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Workplace MVP: Wendi Safstrom, SHRM Foundation

October 28, 2021 by John Ray

Wendi Safstrom, SHRM Foundation
Minneapolis St. Paul Studio
Workplace MVP: Wendi Safstrom, SHRM Foundation
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Wendi Safstrom, SHRM Foundation

Workplace MVP:  Wendi Safstrom, SHRM Foundation

In this conversation with host Jamie Gassmann, SHRM Foundation Executive Director Wendi Safstrom observed that a failure to support employees’ mental health not only weighs on the employees themselves but also weighs heavily on an organization’s bottom line. With that factor in mind, Wendi outlined several new initiatives of the SHRM Foundation, including an in-person summit which included participants across the organizational structure, including CEOs. She discussed issues which have made mental health and wellness a top priority for the foundation, the research they are drawing on, the costs of an organization doing nothing, and much more. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

SHRM Foundation

The SHRM Foundation’s mission is to mobilize the power of HR and activate the generosity of donors to lead positive social change impacting all things work. The Foundation is committed to elevating and empowering HR as a social force through its innovative solutions to workplace inclusion challenges, programming designed to inspire and empower the next generation of HR leaders, and awarding scholarships and professional development grants to educate and develop students and HR professionals.  The SHRM Foundation is a 501(c)(3) philanthropic arm of the Society for Human Resource Management.

Company website | LinkedIn

Wendi Safstrom, Executive Director, SHRM Foundation

Wendi Safstrom, Executive Director, SHRM Foundation

Wendi Safstrom is a senior non-profit leader committed to serving the public through philanthropic program management, cultivating strategic partnerships and managing and developing high-performing teams. She has both association and nonprofit management experience including; national program development and administration, membership strategy, marketing and product development, grant management, development and donor stewardship, and leading cross-functional teams. Safstrom currently serves as Executive Director for the Society for Human Resource Management Foundation (SHRM Foundation), where she leads the development and implementation of SHRM Foundation’s programmatic, development, and marketing and communication strategies in support of SHRM Foundation’s new mission and vision, creating growth plans and ensuring alignment with SHRM goals.

Prior to assuming the role at SHRM Foundation, Safstrom served as Vice President at the National Restaurant Association and National Restaurant Association Educational Foundation, where she led the development and implementation of their Foundation’s most recent five-year strategic plan, and was responsible for all Foundation programming, including workforce development initiatives, scholarship and event management, community relations and engagement initiatives. The NRAEF’s philanthropic programming supported a number of audiences including high school youth, veterans transitioning from service to civilian work and life, opportunity youth and incumbent workers. Of particular note, she led the implementation of the restaurant industry’s premier high school career and technical education program, growing the program to over 2,000 public high schools, engaging over 150,000 students annually, nationwide. In 2016, she served as lead project director for the development of a $10 million contract awarded by the U.S. Department of Labor to develop the hospitality industry’s first apprenticeship program, and was instrumental in the Foundation’s reorganization and relocation of operations from Chicago, Illinois to Washington, D.C., transforming the staff and culture.

Safstrom has also held human resource management roles with the Leo Burnett Company and Hyatt Hotels Corporation in Chicago, Illinois. She has a BS in Business Administration from the Eli Broad School of Business at Michigan State University and was recognized as a member of the 2014 “Power 20” by Restaurant Business Magazine as a leader in philanthropy within the restaurant industry.

LinkedIn

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

TRANSCRIPT

Intro: [00:00:04] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:25] Hi, everyone. Your host, Jamie Gassman here, and welcome to this episode of Workplace MVP. So, I just saw a statistic the other day that indicated that $23 billion dollars is spent annually in the United States from the loss of work productivity as a result of depression alone. Depression also contributes to 200 million lost workdays annually around the world. Now, imagine the other common mental health diagnoses that employees may be dealing with, like anxiety or bipolar disorder, and what the loss of productivity and workdays might look like with all of them combined.

Jamie Gassmann: [00:01:02] A focus on mental health in the workplace has become more of a priority to employers and employees over the last year. But there’s still a stigma that workplaces are facing when it comes to talking about or offering mental health support in the workplace. How can employers ensure they’re offering the right level of mental health and wellness support? And, how can they ensure they are reducing, if not eliminating, the lingering presence of stigma?

Jamie Gassmann: [00:01:27] The Society of Human Resource Professionals, also known as SHRM, is on a mission to help employers create better workplace wellness through their SHRM Foundation. And, with us today to share the great work SHRM Foundation is doing to better workplace mental health and to offer best practice advice for our employers and listeners of Workplace MVP is SHRM Foundation President, Wendi Safstrom. Welcome to the show, Wendi.

