac voluntary insurance policies have given policyholders the opportunity to focus on recovery, not financial stress.

Company website

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:07] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:30] Hi, everyone. Your host, Jamie Gassmann, here. And welcome to this episode of Workplace MVP. 9/11 is a day in our history that we will never forget, especially for those who were survivors or who had loved ones lost during the events of that day.

Jamie Gassmann: [00:00:47] Our guest today is one of those survivors. On the morning of 9/11, following the attacks on the Twin Towers in New York, the Pentagon was attacked when hijacked American Airlines Flight 77 was deliberately flown into the west side of the building by Al Qaeda terrorists. With us today to share his personal experience from being inside the Pentagon at the time of that attack is Workplace MVP, Army Colonel (Ret.) Garland Williams. Welcome to the show, Col. Williams.

Garland Williams: [00:01:15] Thanks, Jamie. I appreciate you all having me on.

Jamie Gassmann: [00:01:18] So, let’s start out with walking us through your Military career journey and give us a little bit kind of background of where you’re at today with your career.

Garland Williams: [00:01:28] Oh, sure. Yeah. I was fortunate to be able to spend 28 years in the Army. I retired in 2009 as a colonel. I was an engineer officer. And I playfully say that I blew stuff up for a living for 20 years, and did some institutional stuff at the end. But I retired in 2009 and then I went to work on my second career. I was a Dean and Associate Regional Vice President for University of Phoenix. My job there was to help military veterans and active duty achieve their higher education goals, you know, go back to college.

Garland Williams: [00:01:57] And then, now I work for Aflac. I’m a District Sales Coordinator for Aflac. And I call it my third helping career where we can help individuals if they have a medical emergency and they don’t have a financial emergency at the same time.

Jamie Gassmann: [00:02:08] Perfect. So, while you were working at the Pentagon, can you share with us a little bit about what was your role while you were stationed there? And, you know, give us kind of a sense about how long you were stationed there before the attacks occurred?

Garland Williams: [00:02:22] Sure. Yeah. So, I had been in the Pentagon about three-and-a-half months. I had just spent five years in Europe between Italy and Germany. I had just come out of Italian Command, and my boss had nominated me to be one of the aides to one of the assistant secretaries of the Army. So, my job title was actually Military Assistant to the Assistant Secretary of the Army for Civil Works. So, if you do a quick count, that’s a 12 word job title requiring a really big business card.

Garland Williams: [00:02:47] But, basically, I was the Military Aide to the Civilian Head of the Corps of Engineers. And so, I’ve been in the Pentagon about three-and-a-half months still trying to figure out what all that was and trying to figure out the building as well.

Jamie Gassmann: [00:02:58] Yeah. So, speaking of the building, you know, we see that building on T.V. They show it sometimes in shows and even on the news. Can you walk us through how that building is structured and what the office structure looks like? Give us a sense of how you were positioned within it.

Garland Williams: [00:03:16] Sure. Yeah. It’s a crazy building. It’s the largest office building in the world. It was built in 16 months during World War II. And, in fact, at about the 11th month mark of that, the General Marshall decides he wanted a third floor, so they added a third floor in the middle of construction. So, it has three floors above ground and a classified number of floors below ground. It has 17 miles of quarters and 23,000 of your closest friends work there.

Garland Williams: [00:03:42] So, it’s got five rings. The center ring is the A ring and goes out to the E ring. I was in the E ring, because I was, again, the aide to one of the assistant secretaries. And the army has five assistant secretaries, so it’s a pretty big deal, four star equivalent presidential appointee. And the great thing about being on the E ring is we had windows. You know, none of the other rings really had windows, so we actually could see the Sun occasionally. But it’s a big building.

Jamie Gassmann: [00:04:08] Yeah. So, in looking at, like, the day of the attacks, you know, you were working in the offices during that timeframe and the attacks started in New York. So, what was going through your mind or when did you first hear about those attacks happening while you were working?

Garland Williams: [00:04:28] Sure. Yeah. Well, my day started, I mean, it was a gorgeous day. It was a perfect fall day in D.C. I mean, it was one of those days when you have the first hint of fall. There was not a cloud in the sky. I’ve done my normal physical training in the morning. I went running my three-and-a-half, four miles, or whatever it was. I drove into the Pentagon.

Garland Williams: [00:04:45] And I was actually getting a travel voucher ready to take to the Army Budget Office. My boss and I had gone to Chicago the week prior to look at some core projects. And after every trip, you have to go into your settlement so you can get your travel documents. That’s what I was working on.

Garland Williams: [00:05:00] And my office number was 2Echo545. And the reason that’s important, the way you translate that, the two means I was on the second floor; echo means I was on the E ring; and 545 meant that my office was between the fifth and sixth quarters. There was ten quarters, those are like the spokes to the Pentagon. And I finished up the travel paperwork and I was going to take it to the Army Budget Office. But it was about two minutes to 9:00, and we had our normal weekly staff meeting at 9:00. So, I just kind of packed that up on my desk and said I’ll do it after the staff meeting. And I went to the staff meeting.

Garland Williams: [00:05:34] About three minutes into the staff meeting – our office is made up of 18 people, it had three Military and 15 civilians. And one of the civilians, Bruce, had a BlackBerry. You say, “BlackBerry, that’s old equipment.” Well, back then, it had just come out. I mean, I still had the old Gibbs NCIS flip phone – Bruce had a BlackBerry, and he got the first notice that a plane had hit one of the towers. And we didn’t know how bad it was.

Garland Williams: [00:06:00] And I actually told my boss, I said, “You know, you have a speech on Friday at the Millennium Hotel -” which is one of the seven hotels that rang the trade towers “- do you want me to change your reservations?” He said, “No. You know, they’ll have it all cleaned up by then. We’re good.” We’re thinking a Cessna like everybody else did. In about 20 minutes later, Bruce got the second notification that the second plane had hit the towers. And we quickly realized something’s going on. And then, that’s about when the Pentagon got hit.

Jamie Gassmann: [00:06:32] Almost immediately after you heard about the second tower, roughly.

Garland Williams: [00:06:36] It was. Yeah. I want to say that notification came in about 9:34-ish and the Pentagon got hit at 9:37.

Jamie Gassmann: [00:06:44] So, you really didn’t have time to process what was happening in New York before you, yourself, were under attack.

Garland Williams: [00:06:50] Right. Yeah. Our office was responsible for – we headed up the Corps of Engineers. So, we did water policy, we also did tribal policy, and we also oversaw Arlington Cemetery. So, the idea of terrorism and everything really didn’t sink in well. But we found out later that was going to really be a big part of our job just because of the oversight of things like locks and dams, things like ports, things like river flow, things that we never really had thought about needed to be hardened for terrorism. But, yeah, in those three minutes, it didn’t hit. It didn’t affect us.

Jamie Gassmann: [00:07:25] And when the plane hit, did you know it was a plane that was hitting the Pentagon?

Garland Williams: [00:07:29] No. Again, I was an engineer in the Army, and so I did a lot of explosives. I could do C-4, TNT, Bangalore torpedoes, mines. I could also do liquid explosives. And we also trained on if we didn’t have real explosives expedient, so I can go to Home Depot and grab some stuff if I need to. I’m not going to, but I can do that.

Garland Williams: [00:07:49] And so, when the plane hit, it felt like a bomb. A big bomb, but it didn’t feel like a plane. So, if something happens like that, you’re going to get up and go see what’s what. And I was the closest person to the door, so I got up and opened the door. I looked down the hallway toward the noise, and all I could see was a rolling cloud. If you ever think about Indiana Jones and Temple of Doom, and he’s running away from that big rock, replace that rock with a big rolling dust cloud and replace Indiana Jones with our admin staff running away from this cloud. And that’s what you saw.

Garland Williams: [00:08:25] And Military mind kicks in, if this is a bomb and if it’s terrorism, where can we be safe, at least temporarily, until we figure out what’s going on? We owned our conference room. It was always locked unless we were in there. So, I grabbed the admin staff and said, “Come on in. Let’s kind of figure out where we go from here.”

Jamie Gassmann: [00:08:44] Yeah. So, walk us through what happened next. Can you give us kind of the timeline of how you were able to get to safety out of the building as well as bring some of your staff with you out of the building.

Garland Williams: [00:08:57] So, again, I’ve been there about three-and-a-half months, and in the time that I had been there, we had never practiced a fire alarm. And I don’t know how long they had not done that before I arrived, but they’d been a while. And we got the alarm to evacuate the building. And as we opened up the door to go to the hallway, the first time I opened it up, it was clear, except for that cloud to my left. Now, that cloud had already gone past, so you see kind of this rolling cloud of dust. The lights didn’t go out yet, but all you can really see were, like, the exit signs.