Wendi Safstrom: [00:01:53] Thank you. Thanks so much for having us today.

Jamie Gassmann: [00:01:56] So, let’s start off. Can you walk us through your career journey and how you kind of – the path you took to getting to the position you’re in today?

Wendi Safstrom: [00:02:06] Sure, absolutely. And, thanks for asking. So, I have been with SHRM Foundation for just over four and a half years, and I have the great pleasure of working with the CEO and President of SHRM, Johnny C. Taylor, Jr.

Wendi Safstrom: [00:02:18] And, over the last couple of years, we’ve really morphed the work we do, our purpose, vision, and mission. And, again, I’m just really honored and proud to be representing the foundation today, and I’m really excited to be in this particular role when you talk about my professional journey because I was an H.R. professional way back. Back in the day, right after I graduated from school, from college, I had different recruiting and H.R. roles with the Leo Burnett Company, a large advertising agency in Chicago, and with Hyatt Hotels, their corporate offices in Chicago as well.

Wendi Safstrom: [00:02:51] Fast forward, about 20 years later, now, really, what I would consider an association and nonprofit lead, right? So, I’ve got experience in National Program Development Administration, membership strategy, marketing and product development, grant management, all the kinds of things you have to do to fundraise, to actually feel your work, and really focusing on leading cross-functional teams. And, this position is really the perfect blend of supporting an industry for which I have, or profession I should say, a deep respect and affinity for in a nonprofit role, so we can really help H.R. professionals lead positive social change in the workplace. And, really excited to be talking with you about workplace mental health and wellness today.

Jamie Gassmann: [00:03:37] Absolutely. It’s such an important topic right now, especially after the last year and a half that we’ve been navigating, especially for workplaces and leaders themselves trying to figure out how to help support those employees. So, with that in mind, you know, talk me, tell me a little bit about the SHRM Foundation, you know, some of the different types of work that you do and then particularly some of the work that you’re focused around with mental health and wellbeing.

Wendi Safstrom: [00:04:03] Sure. Just really quickly, sure. We’re the SHRM Foundation. We’re the 501(c)(3) philanthropic affiliate of the Society for Human Resource Management, SHRM. And, SHRM is the world’s largest professional society for H.R. We engage about 300,000 members and by extension over 115 million employees in countries around the world every single day.

Wendi Safstrom: [00:04:24] So, our platform to affect change is tremendous and we’re here to leverage that opportunity. Our mission at the foundation is, as I mentioned, to mobilize the power that H.R. professionals have and really help them activate positive social change and help them lead positive social change, impacting all things work. And, we think that, perhaps more so now than ever before, it’s so important to realize or help realize our shared vision, which we share with SHRM of that being a world of work that works for all. And, when we talk about the foundation at a very high level, we often refer to our work and kind of four pillars of work and we have programming tools and resources to support each of those pillars of work, and all of this information is available on our SHRM Foundation website, which I’m sure will show some of the resources at the end of the podcast.

Wendi Safstrom: [00:05:14] So, I think one of the most effective but least utilized solutions to addressing gaps in diversity, equity and inclusion strategies is hiring and retaining workers who may not be the standard that businesses consider when they’re seeking talent due to biases or uninformed misconceptions or perceptions. So, through our Building an Inclusive Workplace Initiative or our untapped pools of talent programming, we help H.R. professionals develop and provide equitable opportunities for employment and provide them a pathway by which they can create inclusive cultures and workplaces for those valuable members of untapped pools of talent, veterans, individuals with criminal records, individuals with disabilities, older workers, opportunity youth, who bring tremendous potential to workplaces but are often overlooked.

Wendi Safstrom: [00:06:05] And, a newer initiative for the foundation in partnership with our SHRM membership team is a targeted focus on supporting emerging professionals, so the H.R. professionals of the future. And, in our role as a professional society, we care and should care about the development of that next gen of H.R. professionals. So, we help activate student professional networks. We provide scholarships and opportunities for students who are considering and are pursuing H.R. to connect with working H.R. professionals in the event, or they hope that they continue their journey, their professional journey with SHRM.

Wendi Safstrom: [00:06:41] And then, really, the two areas of focus that have emerged over the last year are linked to upskilling and reskilling that helps prepare people not only for the future of work but helps prepare people who have been displaced to get them back into the workforce, and that all lends itself truly to the primary focus why we’re here today, which is workplace mental health and wellness.