Garland Williams: [00:09:29] And at that time, they did not have lights that would kind of lead you to the exit. That was a change they made to the Pentagon after this, so we could follow lights on the floor because that’s where you would see if you want to get low for smoke and things like that.

Garland Williams: [00:09:43] The sounds, you heard the alarm, you heard a lot of shuffling of feet. But what I thought was really interesting, there wasn’t panic. I mean, people were walking with a purpose, but they were walking with a purpose. They weren’t running. They weren’t knocking people down. I was pretty proud of the Pentagon for that, actually. You know, the Pentagon is made up of a mixture of civilians and Military. Military, you kind of sort of expect that because it’s hammered into us. Civilians kind of adopted that mindset and just, “We got to go this way. Everybody’s got to go this way. Let’s all go that way together.”

Garland Williams: [00:10:15] So, as we were going out, one of our senior civilians, she was an SES2, Senior Executive Service 2, and that’s like a two star equivalent military terms. She said, “Let’s go to the center courtyard. And I’m thinking to myself, “Okay. Ma’am, you might be expert on water policy, but you are not an expert on military. So, no, we’re not going to do that.” I’m thinking if we go to that center courtyard and it really is a terrorist attack, we’re putting ourselves in a vulnerable position with snipers on top. You’re in a cage.

Garland Williams: [00:10:45] Now, a sideline on that, the center courtyard for the Pentagon, when the Soviet Union was a Soviet Union, that center courtyard was on their nuclear target list. And the reason it was on the nuclear target list is because they kind of saw that a lot of people gathered there in the middle of the afternoon, so it must be a really important place. It’s got a really good café with really good hot dogs, that’s why people were there in the middle of the day. And, in fact, it was renamed the Ground Center Cafe.

Garland Williams: [00:11:13] Anyway, so the SPS said, “Got it. Makes sense. We’re going to go out.” So, we went to the river entrance, which was the closest entrance to us. And, now, I didn’t have my cell phone. I didn’t have my car keys. I didn’t have my hat. In the Pentagon, cell phones just don’t work. It’s too hard of a building. You can’t get connectivity. Keys in a Military uniform, especially in Class B’s or Class A’s, there’s really no good place to carry it and look Military. And the hat, you don’t need a hat in the Pentagon. Even in the center courtyard, it’s a no hat area. So, all that stuff was on my desk. So, I didn’t have a phone.

Garland Williams: [00:11:47] As we were coming out of the building, I did borrow a cell phone from one of our supply clerks to call my wife. And I got a call out, which is amazing because all that stuff crashed pretty soon afterwards. I called her and said, “Hey, there’s been a bomb. I’m okay. I’ll call you when I know more.” And she was oblivious. She had been out walking, again, it was a gorgeous fall morning. Then, she came in and she was chatting with a friend of hers in Australia. Had not turned on the T.V. And she says “A bomb? Are you okay? Whose phone is this? Are you coming home?” She had no idea.

Garland Williams: [00:12:23] As we went outside, nobody in our office got hurt from the blast. But we did have a lady that had an epileptic attack in the middle of this and we had to carry her out of the building. She was okay. We got outside. And, again, we have not practiced this evacuation, so we didn’t really know where our spot was to go, because everybody is designated a spot. But we found a spot. We counted noses to make sure that everybody was there.

Garland Williams: [00:12:48] And, again, my boss was one of the assistant secretaries, so I borrowed a phone. I called into the Army Operation Center – we call it the Tank – just to let them know where my boss was – kind of key. I hung up the phone. And then, we got the call from the MPs, Military Police, for all military to go forward and help out with casualty evac.

Jamie Gassmann: [00:13:08] Wow. And at that point, you still had no idea it was a plane that had hit? You’d still thought it was a bomb. At what point did you identify that it was a plane that had hit and that it had been terrorists that had caused that plane crash?

Garland Williams: [00:13:23] Yeah. So, as we came out of the building, I noticed parts on the ground that were sized like dinner plates. And I was thinking, “Okay. Maybe it wasn’t a bomb.” But there was a helipad just outside our office and I thought maybe a helicopter exploded. Because you can do what’s called a hot refueling of a helicopter. Basically, that means you’re filling up a helicopter while the rotors are still going. If you do it right, it’s perfectly safe. If you do it wrong, helicopters tend to go boom and blow up. And so, I thought maybe that’s what had happened.

Garland Williams: [00:13:50] But as we got called to the MP line, we ran forward, the three of us, there was a colonel, I was a lieutenant colonel at the time, and a sergeant. We ran forward, and as we came around the corner of the building, we saw a bright, bright, bright fire, kind of like what you would see for a welding torch. It was just really bright white. “Okay. That’s weird. Maybe it was a bomb. I don’t know.” When we got to the MP line, they stopped us, and they said, “There’s a fourth airliner in the air. Start running.” That’s the first time I knew it was an airline. And then, all the pieces with the World Trade Center and all that start to kind of come in play. And if there’s a fourth airliner, nobody knew where it was going. So, we started running toward Arlington about that time.

Jamie Gassmann: [00:14:31] Wow. And walk us through, so you’re running towards Arlington, about how far away is Arlington Cemetery from the Pentagon?

Garland Williams: [00:14:41] Yeah. In metro terms, it’s one stop. It’s probably maybe a-half-mile to three-quarters-a-mile. Now, that’s interesting. The lady that said let’s go to the center courtyard, she had had a hip replaced in that year, she ran faster than I did. We got about halfway to Arlington and kind of stopped. Let everybody sort of gather their breath a little bit and figured out what we’re going to do.

Garland Williams: [00:15:05] So, my boss had not been at the Pentagon very long himself. He had a townhouse in Georgetown, and so he said, “Okay. I’m going to walk to my house.” The colonel had his keys and could get to his car on the south parking lot. So, he took three of the staff with him. The rest of us kept on walking toward the Arlington Metro and we got to the metro station.

Garland Williams: [00:15:28] Now, you would think in a national disaster, they would just start piling people on the metro to get them out of the area. Well, nope. Still had to pay. I had a $20 bill to my name, so I had to buy $20 worth of metro tickets. We got on the train. People kind of fanned out because the way the metro works throughout D.C., you have the orange line, you have the green Line, you have the blue line. And so, wherever you had to go, that’s kind of where you could go. And most of those came into the Arlington Station.

Garland Williams: [00:15:56] So, me and another guy, Chip, in my office got on this because he lived near me. They took us out two stops and they made everybody get off. And then, they just started rotating the train back and forth to get people out of the immediate area.

Garland Williams: [00:16:09] So, as we’re waiting for the next train, I said, “I need to call my wife. Tell her what’s going on. Tell her that she needs to pick me up if she could.” And I didn’t have my cell phone, but I had a government travel phone card that we’re supposed to use on official only kind of thing. I was, “Okay. There’s nothing more official than this.” So, I went to the payphone, tried to use it. The call wouldn’t go through because the phone lines were all jammed. And as I hung up, I said something like, “Okay. I’ll try later.” And, like, four people handed me their cell phones. People I had no idea who they were.

Garland Williams: [00:16:42] I got into a call to Cathy, my wife, and I said, “Okay. Chip and I are coming out. Please get us at the Dunn Loring Station,” which is farther out in the orange line. I lived in Annandale, for those that know where that is. And so, that’s what happened. So, we went out to Dunn Loring. Cathy picked us up. We took Chip home first. That was Chip’s birthday, so happy birthday, Chip. And then, we went to our house. And then, we started trying to figure out what’s next.

Jamie Gassmann: [00:17:09] Yeah. And how did you navigate that? Because, obviously, at that point, you really just evacuated the area and got people to safety and got yourself to safety, and now you’re with your family. You know, how did it play out from there? Like, how did you talk with your family? And you’ve mentioned in a previous call that you had children at the time, how did they find out and how did you talk with them?

Garland Williams: [00:17:32] Yes. So, there was, like, two parts of my brain, I guess, kind of going through this. First, the professional piece, you know, “Oh, crud. I’m not at work. How do we kind of keep this going on?” And then, the family piece.

Garland Williams: [00:17:42] So, the work piece, I was actually part of the group that was part of the Pentagon alternate headquarters. So, if something happened to the headquarters, whether it be terrorism or hurricane or something, there was a small group of us that would go to an alternate location to have continuity of operations. Well, we couldn’t get there. Normally, we kind of pile up on a bus or some kind of mass transportation to get out there, but we couldn’t get out there. So, Pentagon really didn’t have a full load operation center going at the time.

Garland Williams: [00:18:13] The second piece was family. And so, I finally got home about 12:30. And I have two daughters. The two daughters at the time they were in school. One, she was almost 12 and sixth grade and one that was almost 16 in tenth grade. So, on Tuesdays in Fairfax County schools, in the elementary schools, they have what’s called teacher in-service day. So, the kids get off a little bit early so teachers can do their training.

Garland Williams: [00:18:37] And so, Leah, my youngest, comes bopping in with a ponytail swinging and saying, “Hey, mom. I got this homework. I got that homework, et cetera, et cetera.” And mom says, “Okay. That’s okay. You can do your homework later. And dad needs to talk to you.” And she went, “Wait a minute, what do you mean I could do my homework later? That’s not normal. And what’s dad doing home?” So, I brought her to the back of the house.

Garland Williams: [00:18:56] Now, they had not told any of the kids at the elementary school, which is a good thing. And so, I kind of walked her through what’s going on or what I knew, because I didn’t know the scope of it. You all probably knew more than I did at that point because you all have been watching T.V. I had not. And I kind of explained what I did. And she said in her 12 year old self, “Okay. Thanks. All right.” And kind of bebopping and went did her homework.

Garland Williams: [00:19:18] My other daughter was in tenth grade in public school in Fairfax County, and somebody came over the intercom and said, “America’s under attack. If you have a parent that works in the World Trade Center or the Pentagon, come to the counseling office.” And so, Becca, my oldest, ran to the counselor’s office, got a call into mom. And mom said, “I’ve heard from dad. He’s doing fine.” And she said okay. And she came home at the normal time. But if you were to look at the front of her school, all these limousines started coming through the front of the school because there were a lot of embassy kids from other countries. And all the embassy kids were starting to get picked up. So, that’s not normal. She came home.

Garland Williams: [00:19:59] My wife in the middle of this, like I said, she was oblivious to it all. Our house is a cell phone hole, the only place you could talk on your cell phone was at the mailbox. So, if you can picture her in her workout clothes with a cell phone in one hand and a cordless phone on the other trying to call family and all that, she did amazing things.

Garland Williams: [00:20:20] And then, she made a remarkable decision. She said, “I got to go to the grocery store because we don’t know what’s going to happen and I know we’re out of bread.” And the way she says it right now is, you know, you can’t have a natural disaster without bread. So, she went to the grocery store, because the grocery stores did shut down for a couple of days. And then, like the rest of everybody else, we started watching T.V.

Jamie Gassmann: [00:20:43] Yeah. And that’s probably where the full scope of what was going on you were able to actually see and kind of catch up to what everybody else had been watching. How did you feel at that moment?

Garland Williams: [00:21:01] Yeah. Interesting you ask. At that point, I did not know who I knew that were killed or hurt. And that’s one thing that my wife did really well, because I’ve been in the Pentagon three months, there’s 23,000 of your closest friends. Every day when I go down the hallway, I run into somebody else that I didn’t know worked there, that I had been stationed with before. And I come home at night and say, “Hey, guess who I saw today? Guess who I saw today?” And so, she probably had a list of 20 people that she could call them and say, “I heard from Garland. Have you heard from Bob? Have you heard from John? Have you heard from whatever?” Just kind of doing the Army family tree support thing.

Garland Williams: [00:21:41] And so, I didn’t know to be sad yet. I was mad. I was kind of mad. I did not know how close I was yet. We were watching it. And you know what was on T.V., they kept showing the Pentagon and that second plane flying in there. It was just, you know, “What are we getting into?” Now, as a soldier, I knew we were going to war. I just didn’t know with who. So, we watched and watched and watched.

Garland Williams: [00:22:07] The next morning, I thought I was around one of the points in the Pentagon. I thought it hit here and I was around one of the points over here. On the front page of The Washington Post, they had a diagram of the Pentagon and showed where that plane went in. And I finally realized the plane went here and I was 100 yards to the right of it. You kind of get a cold shudder like, “I just dodged something.”

Garland Williams: [00:22:33] Now, you asked me how I feel, Thursday night, my mother-in-law called and she was dancing around it trying to be nice, you know, nice to her son-in-law. And she went to be like a journalist, you know, how do you feel kind of thing. And I said, “Well, you know, some idiot with an airplane just tried to kill me and it kind of pissed me off.” I’m just trying to make light of it. And that became the quote that ended up in the Atlanta Journal the next year when I did a one year anniversary speech. So, it was like, be careful what you say in public because it might come back to haunt you. But I was mad.

Garland Williams: [00:23:04] And my wife and I, we always said at some point it’s going to hit us. At some point, we’ll be cutting onions and start crying or something. And it took about a year. And my wife was doing something and you start crying for no reason. So, I was mad.

Garland Williams: [00:23:23] But then, the operational piece kicked in. We got to go on. The family still got to go on. We’ve got to figure out how we can get back to normal. I mean, for parents, you always want your kids to get back to normal. You want to protect them. Every time we moved, the biggest thing we want to do is to get them settled and get them back to normal. I mean, Jamie, you’re a military kid. You know what that feels like?

Jamie Gassmann: [00:23:45] I do.

Garland Williams: [00:23:46] And normalcy, because we uproot our kids every two or three years, the faster we can get to normalcy, the better off they can be. And this is no different. But what was really weird is, when you go outside, it was silent. There were no airplanes in the air. And in the D.C. area, you always hear airplanes. I live in the Atlanta area, you always hear airplanes. The traffic was down because a lot of businesses were closed. You know, Wall Street was still trying to figure out what they were going to do.

Garland Williams: [00:24:14] And I just remember, you still got a workout, you still got to be in shape, and I went to ride my bike. And I was in a forest and just stopped. I could hear birds, but that’s about it. It was weird. Very, very weird. And then, we did find a place to go to work. We kind of piled in on top of the Corps of Engineers. And on that following Monday, I had to go on another business trip. We had to fly out to San Francisco. And as we got on the plane, the pilot came over and said, “I don’t know if anything’s going to happen, but if it does, we’ll take care of it. Let’s go.” “Okay. Let’s go.”

Jamie Gassmann: [00:24:47] Wow. And we’re going to talk a little bit about your recovery and things that you did as a family and for yourself in just a moment. But we just have a quick word from our show sponsor. Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a global leader in workplace behavior health, crisis, and violence solutions. And would like to extend their gratitude to the 9/11 first responders, to Col. Garland Williams for his service to our country, and to all the service men and women who are currently serving, have served, and who gave the ultimate sacrifice for our country. To learn more about R3 Continuum, please r3c.com.

Jamie Gassmann: [00:25:26] So, you mentioned you had to get on another business trip, like, that following Monday. I’m sure that had to be really hard. But you also mentioned in previous conversation the days following 9/11, you began your recovery. And I know you talked about that effort to get back to normalcy. And I definitely know how that feels. I think I actually attribute that to my resiliency as an adult so there’s definitely some benefits to that.

Jamie Gassmann: [00:25:52] But talk to me through what did that recovery process look like for you. Because, obviously, you’ve shared kind of that journey that you went through going through it and then identifying kind of comrades and coworkers that you lost on that day. How did you work through that process for yourself?

Garland Williams: [00:26:14] Sure. Yeah. So, one thing I didn’t say is, that very first decision I made about not going to the Army Budget Office was probably the one that saved my life. If I had gone to the Army Budget Office, I would have been talking to a lady named Judy Rolet. Judy was one of the victims, because the Army Budget Office was the point of impact. And so, if I had been talking to her, I wouldn’t not be talking to you today. So, you asked me about survivor’s guilt or whatever, yeah, that’s a big one.

Garland Williams: [00:26:42] But to recover, a couple of pieces to recovery. Obviously, there’s the mental and physical individual recovery, which I’ll talk about in a second. But there’s also a recovery of the office functions in the office, because we just have been attacked and the headquarters of our response is going to be in the Pentagon. How do we get that back up?

Garland Williams: [00:27:04] There are three offices that got hit, the Army Budget Office, the Army G1 or Personnel Office, but also the Army Computer Center. And you don’t realize how much you rely on your computer files. We were literally in the dark. All my contacts, all that stuff, went away with that. Now, whoever recovered that stuff, they were able to recover 87 percent of the information that was in that computer center. So, it was amazing if they could pull that back together.

Garland Williams: [00:27:33] As far as the office, we relocated with the Corps of Engineers for about eight weeks. We did go back in our office about four weeks to see what we could recover. We got in the hazmat suits and everything. They said not to recover anything that was cloth or paper, and I violated that and I’ll tell them why in a minute. But we had to go through and see what was messed up. So, again, fire didn’t go through, but water did. I mean, it was an incredible amount of water damage.