Wendi Safstrom: [00:07:03] And, the statistics that you mentioned are staggering in terms of the impact that workplace mental health and/or lack of support and the stigma – with stigma comes silence – the impact that it has on businesses and their bottom lines. There is a tremendous need, if now, so if not now, probably moreso ever than before for these strategies, evidence-based tools, resources, especially in the wake of the pandemic, times of social unrest, and really economic instability. So, in a nutshell, that’s what the foundation does, and workplace mental health and wellness is at the top of our priority list.

Jamie Gassmann: [00:07:44] Yeah. A lot of amazing work. Some areas, obviously, that you kind of drawing out concepts and thinking that maybe, you know, H.R. leaders or business leaders haven’t thought of before or maybe haven’t, you know, maybe bold enough or brave enough or even considered going into looking into those areas for workers and helping workers. So, that’s great. So, you know, with talking about this, this mental health, I mean, there’s a core focus and a purpose for the foundation around that. Can you talk a little bit about what that looks like and what you’re working towards with that enhanced focus?

Wendi Safstrom: [00:08:22] Sure. Our shared purpose again in alignment with SHRM is really to elevate H.R., and we talk about elevating H.R., we’re talking about elevating the professional knowledge and skills that H.R. professionals have and practice every single day. We’re talking about elevating the profession of H.R. and the thoughts and attitudes and stereotypes people may have of what it means to work in H.R. or what it means to have H.R. serve as a business leader in which they are. They’re in positions to really affect change in the workplace. And, you know, we’re long past the day where H.R. was thought of as the payroll and paper processing, you know, we’re going to hire and fire people. Those are long gone.

Wendi Safstrom: [00:09:05] And, if there were ever a time for excellence when it comes to H.R., it’s now. And, in fact, the need for H.R. professionals has continued to grow nearly twice the average growth rate for all other occupations so there’s a need. And, this workplace mental health and wellness, this was an issue even prior to COVID and everything that’s happened over the last year, year-and-a-half.

Wendi Safstrom: [00:09:27] Mental illness and mental wellness continue to be an issue that H.R. professionals, together with other members of the C-suite or their CEO and leadership need to come together and make a commitment to affect cultural change within their organizations. So, really, we’re elevating H.R. and their knowledge skills, competencies related to workplace mental health wellness, and we’re elevating those kinds of positions so that they are viewed in the same lens that other members of the C-suite are if they’re not there already.

Jamie Gassmann: [00:09:57] Yeah. Now, fantastic, because they really are kind of the eyes and ears to culturally how people are feeling. I mean, sometimes I, you know, as a leader myself, find that my employees might be and not at a fault of my own or in a fault of another leader is just H.R. is kind of like that person they can go to for that, you know, different level of support than what they might be able to obtain from their actual leaders. So, they really do have eyes and ears into people’s wellbeing at a different level than other organizational leaders might.

Wendi Safstrom: [00:10:30] Yes.

Jamie Gassmann: [00:10:31] And so, to help kind of further expand your foundation’s focus on workplace mental health, you recently held a workplace mental health summit in New York. And, I believe if I’ve got my information correct, it was like the first of its kind that you had created just specifically this year. Can you share with us what were some of the main topics that you covered, you know, based on what you were seeing within the workplace that’s become more common?

Wendi Safstrom: [00:10:55] Yeah. Actually, it was the first, not only the first summit of this kind for organization addressing workplace mental health and wellness, but it was in-person and we had every COVID protocol you can imagine in place. I think it was a tremendous opportunity for subject matter experts, scientists, psychologists, CEOs, CHROs, philanthropists, policymakers, other business leaders, because it’s going to take all of us, truly, to affect change in work as it relates to workplace mental health and wellness. It can be implemented and impacted by H.R. professionals, but it’s going to take a village, so to speak, and all those kinds of people working together to make things happen.

Wendi Safstrom: [00:11:36] And, you know, we held this meeting despite the odds because we recognized the status quo would not do. We had speakers. We had, I think, 33 panelists in different speaking roles and covering different topics that were very passionate and knowledgeable about the topics that they brought to the table as it relates to workplace mental health and wellness.

Wendi Safstrom: [00:11:57] There’s a phrase that I’ve picked up somewhere, so now I’ve continued to use it, which is we’ve admired the problem, right? We understand that there is an issue. The statistics are staggering in terms of impact on people and business and communities. And so, rather than focus on talking to one another and telling one another what an issue and a challenge we have, we framed the topic of workplace mental health and wellness and then we started to move into that deep and what can be often crowded or complicated space of mental health and mental illness right out of the gate, right? So, we were really focused on discussions around what’s working ideas in terms of strategies and tactics in terms of attitudes, thoughts, perceptions, and tools that H.R. professionals could be using or should be using to affect change within their organizations.