Garland Williams: [00:28:00] Because we had a new assistant secretary, as they come in, they get to choose new furniture because their big deals are presidential appointees. All that furniture had whipped up water, all this kind of a nice, cheery wood furniture. So, we’re picking up furniture and throwing it out the second window.

Garland Williams: [00:28:15] I went to my office and I hit the keyboard on my computer and water would just shoot up. I did take a uniform, at that time it was called Army Class A Greens. It was a little more green than normal from the mold. I did take a flag that had flown over Congress that was in one of my drawers, I thought that’s kind of important. And I did grab my military personnel file, which is just soggy. And I didn’t know if I could recover it, so I took it and, eventually, just kind of laid out all those pages in my garage to dry out.

Garland Williams: [00:28:44] So, we had to figure out it was a long term. And about eight weeks later, the kind of key people in the office, my boss and myself and two others, came back in the Pentagon. Because you need to be close to the chief of staff. You need to be close to the army secretary. And then, everybody else came in about four weeks later.

Garland Williams: [00:29:02] The Pentagon was undergoing a renovation. Again, it had been built in 16 months, but is going through a ten year renovation called PENREN, Pentagon Renovation. And that wedge that was hit was the very first wedge that had been renovated. They hadn’t been occupied, like, 30 days before. And a little bit of precedence, but as part of that renovation, they wanted to see how they could harden the Pentagon to catch an airplane.

Garland Williams: [00:29:32] So, I mean, the terrorists weren’t all that smart. They could have picked nine other wedges, but they pick the one that they probably would have the hardest time to penetrate. So, the plane, it did go to the E ring, it did go to the D ring, and partially through the C. That hardening actually saved the life of a friend of mine, which I’ll talk about.

Garland Williams: [00:29:51] And then, we had to figure out, we have the Corps of Engineers, 37,000 primarily civilians stationed across the world, how do we get them involved in making sure that we won’t have another attack? So, we were going to places like the locks and dams on the Mississippi River, the dams out in Oregon, going to the Port of Long Beach, you know, because there’s hundred thousands of tons of stuff that come through every single day. We’re trying to figure out how do we harden our country but still maintain the openness that we enjoyed? And it’s not an easy problem to solve.

Garland Williams: [00:30:27] We were also trying to figure out how do we honor the victims? Because part of our job is we oversaw Arlington Cemetery. And so, my boss had changed in the middle of this. My new boss was a political appointee, former congressman, but he also owns some funeral homes before he went into Congress. And so, he and the head of Arlington got along really well. And the challenge was trying to figure out how we honor the victims with their remains in Arlington without being able to separate out the terrorists remains. There’s just no way to do it. And I think they came up with a pretty good way to do it. It’s a five sided monument in Arlington. And then, of course, we came up with the Pentagon memorial that truly honored the victims.

Garland Williams: [00:31:15] And then, there was the recovery of myself. We did go through one group counseling, it was an Army colonel doctor. And she came and did, basically, a group session with us and talked about our feelings. You know, Army officers don’t talk about their feelings, but they want us to do that. And we had the option to continue. I didn’t do that. And in retrospect, I probably should have. But I just didn’t do it. I just didn’t think I needed it. My life was going so fast trying to keep up with my boss and my family.

Garland Williams: [00:31:50] And we were just kind of coming out of the stigma of behavioral health. You know, it used to be that if you went to behavioral health on your own, you were admitting weakness and you didn’t want to admit weakness, especially as an officer or a non-commissioned officer. We were starting to come out of that. But in the last 20 years, we’ve come way out of that. Where, as people are redeploying from a combat zone, they go through questionnaires to see if they should probably get some help. And getting help is not a sign of weakness. It’s actually a sign of strength. So, I probably should have done that.

Garland Williams: [00:32:23] My family, they bounced back pretty well. But my kids, I think they know they almost lost their dad. And for me, it made me want to go and make sure every day counted. So, before, I was a normal Army officer where I’d planned out six months and I was living not for the moment, but down the road. Now, you got to wake up and see what can I do today that counts?

Jamie Gassmann: [00:32:50] Yeah. And that led to some of your career changes later in life, too, as well.

Garland Williams: [00:32:56] It did. It did. Yes. So, I was 20 years in the Army at that point. I was never going to make the Army as a career. That wasn’t my plan. I was going to do my five years to pay back my scholarship, get out, and make a million bucks. And I found out I like blowing stuff up and I found out I liked who I was doing it with. And so, my wife and I decided we would do a stateside assignment. For our first assignment, we do an overseas assignment, Germany, do company command, and then we make a decision.

Garland Williams: [00:33:23] And in the middle of the company command, I got the bright idea to apply to teach at West Point after I got turned down by the Army to go get a master’s degree in something else. And lo and behold, they accepted me and they sent me to a really good school. They sent me to Duke for a master’s degree. I was able to finish up my PhD there. But when I got my orders, it said for every one day in class, I owe the Army three more days. And so, that would take me up to, like, 13-1/2 years. I said, “Okay. It would be dumb to get out then.” I can do another six-and-a-half to go to retirement. And then, it kept snowballing and snowballing, and I ended up with 28. So, I missed my goal by 23 years.

Garland Williams: [00:34:00] And when I came out of the Army, I couldn’t stay for two more years. I had commanded twice as a colonel. I knew I wasn’t going to get promoted to brigadier general because I didn’t command a brigade in combat. My choices, I was either going to be sent downrange into Afghanistan or Iraq, which was fine. I don’t have a problem with that. Or I was going to get buried in the Pentagon for my last couple of years.

Garland Williams: [00:34:20] And my mom was sick at the time. I did not know how much longer she had. So, I opted to go ahead and leave a perfectly good paying job in 2009, which, if you look at the economics, was probably not the most smart thing. And then, I transitioned to the University of Phoenix to run the Military Division, so it wasn’t much of a change for me. And then, now, for four years, I’ve been working in Aflac, again, trying to help people if they have a medical emergency and not have a financial emergency at the same time.

Jamie Gassmann: [00:34:51] Fantastic. So, now, looking at, obviously, yourself and your family, what, from your perspective, are some of the long term effects that you’ve had over this last 20 years?

Garland Williams: [00:35:06] For me, as I said, it made me think about making an impact, being present in the family. Because, you know, a couple of times during my major and lieutenant colonel years, my wife really needed a cardboard cut out to prove that she was married – life in the Military. Make sure I was present with my kids, you know, to attend everything I could. And I did a pretty good job with them. I mean, I was still traveling a lot, but one thing that if my kids ever call, I take the call.

Garland Williams: [00:35:37] And that one came kind of funny. I was out at Fort Lewis in my last job in the Army. I was doing a presentation in front of about 4,000 people. I was talking about the Civilian Education System. And my phone rang, I forgot to silence it. And I looked at it, it’s my daughter. And they say, “Oh. Go ahead and answer it.” So, I answer it, it’s Leah. I said, “Okay. Leah, you’re on speaker in front of 4,000 people. Can I help you?” And she’s, “I’m okay, dad. You can call back later.” But the idea is I always take the call. And they know that any time I’ll take it.

Garland Williams: [00:36:13] My kids, I think at a very young age realized how resilient they can be and how precious life is. And my youngest, actually, partly because of this experience, partly because of another experience in high school, she is a marriage and family therapist. And so, she talks to people through this. My daughter-in-law is a behavioral analyst. She has her Ph.D. in psychology. She works with kids with autism and works through problems. And then, my oldest daughter is a 9/11 dispatcher, first responder. She works with the Sacramento County SWAT Team. So, I’m pretty proud of it, they all picked jobs at service.

Jamie Gassmann: [00:36:54] And so, as a leader and an employee – because, obviously, in your role within the Military, you would have been seen as an officer, so a leader of that group and an employee also – having gone through the events that you did that day, if you were going to be speaking to other leaders about how they can focus on the support of their employees, both in the immediate aftermath of that event but then also in years following, what would be some things that you would want them to take into consideration and do for their people?

Garland Williams: [00:37:30] Well, I mean, you say I was a leader in the Pentagon. I was a lieutenant colonel, and in the Pentagon that doesn’t really mean a lot. I mean, because, you got four, three, two and one stars. I’m pouring coffee for those guys. But I was an officer. And I don’t care what rank you are, civilian or military, you lead by example. You know, the lowest private can be the leader if he’s doing the right things.

Garland Williams: [00:37:54] And so, if I was to go through this again – I don’t know if force is the right word – I would probably highly encourage everybody to talk this out. Because things don’t get better with age. Bad news doesn’t get better with age. And, also, bottled up feelings don’t get better with age. It’s tough conversations. It’s still tough conversation, very emotional event, lost friends, have friends who got hurt.

Garland Williams: [00:38:24] Now, probably long term, I would tell people to make sure their priorities are in the right order. People always say, when somebody is on their last dying day, they probably don’t say, “I really wish I worked more.” That’s probably not the last wish. They’d probably say, “I probably wish I’d spent more time with my kids. I probably wish I had done this hobby a little bit more.” And you realize you don’t necessarily live to work. A lot of us do. That’s our identity. But, really, you need to work to live. And, also, live in the moment.

Garland Williams: [00:39:00] I mean, as an Army officer, we have a tendency to plan. I like to know what’s going to happen six months out. And have a plan that at least we can change a little bit as we meet the enemy. A plan never survives contact with the enemy, whatever that enemy is. But at least you have a way to go. But you can also overlook the great things that happened today. And that’s the one thing that I continue to struggle with, but I still try to enjoy what I’m doing today. It might be the last day. You never know.

Jamie Gassmann: [00:39:27] That’s such great advice. So, if any of our listeners listening want to get a hold of you, how can they do that?

Garland Williams: [00:39:34] They can call me or they can email me. I’ll give my phone number out, it’s 480-307-1929. And, yes, that’s a Phoenix Area phone number. But that was my first cell phone after the Army. But I live in the Atlanta area, so don’t worry, it’s not a telemarketer. Or you can send me an email, garlandwilliams@ymail.com. A lot of people dance around and say, “Are you willing to talk about 9/11?” Of course, I’m willing to talk about 9/11. I don’t do a lot of Facebook posts, but I always do one on 9/11. Because a lot of people have never met somebody that has been there and just make yourself available to talk through it.

Jamie Gassmann: [00:40:16] Yeah. Well, you’re certainly the first person that I’ve met firsthand that has been through it. And I thank you for letting us celebrate you, for letting you tell your story with our listeners and about the events of that day. And I really appreciate you being on the show. It truly was an honor for me to be able to interview you and a privilege, and I really thank you for that.

Garland Williams: [00:40:42] Well, I appreciate that. I don’t ask people to think about 9/11 every day. There’s a lot of other things that are on our mind. I do think about it in some way. Like I said, I want to make sure that every day counts. But I do ask people to think about it at least once a year on 9/11, on Patriot’s Day. And think about the people that were lost. Think about the people that are injured. But more importantly, think about the families, because the families really bore the brunt of this. And I know 2,977 victims of that day would appreciate it if you thought about the families.

Jamie Gassmann: [00:41:11] Yeah. Absolutely. So, just closing out the show here today, I want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And to our listeners, thank you for tuning in for this special edition and episode featuring Col. Williams.

Jamie Gassmann: [00:41:30] If you’ve not already done so, make sure to subscribe to get our most recent episodes and our other resources. And you can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. Thank you all for joining us and have a great rest of your day.

 

Tagged With: 9/11, Aflac, Col. Garland WIlliams, Jamie Gassmann, Pentagon, R3 Continuum, September 11th, terrorist attack, Workplace MVP

Workplace MVP: Jeff Gorter, R3 Continuum

September 9, 2021 by John Ray

Jeff Gorter
Minneapolis St. Paul Studio
Workplace MVP: Jeff Gorter, R3 Continuum
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Jeff Gorter

Workplace MVP:  Jeff Gorter, R3 Continuum

Critical incident response veteran Jeff Gorter contends that business and human responses to crisis events are not separate but interwoven. On the twentieth anniversary of the September 11th terrorist attacks, Jeff and host Jamie Gassman discussed the parallels of that event and the COVID-19 pandemic, and the importance of acknowledging 9/11 for your employees.  Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Jeff Gorter, Vice President of Crisis Response Services, R3 Continuum

Jeff Gorter, Vice President of Crisis Response Services, R3 Continuum

Jeff Gorter, MSW, LCSW, is VP of Clinical Crisis Response at R3 Continuum. Mr. Gorter brings over 30 years of clinical experience including consultation and extensive on-site critical incident response to businesses and communities. He has responded directly to the Sept. 11 terrorist attacks, Hurricane Katrina, the Virginia Tech shootings, the Deepwater Horizon Oil spill, the 2011 earthquake/tsunami in Japan, the Newtown Tragedy, the Orlando Pulse Nightclub Shooting, the Las Vegas Shooting, and the breaching of the US Capitol on 1/6/21. He has conducted trainings and presented at the Employee Assistance Professionals Association Annual Conference, the American Psychological Association Annual Conference, the World Conference on Disaster Management, the International Society for Traumatic Stress Studies Annual Meeting, and at other state, national and international venues on a variety of topics.

LinkedIn

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

TRANSCRIPT

Intro: [00:00:03] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:24] Hi, everyone. Your host, Jamie Gassmann, here. And welcome to this episode of Workplace MVP. This year marks the 20th anniversary for the 9/11 terrorist attacks. We are also halfway through the second year of the COVID-19 pandemic. Some are calling these two tragic bookends to the last two decades. Interestingly, though, while these two events are different in nature, the impact they made on businesses and employees are very similar.

Jamie Gassmann: [00:00:53] Is this a coincidence? Or is there something to be learned about the impact disruption can have on an organization and its people? What should an employer be focused on when an event like 9/11 or COVID-19 happens? Are there solutions or support options that can be leveraged to help them successfully navigate the troubled aftermath of the events?

Jamie Gassmann: [00:01:15] With us today to share his expertise and firsthand knowledge from responding to the psychological first aid needs of employers for both 9/11 and COVID-19, among other major events across our history, is Workplace MVP Jeff Gorter, Vice President of Crisis Response Services for our show sponsor, R3 Continuum. Welcome to the show, Jeff.

Jeff Gorter: [00:01:37] Thank you, Jamie. I appreciate the opportunity.

Jamie Gassmann: [00:01:40] So, we’re glad to have you here and really interested in hearing a little bit about yourself and your career journey that’s led you to R3 Continuum and to where you’re at today.

Jeff Gorter: [00:01:53] No. Thanks. And just by way of background, I am a clinical social worker, master’s level social worker. And so, I come from a clinical background and have been in the field providing services either in private practice or in a public setting for 35 years. But the last 20 years of that have been specifically focused on providing disaster response.

Jamie Gassmann: [00:02:20] And so, can you share with our audience the disaster response work that you did post-9/11? And how does that compare to the work that you’re doing today in response to the COVID-19 pandemic?

Jeff Gorter: [00:02:33] And if you caught the 20 year reference, I really look at 9/11 as sort of that was certainly my first experience in responding to a large scale event. Part of the backstory of that is that the former president of Crisis Care Network, which is now known as R3 Continuum, Bob VandePol and I were in private practice together. And he had left the practice I’d say six months before 9/11.

Jeff Gorter: [00:03:03] And when the attacks occurred on that day, I called Bob and I said, “Bob, from what I understand, based on the new position that you’re in, I guess your company is going to be involved in this. I just want to let you know I am trained in this, if there’s anything I can do to help.” To which he said, “Can you be on a plane in four hours?” And I was in New York City that evening able to provide and to begin providing response.

Jamie Gassmann: [00:03:34] And how does that compare to some of the response works? I know you’ve done some response work with the COVID-19 pandemic, a lot of that’s been done virtually. But are some of the sessions or some of the work that you’re doing with that, can you tell us a little bit about, you know, how they work and kind of what your role is that you play within that?

Jeff Gorter: [00:03:56] It’s an excellent question. Because I’ve really been wrestling with the fact that, you know, this being the 20th anniversary of 9/11, that was very much in the forefront of my mind, and yet COVID has such a dominating factor. And, as you said in your intro, it’s kind of no surprise that these two things are, you know, juxtaposed here at this moment.

Jeff Gorter: [00:04:19] So, specifically, when I went to New York City, I was deployed to assist businesses as employees were returning to work for the first time following the attacks. And that’s a key element in that, you know, businesses played a major role in helping employees feel like they were getting back to some sense of normalcy or something that they could control. And so, many of the things that they talked about were more tangible, if you will, in the sense that they talked about things like the smells, things like the grittiness of the dust that was everywhere, how a siren going off for a police or fire would create a startle response the first time. And many of us can remember that the first time we saw a plane flying again after all flights had been grounded.

Jeff Gorter: [00:05:19] And so, for many of them these were much more visceral kind of descriptions of what they were going through. And, yet, for many of them, their stories were also about how resilience, how going back to work was not just getting back to work, but was in for many of them, a patriotic act. A small but very tangible stand against the darkness, if you will. And their getting back to work meant this is something I can do in this national crisis.

Jeff Gorter: [00:05:52] Now, in juxtaposing it to COVID-19 that the swift recovery of business operations is and has been continues to be a central component to our nation’s recovery. But it’s different because 9/11 was confined to a day and we didn’t know that at the time. But it’s confined to 9/11. It was a specific point in our calendar that we can look back. And it was a moment of sharp human initiated attack.