Wendi Safstrom: [00:12:47] Some of the speakers we had, Dr. Arthur Evans was the CEO of the American Psychological Association. His topic was really focusing on that, a psychologically healthy workplace. Amazing, amazing dialogue. With other psychologists who brought that kind of scientific and clinical perspective to the table, but made it real and relevant to the working professionals who are in the audience.

Wendi Safstrom: [00:13:11] We had the Honorable Patrick J. Kennedy. He’s a former congressman from Rhode Island, and his whole focus was talking about there is no health without mental health and different kinds of strategies that we can, as that village, really help advance this national priority of mental health.

Wendi Safstrom: [00:13:29] And, we had an amazing speaker, Dr. Nadine Burke Harris, and she’s the California surgeon general. She brought some insights to the table with regard to adverse childhood experiences and its impact on the workplace, not only today but in the future, and the impact of trauma that is compounded certainly by what’s been going on over the last year and a half.

Wendi Safstrom: [00:13:51] So, lots of different perspectives, lots of topics. We landed on kind of a six-point plan or outcomes that were going to be activating and putting into motion here in the next couple of weeks.

Jamie Gassmann: [00:14:02] Wow. Sounds like a great event. Lots of great information and takeaways.

Wendi Safstrom: [00:14:06] Lots of good energy. And, I’ve, you know, rarely been to a summit where people stay the whole time and they’re taking notes the whole time and that was really neat to see, people at all levels and all different kinds of, representing different kinds of organizations.

Jamie Gassmann: [00:14:21] Oh, fantastic. So, you know, you kind of mentioned status quo. So, you know, some experts also say that employers can no longer afford the status quo of mental health support. So, share with me a little bit about your thoughts on this.

Wendi Safstrom: [00:14:36] Sure. So, we often say that the cost of doing nothing about or continuing to do what we’re doing, which is likely most often nothing, right, about workplace mental health and wellness is significantly higher than investing in evidence-based prevention and treatment. And, we know that failure to support employees’ mental health not only weighs on the employees themselves but it also weighs heavily on an organization’s bottom line. And, some of the statistics that you mentioned are truly staggering, the loss of productivity. The fact that depression alone costs people workdays. So, not only are the individual workers at risk, you’re putting the business at risk. The businesses go out of business that impacts the individual workers themselves and their communities.

Wendi Safstrom: [00:15:24] We do know in terms of why you can’t afford to do this. By investing in workplace mental health and wellness, you’re increasing retention and recruitment. You’re adding to your recruitment strategies or your talent management strategies. You’re increasing productivity. You’re helping lower absenteeism. You’re lowering the costs related to disability and medical-related costs for your medical plans, and you’re also reducing employee-related risks and other types of liabilities.

Wendi Safstrom: [00:15:56] And so, for every dollar invested in good mental health, promoting good mental health, providing the tools and resources, every dollar invested has a $3 to $5 return. So, in terms of no longer afford, I think we can help businesses become not only more successful perhaps by really making investments in these critical solutions as opposed to continuing with that status quo and continuing to pretend that it’s not an issue or a problem.

Jamie Gassmann: [00:16:25] Yeah. They need to look at it as more of an investment into their organization as opposed to a cost.

Wendi Safstrom: [00:16:32] Exactly.

Jamie Gassmann: [00:16:32] Which is probably what they maybe still kind of so changing that thinking around that might help them. So, if an H.R. leader was going to put that into context, do you have recommendations for how they might, you know, proactively go to leadership and change some of that thinking from it as a cost to and it’s an investment into the organization?

Wendi Safstrom: [00:16:58] Yeah. I think that there are – we were just on another call with folks talking about more tactical solutions for like EAPs and having addressing stigma and having a communication, making it okay to talk about workplace mental health and wellness and organizations if employers are struggling. We talked about the importance of investing in training managers. So, managers, I think more so than H.R. professionals, are the folks that see folks every day. And so, training managers not to be psychologists or psychiatrists or social workers but to train managers to understand the signs when employees are struggling so that they can head off issues at the earliest stage possible.