Jeff Gorter: [00:06:24] Now, COVID has a different perspective in that it is a prolonged, ongoing, unfolding, still not done crisis, driven primarily by biology. And so, in that sense, you know, the fear and the emotions elicited are, in many ways, just as powerful. Whereas, you could point to it, you could feel it between your fingers in New York City what the attack was like. Here, it’s kind of a vague, shadowy fear creeping outside your door. It’s everywhere, and yet I can’t point to it. And so, the fear is the common factor, but it’s also different kind of fear. And so, I think that’s important to recognize.

Jamie Gassmann: [00:07:16] Absolutely. And, obviously, from a business perspective, there’s some similarities in some of the thinking. And so, looking at your perspective of business leaders – and I know we’ve talked about this and I know you’ve got an opinion and kind of some thoughts – around that balancing act between human and business and how employers need to be looking at that following a disruption in the workplace, can you share your perspective on that with us?

Jeff Gorter: [00:07:42] Yeah. Well, I begin with the assumption that many business makers or business leaders have that the human response and the business aspects are two different things. And I contend that they are not. That they are, in fact, inextricably woven. And that, typically, when a large scale disaster hits, business leaders will go to their business continuity plan. They’ll pull that three ring binder off the shelf or they’ll go to their files and they’ll look at that plan, as they should. And they’ll review that crisis plan, the policies, procedures, what the strategies were to contain the crisis and mitigate the impact. That’s a sound thinking.

Jeff Gorter: [00:08:25] The trouble is, most of those plans focused on issues like I.T. security, facilities management, supply chain integrity, things that undoubtedly are important elements in a business recovery. But these plans often forget the most essential aspect, the human element. It doesn’t matter how secure your firewalls are or how quickly you get the power restored and the computers working again, if the people aren’t reassured and ready to go back to work. So, taking care of your people is taking care of your business. And I know I think it’s a mistake when a business owner says, “Well, I’m going to do one over the other.” They have to be done simultaneously.

Jamie Gassmann: [00:09:10] And, you know, so focusing on that people side of it, when a major incident occurs such as 9/11, or when you’ve got a pandemic like COVID-19, or other types of disruptions that impact a workplace, typically, if you were going to provide recommendation, what’s that first thing that an employer should be focusing on when it comes to their people?

Jeff Gorter: [00:09:33] So, I look at it as two parts. The first part, first and foremost always is safety. I need to ensure the safety of the employees. And that means physical safety and emotional safety. I have to prepare or provide for both aspects of that. So, I need to make sure when a large-scale event happens, have all the appropriate authorities been called? Have the right people been notified? Is the site secure? Are all the employees accounted for? Have immediate steps been taken, even simple steps like providing food, water, or blankets? Have immediate steps been taken for the care and comfort of my team? And has leadership physically directly checked on the team? Have they been visible? Have they gone around? Have they checked on and ensured the safety of everybody, both physically and emotionally? So, safety is first, job one.

Jeff Gorter: [00:10:32] But then, followed up by that, there are three simple things that I would say that the leader needs to do, and that is communicate, communicate, communicate. That one safety is restored, it’s imperative that leadership starts communicating early and often. This establishes them as a credible source of verifiable information, and that is in short supply following a crisis.

Jeff Gorter: [00:11:01] And it’s a common mistake among leaders to say, “Well, you know what? I’ll send a message out.” Or, “I’ll do some communication once I know all the facts. Once I have a complete idea of what’s going on, once I know the whole ball of wax, then I’ll be able to send out a message that encompasses everything.” And then, as one hour goes by and two hours go by and four hours go by, employees in that absence are going to become increasingly anxious. And it’s human nature in the absence of real information to plug in our worst possible fears.

Jeff Gorter: [00:11:40] And so, you know, maybe they’re going to ask themselves, “Maybe leadership was hurt. I thought we would have heard by now. Maybe they’re part of the injured. Maybe they don’t know that this is going on. Maybe they’re unaware of this. Maybe they don’t care.” And you can see that in the absence of real information. By that point, a negative narrative has already begun to take root.

Jeff Gorter: [00:12:04] And it is so hard to play catch up after that and try and establish. Especially in the age of instantaneous communication through social media and other sources like that, it is absolutely essential that a leader is out there early with frequent brief updates sharing what you know, what is verifiable, and share what you don’t know, but promising to confirm it as soon as you can. Which is to say, “I’m going to be open about I don’t know. I don’t, as a leader, have to have all the answers right now.”

Jeff Gorter: [00:12:42] And doing that, sharing what you know, admitting what you don’t but saying I’ll get it as soon as I can, has an incredibly calming and reassuring effect. It will enhance a leader’s standing with their employees and lets them know, “Okay. The leaders have a plan. They know what they’re doing. They are on top of this. I can take a deep breath at this moment.”

Jeff Gorter: [00:13:08] So, again, as an example, saying something like, “Following this event, we can confirm that three employees were injured and have been transported to the hospital,” that’s verifiable. “We don’t know their status at this point, but we will share that info as soon as we get it.” That’s all you need, something as brief as that. So often, again, leaders will, “Well, until we know more, I’m not going to say anything.” Or they’ll make, “I’m sure everybody’s going to be okay.” Are you sure? Can you guarantee that? No? Don’t say it if you can’t.

Jeff Gorter: [00:13:45] Just simply say what you know, admit what you don’t know. But assure them that as soon as we can have verifiable information, we’ll get back to you. It’s amazing how comforting and calming that is for an employee group that is looking to you for leadership in the midst of this.

Jamie Gassmann: [00:14:06] Great. And, you know, as you continue to go through kind of that recovery process after these types of events, when an organization is starting to regain a sense of new normalcy, how, at that point, can business leaders help to support employees and, really, the organization as a whole in that recovery effort?

Jeff Gorter: [00:14:27] Yeah. Kind of building on what I was saying before, that the employee and organizational interplay is inextricably interwoven. The employee recovery depends on organizational recovery and vice versa. Employees are going to look to the workplace for stability, financial stability, as well as just something that I know is there, predictability, structure. They crave a return to something that feels normal, and where they feel in control, and where they know what they’re supposed to do.

Jeff Gorter: [00:15:03] When the crisis happened, I had no idea what I was supposed to do. I’d like to get back to something where I feel I am trained and where I have a sense of influence and agency. Likewise, organizations are only as strong as their employees. And they need engaged, motivated, healthy workers to weather the storm. There’s an old quote from Kipling in which he said, “The strength of the pack is the wolf. And the strength of the wolf is the pack.” Meaning, the interplay between the organization and the individual they support each other.

Jeff Gorter: [00:15:41] And so, business leaders set the tone of positive resilience and an expectation of recovery for everybody. And part of that is ensuring access to the resources that are supportive to their employees, like onsite or virtual behavioral health specialists who are able to provide immediate support, psychological first aid, and encouragement. Being able to offer 24-7 phone or text access, perhaps via their employee assistance program or through other strategic vendors who can provide that. Offering and making sure there is access to print or electronic resources for education, coping, guidance. Things like that are immediate steps that the employer can do to support the employee. And as the employees come back, they support the organization and it is a common effort.

Jamie Gassmann: [00:16:48] And so, for disruptions like with the COVID-19 pandemic where we’re kind of on this ever changing kind of evolution, if you will, for the last year-and-a-half, do some of those same initiatives apply in the context of a disruption that maybe continues to evolve as opposed to a one day event?

Jeff Gorter: [00:17:11] I think you’re absolutely right. And even more so, I think that because what we have come to realize, even though we’re 18 months into this – the words almost stick in my throat in saying that, but that’s where we are right now at this taping – almost every day, it is a changing, fluid, dynamic circumstance. Where we are now and where we were back in February 2020 are vastly different places. And we know so much more and yet we are incredibly aware of how much we don’t know.

Jeff Gorter: [00:17:48] And so, that same central concept that in the absence of real information – I’m going to plug in my fears – just highlights the need for leadership to have a constant, steady, reliable drumbeat of information, even if it’s little bits. Even if my update today is to say no new changes today, that’s worth doing. That is something that reassures them that leadership is on top of it.

Jeff Gorter: [00:18:20] Because, again, that’s one of the things that clearly has typified this prolonged, slow moving disaster is that, you know, almost no two days are the same. And yet there’s still this emotional sense of Groundhog Day of, “What? It’s still here? We’re still talking about this.” And so, yeah, for leadership to not fall into the trap of thinking, “Oh. They don’t want to hear any more updates.” No, keep doing it. It’s essential.

Jamie Gassmann: [00:18:52] Great. And, obviously, for 9/11 this is a milestone anniversary, so looking at milestone anniversaries, you know, some employees may have or may experience kind of a reaction or, like, a triggering effect to that. And just how an employee handles the disruption when it’s happening, it’s all different in terms of the different levels of resilience and how people kind of process trauma. From your experience, you know, what should an employer be looking at so that they can show support and care knowing that with an anniversary like the 20 year anniversary everyone’s going to kind of approach it differently?

Jeff Gorter: [00:19:37] Yeah. No, that’s a great question. I mean, there were some organizations, obviously those in the New York area or Pennsylvania or in D.C. that were directly impacted. But I think it would be a mistake for a business leader to assume that, “Well, I don’t think any of my people were involved. I don’t need to pay attention to that. I don’t need to mention that.” In the 20 years people have moved, people have relocated, people have taken different jobs. People who were children at that point, who may have lost a loved one at that time, have grown up, moved, taken on new jobs. Again, it would be a mistake to think, “Oh, it’s so far back, we don’t really need to worry about it.” This is a significant day.

Jeff Gorter: [00:20:21] And so, for an employer, I think it’s important for them to acknowledge the solemnity of this day, the power of this day itself, and to recognize that employees may have some challenges with it. Not everybody. Not that they have to. But some may. And so, as a leader, getting out ahead of that and simply recognizing and acknowledging that lets them know that you get it, that you understand that this day is different from other days. It has significance, which helps those employees to feel understood and validated, not isolated and alone as if something is broken or wrong with them.

Jeff Gorter: [00:21:02] And so, it’s important, too, one of the ways that an employer can do that is to remind their employee of the wide range of resources that they have. Again, the behavioral health support, either onsite or virtually, as we’ve talked about before, should they choose to use it. So, for them, again, highlighting what their EAP can do or other groups. In most cases, people just want to be able to share their experiences. And anniversaries are times where we talk about it, because that helps us when we talk about it. It helps us feel less alone. It feels connected. We feel like we’re part of something. They may or may not want to talk about it, but it’s important for a leader to create this safe space for people to do that, to be able to talk about it.

Jeff Gorter: [00:21:54] Because I think one of the things that I am sure once we get past COVID, we’re going to do this. But one of the things that happened during 9/11, if we look back on it, all of us constructed a narrative. A story of where we were when it happened. What happened next? How did it impact us? Where are we now? We developed a story. That’s human nature. It’s how we make peace with it. It’s how we wrap our minds around it. This narrative is where we begin to constrain it as a chapter in our lives. An important chapter, a significant chapter, but not the only chapter in our lives. Things happen to be for that. Things have happened since that.

Jeff Gorter: [00:22:39] And so, being able to talk about it in that narrative sense, as if it’s a chapter helps to, again, feel a sense of control. And I begin to view myself, not as a victim, as if it’s still going on today, but more as a survivor or perhaps even a thriver. Here’s how I grew from this. Here’s how I’m different because of that. Here’s where I learned some things that are important.

Jeff Gorter: [00:23:07] So, being at work on the day of an anniversary, I think is beneficial to employees impacted by any major disruptive event because, again, there’s surprising power in the mundane, comfort in the normal. I want to be around something that feels supportive and and constrained. And going about their everyday lives helps a sense of control, helps them get through that day, and it helps them to have a balanced perspective on the significance of the past. The reality of this present. And the hope for the future. We will move to the next chapter as it were.

Jamie Gassmann: [00:23:49] Great. So, if a leader were starting a conversation like that with their employees – you know, because I love that concept of creating kind of this, like, open area. This comforting, you know, feeling that it’s okay to be transparent in how you feel about that – if you were going to provide a conversation starter for how a leader could set that tone and set that stage for that conversation, how would you advise them to speak to kind of get that conversation moving?

Jeff Gorter: [00:24:25] So, I think, you know, a generalized statement to begin with saying, “As we approach this anniversary, we recognize the power it has for us as a nation, for many of us as individuals. We want to acknowledge that and here’s the things we’re going to do.” And maybe that, again, if they are aware of folks who were survivors or who had a closer context, or it is part of our organizational history that our company was impacted by that day, then I think it would be a very wise idea to have onsite or virtual counselors available to be able to provide immediate, tangible, I could point down the hall and I can see that person if I want to go talk to them, I know they’re there. That’s an immediate thing that they can do.

Jeff Gorter: [00:25:14] The other is to remind them of other resources that they may have. Their employee assistance program, 24-7 hotline that is offered. To simply say at the point of the towers collapsing, many organizations I’m aware of will have a moment of silence at the moment, perhaps, when the first plane struck the building. They will do that, and that is, again, a way of honoring the solemnity of it, a way of acknowledging the reality of it, and just simply let your employees know, “Okay. We get this. We’re taking it seriously. This means something to us. And we’re doing some things to acknowledge that.”

Jeff Gorter: [00:26:01] Other organizations may say, “You know what? Given this day -” maybe even something simple like saying “- we’re having lunch brought in as just a way to acknowledge and provide a communal opportunity for us to get together and share that experience.” You know, depending on the the structure of your work site, that is a pretty low cost way to affirm to your employee group because they will talk about that afterwards. “Wow. Our company got it and they did something substantial to help us.”

Jamie Gassmann: [00:26:44] Great advice. So, we’re going to take a quick break and hear a word from our sponsor. Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a global leader in providing expert, reliable, responsive, and tailored behavioral health, crisis, and security solutions to promote workplace wellbeing and performance in the face of an ever changing and often unpredictable world. Learn more about how R3 Continuum can tailor a solution for your organization’s unique challenges by visiting r3c.com today.

Jamie Gassmann: [00:27:19] So, some feel, Jeff – and we kind of mentioned it in the introduction too – that 9/11 and COVID-19 pandemic are tragic bookend events and have various similarities in their impact on employees, you know, with mental health concerns, substance abuse, sleeping concerns. Can you share your perspective on this? You know, are there similarities? And if so, what would you say are the similarities? And do you have any context to why that might be the case?

Jeff Gorter: [00:27:56] I think that’s a great observation, because I think on the surface, it would be easy to say, “Well, my goodness. I can hardly think of two completely disparate type of events.” I mean, they are radically different and they’re separated by 20 years. But if we did that, we lose tapping into the accumulated wisdom and knowledge that we gained from how we adapted to 9/11, and how that has sustained us through so many other crises that have happened in between, and how that can inform and shape what we’re doing now in response to the current crisis.

Jeff Gorter: [00:28:35] So, some areas of similarities that occurred to me is that, you know, both 9/11 and COVID changed everything about how business is conducted. I mean, if we think back on it, I think one when cheap and easy example is – for those of us of a certain age – can you remember when you didn’t have to take your shoes off at the airport to get on a plane? You know, it changed how we travel. It changed what we define as safety. It changed what security protocols with baggage. It changed even the work environment itself, where we work, who we work with, how we work has been changed.

Jeff Gorter: [00:29:18] There was radical change after 9/11 and the same thing has been happening after COVID, that it’s created changes that are going to be likely permanent as a way of adaptations to that. And so, that’s one area of similarity in that everything’s changed.

Jeff Gorter: [00:29:38] Another is that both 9/11 and COVID-19 have required a massive expenditure of time, money, resources by companies to respond to it, to adapt to it, to restore some sense of functional operations and confidence. That happened after 9/11. The same thing happened after COVID-19. I defy you to find a company that says, “You know what? We are pretty much operating exactly the same way with exactly the same plans, policies, and procedures as we did before those events. You know, it really didn’t touch us. It didn’t change us.”

Jeff Gorter: [00:30:19] I mean, to the contrary and particularly in the midst of the pandemic, we had to initiate almost immediate changes. As I said earlier, things like we’re operating from home now where many of us who never envisioned ourselves as remote workers now find themselves with their library kingdom. And other things in which we’ve changed. We’ve made so many initiatives in response to this to try to enhance the safety while returning to operations. And we don’t know the effectiveness of many of these until later. You know, we have to make the change. We’re going to do it.

Jeff Gorter: [00:31:07] But many leaders and workers alike are saying, “Well, did we do the right thing? Did we make the right decision? Are we doing enough? Or did we do too much?” So, I mean, these questions were the same that’s an echo of 9/11. We said the same kinds of things. We wrestled with the same sort of initiatives then as we do now in determining what was the right calibration. It’s only in hindsight that we’ll know. But it did require massive amounts of time and energy.

Jeff Gorter: [00:31:41] And then, the third thing, and I think this is probably the one that is most pertinent to me as a behavioral health professional, is that, both of these events had a global emotional impact unlike any other event. And if we think back over the last 20 years, there have been many major events. We are only a few days away from the 16th anniversary of Hurricane Katrina. There have been multiple large scale mass shootings at schools or in other public locations. There has been a breach of the U.S. Capitol.