Wendi Safstrom: [00:17:38] But I think that leaders and managers should embrace, really, four qualities, I think. They include awareness. We talked a little bit about this at the summit. They include awareness, vulnerability, empathy. We talk a lot about empathy and humility here at SHRM, and compassion. I think that those are really critical qualities for business leaders in order to care for people who are in crisis and to really set the stage for business recovery as we’re headed in that direction.

Wendi Safstrom: [00:18:07] And, I think managers can start that by creating a space to get a better awareness of what’s going on in and around them. I think managers can be, should be bold in exhibiting vulnerability and lowering their own guard, and confront what’s unfolding, and understanding and acknowledging that employees are indeed struggling. And, they should be demonstrating empathy to really better tap into the emotions that others are feeling.

Wendi Safstrom: [00:18:37] So, it’s tools and resources and training, but it’s also affecting change within your culture, making it okay and having leaders and managers really practice what they’ve been preaching, if you will.

Jamie Gassmann: [00:18:49] Yeah, absolutely. And, looking at employees and, you know, this kind of thinking around the next generation of employees and their expectations of employers, you know, we see a lot in just different areas that employees are expecting more from their employer in the types of support and mental health options that they have and kind of having that mixture of multichannel approaches. What are some of your thoughts around the changes that you’re seeing with generations coming into the workforce versus previous generations?

Wendi Safstrom: [00:19:25] One of the advantages that we have at the foundation in working with SHRM as the broader enterprise is tapping into this tremendous expertise we have in our very own research division within SHRM, and they have uncovered some really interesting data that kind of goes along the lines that you would anticipate. But it really does provide that qualitative, excuse me, quantitative evidence so that we can plan more effectively. So, that research does find, right, the younger generations or younger workers, I should say, do expect more out of their employers and that includes that in the area of workplace mental health and wellness. It’s one thing to have health benefits that relate to physical health, but mental health is incredibly important as well.

Wendi Safstrom: [00:20:09] And, the research that we’ve gotten from SHRM shows that Americans who are older millennials, perhaps 35% of them, are more likely to indicate that they feel comfortable discussing their mental health at work as compared to baby boomers or traditionalists at 21% percent. Working Americans who are Gen Z or younger millennials or 30% are more likely to indicate that since the start of COVID, they feel more comfortable talking about their mental health at work than before the pandemic. But you compare that to Gen X, myself, or even baby boomers and traditionalists that hovers around 15% to 8%. So, that’s a big gap in terms of wanting to access expecting benefits when it comes to choosing an employer because employees are in a position now to choose their employer as much as employers are in a position to opt to hire employees. And, that is just another layer of why it’s so important that you can manage a multigenerational workforce because of the attitudes and the perceptions in their approaches, even amongst the different generations that exist in the workforce.

Jamie Gassmann: [00:21:23] Yeah. So interesting, you know. And, speaking of research, so, you know, also from your research, the work the foundation has done, you’ve identified benefits to employers when they’re investing in workplace mental health and wellness. Can you talk to some of those benefits that, you know, trickle down from putting focus on this?

Wendi Safstrom: [00:21:42] Yeah, and I touched on some of that, but it’s kind of lends itself to that business case again, right? The cost of doing nothing as opposed to making the investments in mental health strategies in affecting and changing our culture are much higher if you’re doing nothing. So, some of the benefits employers can expect by investing in those strategies are really, like I said, in lockstep with the business case and it helps increase retention, helps improve recruitment, which all comes at a cost to the organization. And, as I mentioned, it lowers absenteeism and medical costs and reduces employer-related risks and other potential liabilities. Those all factor into the cost of doing business when it comes to employees or labor.

Wendi Safstrom: [00:22:28] It’s great news for businesses, but I think that focusing on the business benefits. Yes, there is a business case for investments in these strategies and paying attention to the issues at hand, but the point is that it’s also the right thing to do. Your employees, they’re struggling. They said that they’re struggling, they’re suffering. And, the events of the past two years have left a lot of people traumatized, fearful, angry. Some of them are grieving.

Wendi Safstrom: [00:22:59] And, SHRM’s research says that a recent study of American workers shows 76% of those people think companies should do more to support the mental health of their workforce. So, all of those points to cost savings, yes, from a business case perspective, but also lend themselves to taking good care of an organization’s most valuable resource, which are its employees.

Jamie Gassmann: [00:23:25] Absolutely. Wow, staggering. The 76% are looking for them to do more.

Wendi Safstrom: [00:23:29] Exactly.

Jamie Gassmann: [00:23:30] Yeah. So, you know, and obviously like on the flip side of that, in terms of the impact to the organization when they aren’t doing more, we can say, you know, there’s more turnover, but there’s other impact and factors that come into play when they’re not doing more. Can you speak a little bit to that in terms of the impact to the organization when they are like status quo, everything’s fine here. What –

Wendi Safstrom: [00:23:57] Nothing to see. Moving right along…

Jamie Gassmann: [00:23:59] Nothing to see. Let’s just keep going. What are some of the impacts from a negative perspective that they could be experiencing?

Wendi Safstrom: [00:24:05] As you say, it’s the exact opposite, increased productivity versus the loss in productivity. An increase in medical costs, an increase in retention rates. If they’re not investing, those are the things that they will see. And, I do think because of the shift in mindset on the next generation of folks who are entering the workforce, as baby boomers begin to retire and Gen X and millennials kind of move along their professional careers, people are expecting and anticipating to receive that kind of support. They’re wanting to work in cultures that prioritize workplace mental health and wellness. And, I think employers will have an increasingly difficult time, not only retaining employees but recruiting them, because employees are considering not only their salary, right, but it’s a total comp package and that includes benefits, and they’re looking for benefits linked to good physical health and increasingly important, as all the data shows, benefits linked to supporting good mental health. So, if we don’t do anything, I think it’s going to be more difficult to both hire and retain top talent.

Jamie Gassmann: [00:25:13] Yeah. And, I think too that trickles down to hiring or not hiring but obtaining, you know, implementing new clients and retaining clients because that customer experience starts to be degraded when you’ve got employees who are not happy and satisfied as well.

Wendi Safstrom: [00:25:28] Or leaving or getting sick. It gets to the point where they can’t cope and that’s when the lost productivity to your point comes into play. That’s when lost days in terms of work comes into play. So, absolutely.

Jamie Gassmann: [00:25:41] Yeah, interesting. And, obviously looking at turnover this last year, we’ve been experiencing what they’re calling the great resignation where employees are voluntarily leaving jobs. And, I’ve even seen in some stats where they’re leaving and not having another job lined up. They’re just deciding I’m done. You think there’s a correlation between the great resignation and mental health within employees.

Wendi Safstrom: [00:26:07] Yeah. And, I think a lot of factors are contributing to that great resignation. I think to your point, people are leaving jobs without plans for another because they feel that this is a moment for them to make a personal professional change, right? And, there’s not necessarily anything we can do directly about that. But that is just a factor, including, as you mentioned, better compensation.

Wendi Safstrom: [00:26:31] We’re seeing astronomical salaries in some instances for people to leave an organization and go work for another organization doing similar and often even dissimilar but related work. People are leaving in anticipation of better work-life balance, maybe better benefits, perhaps people see opportunities for career advancement in different organization. And, I think that the remote work, there are pluses and minuses, right, to remote work versus in an office. And, I think organizations have to decide what kind of culture they want to be. I think people are making assumptions that remote work is better than in-office culture, or in-office companies require folks to work in office, and so they may be looking for organizations specifically to go work for that offer those kinds of opportunities.

Wendi Safstrom: [00:27:20] And, the research again shows that workers will opt to look for another job if they don’t feel they have that mental health support in addition to the physical health in the workplace and, 53%, excuse me, my researchers would correct me. Fifty-three percent of working Americans have said they’re likely or very likely to leave their current job to resign if they were offered a new job with significantly better mental health benefits and 47% of converse are unlikely or very unlikely to leave for better mental health benefits, but that’s going to be on the rise and, again, gives organizations a competitive edge when it comes to talent if they’re investing in these types of solutions.

Jamie Gassmann: [00:28:05] Interesting. So definitely something that needs to be not just status quos sweep under the rug but focused on as an organization because the impact, if you’re not feeling it right now, it’s eventually going to come.

Wendi Safstrom: [00:28:16] It’ll catch up. Yeah, absolutely.

Jamie Gassmann: [00:28:18] Interesting. We’re going to take a moment to hear from our show sponsor. Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a global leader in providing expert, reliable, responsive, and tailored behavioral health disruption and violent solutions to promote workplace wellbeing and performance in the face of an ever-changing and often unpredictable world. Learn more about how R3 Continuum can tailor a solution for your organization’s unique challenges by visiting r3c.com today.

Jamie Gassmann: [00:28:52] Now, diving in a little bit into the foundation itself, so SHRM Foundation is offering a new Workplace Mental Health Ally Certificate. Can you tell us more about that certificate and what, you know, individuals need to do in order to achieve that?

Wendi Safstrom: [00:29:07] Sure. We actually launched – our President and CEO, John C. Taylor, Jr., announced the launch of our new Workplace Mental Health Certificate at our annual conference that I mentioned that took place in August to September. We kind of moved it from June to later in the year. And, when he announced the fact that we had a solution on-hand at SHRM Foundation, you could hear an audible gasp from the audience, which really surprised me, but gave me reason for hope, because people, that’s just an indicator, anecdotal indicator of how important this kind of training and access to this kind of training is to those H.R. folks.

Wendi Safstrom: [00:29:47] The certificate itself was developed in partnership with an organization called Psych Hub, which is, really, as they define themselves, and I would tend to agree, the world’s most comprehensive multimedia platform for mental health education. And, again, we worked with SHRM, some of the instructional designers at Psych Hub, and the foundation to really create and craft this training specifically for H.R. professionals and people managers.

Wendi Safstrom: [00:30:15] It’s an online learning program that is comprised of a series of eight multimedia courses. They cover things like mental health, common mental health conditions, issues linked to substance abuse and suicide, safety planning, diversity bias and equity and its links to mental health and the impact on one’s mental health, and, I think, most importantly, communication skills. And, after the H.R. folks complete all eight hours, the intent is that they have more knowledge and skills to really develop that empathy and support for the mental health and wellness of employees and their colleagues and themselves really in the workplace.

Wendi Safstrom: [00:30:59] And, they get a certificate at the end, another addition to your professional portfolio. The cost is $99 per user and actually a portion of that cost is donated back to the foundation, which allows us to continue doing the work we do. And, again, all of this is on our website or www workplacementalheath@shrm.org and I encourage you to check it out.

Jamie Gassmann: [00:31:25] Awesome. And, you also are offering awards to workplaces.

Wendi Safstrom: [00:31:29] Yes.

Jamie Gassmann: [00:31:29] And, I’m going to – hopefully I say this word name correctly. It’s the Tharseo award there.

Wendi Safstrom: [00:31:35] Tharseo. Trust me [inaudible]

Jamie Gassmann: [00:31:36] Tharseo. Okay. Close. And, I should have asked you beforehand how to pronounce that.

Wendi Safstrom: [00:31:42] No, no, that’s okay. Trust me.

Jamie Gassmann: [00:31:43] And, you’re recognizing leaders who are boldly changing their workplace. So, some of the things we’ve talked about already on the show today about, you know, it really does take change management. You know, now you offer this award for those workplaces who, you know, are doing that. And so, talk to me a little bit about some of the recipients you’ve had, some of the work, and maybe some of the case examples of how they achieved that award.

Wendi Safstrom: [00:32:08] Sure. We were busy last Monday. We had this. We had our workplace mental health and wellness summit from 7:00 in the morning until about 3:30. And then, we continued into our Tharseo Awards and that’s what you just described here. We recognize a CEO, a CHRO, and an individual who is involved in policy related to all things work.

Wendi Safstrom: [00:32:32] At this awards program we had, Arianna Huffington had a sit-on-down dialogue with Johnny C. Taylor Jr. I’m talking about the importance of wellness. So, we continued the thread of the discussion that we had at the summit into the actual awards program itself. And, I think you’ll find this interesting. Tharseo is really derived from the Greek word, meaning courageous, confident, and bold. And, the awards themselves were inspired by and made possible by contribution from Ram Charan, who in the H.R. space he is certainly a legendary businessman. He’s an author and speaker.

Wendi Safstrom: [00:33:09] And, we identified the recipients through the awards through quite an extensive process. You cannot nominate yourself. We had an independent group of jurors who really evaluated each of the candidates, and they were evaluated on qualitative and quantitative measures. And, the criteria we were looking for was looking for actions and attitudes, and implementation linked to innovation and overall impact on the company and the global workforce and how the two really need to work together. So, the Policy Transformer of the Year was Bobby Scott from Virginia, US congressman from Virginia. And, our Ram Charam Human Resource Innovation Award was Gloria Chen. She is the Chief People Officer and Executive Vice President and Employee Experience at Adobe. She has a really interesting background. Prior to becoming and assuming the CHRO, for lack of a better word kind of catch-all phrase, in Adobe, she spent 20 years in leading strategy at Adobe. So, she was part of crafting that culture as she was in charge of strategy and she’s made that transition to H.R. and she’s seeing where all of those pieces fit together. So, neat background. I encourage you to check out our website and see her bio.

Wendi Safstrom: [00:34:24] And then, our CEO of the Year was Ajay Banga, excuse me. He’s the Executive Chairman and immediate former CEO of MasterCard, and he’s an amazing, amazing man. He does work all over the world. He truly puts H.R. and the function, the profession, right up there with that of the CFO, the CMO, and the C-suite, understanding the connectivity between working with people and doing good business as it relates to people and employees equates to successful businesses and to businesses being successful in terms of a financial return.

Wendi Safstrom: [00:35:02] So, all three of them were recognized. Congressman Scott was called away to Washington, but we had a great opportunity to engage with Ajay and Gloria at the Awards themselves.

Jamie Gassmann: [00:35:13] Wonderful. And, what a great honor to be recognized for making that change within your work, your organization, but also being able to speak to the benefits that they’ve seen from that change. That’s amazing.

Wendi Safstrom: [00:35:26] Yeah.

Jamie Gassmann: [00:35:26] So, looking at leaders and those H.R. leaders or C-suite leaders or other business leaders that might be listening to this episode, what advice would you give to them for what they should be focused on when it comes to mental health in the workplace?

Wendi Safstrom: [00:35:42] Just underpinning of that, it can no longer be ignored. That’s admiring the problem. We know it’s an issue and it lends itself to a financial success, continued financial success, and that it really starts from the top. It’s got to be a commitment from the CEO. I hate the phrase trickle down, but truly it’s got to permeate throughout the organization.

Wendi Safstrom: [00:36:01] We know that mental health issues in the workplace, it’s not a new thing. I mean, we were dealing with and managing through mental health and mental illness prior to COVID, the pandemic, and the issues linked to social justice and other kinds of unrest. But it’s really magnified the challenges that employers are facing. And, now so more than perhaps ever before, mental ill, not necessarily mental illness, which is diagnosed and treated like things like schizophrenia or being bipolar, but things like suicide, depression are really, if not, being experienced by the employees by themselves, but people within their sphere of care.

Wendi Safstrom: [00:36:44] So, I just would suggest they create a supportive culture that includes empathy, as I mentioned before, and really arming not only your H.R. professionals but those first-line supervisors and managers first with the tools and the tools to recognize and communicate when they see issues and provide support to their employees. That’s going to be vital to really building these better workplaces, and we’re going to continue to build on our partnerships. The 33 speakers we had at our summit, we access them all through partnerships and talking to people smarter than us. In this particular space, we bring the voice of the employer together, but we’re going to continue to build on those partnerships to shape further opportunities so that leaders and employers will be ready hopefully and able to provide this culture of support.

Jamie Gassmann: [00:37:35] Wonderful. And, looking at the foundation itself, you know, what are some of the accomplishments that the foundation has received with focusing on mental health and wellness in the workplace?

Wendi Safstrom: [00:37:46] Yeah. So, we really launched an initiative. We realized that workplace mental health and wellness was going to become, would be exacerbated in 2020. And, yes, there’s return-to-work conversation and there are H.R. folks dealing with furloughs and layoffs. But we really felt strongly, back in April really of last year, that workplace mental health and wellness was going to be a challenge.

Wendi Safstrom: [00:38:10] And so, what we launched was this initiative and that’s been really carefully designed to accelerate the movement, not only to provide training and create cultures that are conducive to good mental health and workplaces but to really eliminate the stigma, right, of mental health in the workplace and what it means and to help individuals foster that culture where mental health can be discussed openly and organizations can build a more complete approach to employee wellness. So, we’re doing three things and we’re working. These are continued things in motion if you will. One of them certainly being the summit that we just had last Monday. We’ll be acting on the outcomes from that summit and continuing the conversation with another follow-up summit into 2022.

Wendi Safstrom: [00:38:58] We’ve developed a platform for thought leadership or research that really supports mental health and wellness in the workplace so that we can create that portfolio of resources that are things like the Mental Health Ally Certificate and other evidence-based programming, including additional training modules and educational resources, so we can continue to curate and build on the resources that we’ve already established in our mental health and wellness hub.

Wendi Safstrom: [00:39:24] So, the summit was a great moment for us to really convene subject matter experts. The worst thing I think you can do is attend a great meeting where there’s phenomenal dialogue. Leave the meeting, everybody goes back to their places of work and nothing gets done. And so, I think what I’m most proud of at the foundation to date with regard to this topic is the execution of that summit and our commitment to making things happen after the summit itself.

Jamie Gassmann: [00:39:50] Wonderful, and it sounds like a lot of great resources, great information, and great work that you’re doing overall. And, looking at that, you know, with our listeners, if they wanted to get more information on how they can take advantage of the information and tools and resources from the foundation or from SHRM overall, or if