Jeff Gorter: [00:32:21] All of these things are major defining events, yet none of them had the emotional charge on a global scale. There’s almost no person on the planet that has not been aware of those events that was not emotionally moved by those events. There was a universal sense of shock, vulnerability, fear that defined 9/11 and was very similar to the pandemic. And I think, you know, those other tragedies that I said were huge and highly visible, but they were constrained to areas, regions, cities, location. Whereas, 9/11 led the whole world to know things are different and the same has happened with COVID-19.

Jamie Gassmann: [00:33:18] Interesting. And you you mentioned in a previous conversation with us and you may have have kind of touched on it a little bit here that events like 9/11 and COVID-19 pandemic are described as seminal moments that impact an individual’s view on life, which can lead to them re-evaluating what’s important. So, can you elaborate a little bit more on that?

Jeff Gorter: [00:33:45] Yeah. I think, the easiest way to understand, seminal moments are those milestones, those tragic milestones in the story of your life. As I talked about, they are unavoidable reference points in the story of our lives. You know, we will say, “Was that pre-COVID or post-COVID?” It’s the kind of thing that you immediately will recognize and you reference events as almost, you know, magnetically rotating around that.

Jeff Gorter: [00:34:19] But what I think is so important about that is that the events are the events. The events themselves are only the beginning. I think the way we responded to them is much more compelling and is much more reflective of that personal agency, that personal story that we construct, that narrative that we build following these events. So, the event happened, but the story of how we endured, what we had to let go of, where we grew, how we changed, how we adapted, how we found moments of happiness or lightness even in the midst, those kinds of things are lived experiences that I think hold tremendous value.

Jeff Gorter: [00:35:09] You know, I think that in older days that might have been called wisdom. That’s the kind of thing that you look back on and you say, “You know, I would never want to go through that again. But I learned some things about myself, about my company, about my community, or about my country.” And that is important knowledge to be able to have and to incorporate. I know that we all want to hurry by. We all want to get to the happy ending. Can I just flip through the book? Can I fast forward to the end of the show here and see the happy ending?

Jeff Gorter: [00:35:44] But the reality is, if we let this moment pass by without intentionally purposely reflecting on what this means to me as a person, what this means to me as a leader, what this means to my company, what it means to my team, I think we lose something of incredible value.

Jeff Gorter: [00:36:05] And so, again, especially with something that has been as prolonged as the pandemic, we’re just like, “Well, I just need to get through it. I just need to get through another day. I just need to keep rolling.” But I think savvy leaders have found that stepping back, intentionally reflecting on this, and what lessons I learned from it, it positions them for better success in the future when they get past this.

Jamie Gassmann: [00:36:38] Right. So, almost like attributing meaning to the event and how that is having an impact on your life, because it could be both in positive ways and negative ways. So, there could be a couple of different things that are learned from that, both professionally and personally when you’re looking at it, would you agree?

Jeff Gorter: [00:36:57] Exactly. I think, again, attributing meaning to it as part of that narrative making. It’s human nature that when we go through an event that has that kind of power that impacts us like a physical blow, we try and make sense of it. We try and reassert a sense of control. And we typically go – sorry. I’m going to go a little Psych 101 here for a moment – in one of two directions. Meaning, attribution means we either determine internal disposition, what does this say about me? About how I handle it? What does this reveal about me? Or external situation, what does this say about my context, my company, my community, my country? So, we’re going to assign a meaning to this.

Jeff Gorter: [00:37:51] And, again, the event is the event. So, the pain has occurred, the trauma has occurred, the tragedy has occurred. That doesn’t change. But my meaning will greatly influence my trajectory afterwards. And so, by that, there is a critical inflection point. There is a moment. A moment where almost all of us, whether we’re conscious of it or not, where we look at this and we say, “Wow. What I just went through, what does this say about me?”

Jeff Gorter: [00:38:24] Do I look at this and do I say, “You know what? I was in the wrong place at the wrong time. But, man, I’m just glad I got through that.” Or do I say, “You know what? This just proves once again that I am the unluckiest guy on the face of the Earth. You know, I am a soccer ball on the field of life. I just get kicked around all the time.” Do I view this as, “Wow. I am so happy to be alive following this. I am going to go home and kiss my partner and hug the kids. And I’m going to enjoy life in a different way. I’m going to value life.” Do I say that? Or do I say, “What’s the point? Why even try? Stuff like this happens. I told you it’s just one bad thing after another.”

Jeff Gorter: [00:39:13] And you know why? The event is the event. My interpretation is going to determine whether I move ahead with resilience and in a positive way. Or that I add on to the sense of negativity, the sense of pathology, something must be broken. And, you know, do I view this as, “Okay. These powerful emotions I’m experiencing are normal, understandable reactions to this really powerful event.” That makes sense. Or do I say, “I’m not handling it right. I must be doing it poorly. I think I’m not smart enough or strong enough. Maybe I’m broken. Maybe I’m losing it.” You know, the event is the event, but my interpretation is going to determine where I go from. And so, I think that how we attribute meaning is going to help us move forward.

Jamie Gassmann: [00:40:09] Interesting. And so, you know, looking at kind of moving forward and looking at leaders that might be listening in on this conversation, if you are going to give them a take away from this show, something that you wanted to leave them with that can help them to effectively support their employees when disruption occurs, what would you share with them? What would you want them to take with them?

Jeff Gorter: [00:40:35] So, I’m going to share not something that originates from me, but I want to share a quote from one of my favorite poets, Maya Angelou. She had a quote that I think I have reflected on and it has helped me in so many situations when responding to a large scale event. And the quote is, “They will never remember what you said. They will never remember what you did. But they will always remember how you made them feel.” And I find that so incredible.

Jeff Gorter: [00:41:09] Because as a leader, I urge you, I encourage you to help your team feel cared for, help them feel supported, help them feel valued. And when you do that, they will surprise you. They will inspire you. They will lift up your company in ways you can’t do alone. So, it’s not about having the magic words. It’s not about following exactly the ten point plan. It’s about keeping in mind that my goal is they will remember how I made them feel. Make them feel cared for and valued, and they will take care of the rest.

Jamie Gassmann: [00:41:49] Fantastic. So, looking out over your career, I’m always curious to ask my guests, what are you most proud of when you look out over your career?

Jeff Gorter: [00:42:01] Well, that is a challenging question. The things that are obvious particularly in the context of our conversation, being able to have responded directly to 9/11, having had an influence here during COVID, or responding to the Vegas shootings, or going to D.C., all of those events that I have done. But I don’t want to be distracted by, let’s say, the bright, shiny, big is the only thing that matters.

Jeff Gorter: [00:42:40] I think probably what I’m most proud of is that I consider it a humbling honor to be able to walk alongside somebody in what might have been one of the worst days of their lives. And it doesn’t matter whether it was a mass event that rocks the globe or whether it was the loss of a friend and co-worker who they had really come to depend on. Being able to be there and help take a little bit off their shoulders, it’s a day well spent. And so, it’s each one of those times that I’ve had an opportunity to speak into somebody’s life.

Jamie Gassmann: [00:43:20] Wonderful. So, with our listeners, if they wanted to get a hold of you, Jeff, how would they be able to do that?

Jeff Gorter: [00:43:28] Well, as I mentioned, I am with R3 Continuum, and so, certainly, being able to access that through our website. But also being able to respond to me directly, if you’d like to send an email to jeff.gorter@r3c.com, jeff.gorter@r3c.com. And I’d certainly be willing to respond to any questions.

Jamie Gassmann: [00:44:00] Fantastic. Well, thank you so much, Jeff. It was very moving, great information shared, very powerful stories, and advice. And we really do appreciate you. And thank you for letting us celebrate you on the show today. And hearing the experiences you had, the work you did in supporting workplaces at 9/11, and even with COVID, and other events within our history. So, thank you so much for being a part of our show.

Jeff Gorter: [00:44:31] Thank you so much, Jamie. And I urge all your listeners, be well, be safe.

Jamie Gassmann: [00:44:38] Great. And we also want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And to our listeners, thank you for tuning in. If you’ve not already done so, make sure to subscribe so you get our most recent episodes and other resources. You can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. If you are a workplace MVP or know someone who is, we want to know. Email us at info@workplace-mvp.com. Thank you all for joining us. And have a great rest of your day.

 

Tagged With: COVID-19, covid-19 crisis management, Crisis Response, critical incident, Jamie Gassmann, Jeff Gorter, R3 Continuum, September 11th, workplace, Workplace MVP

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2025 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio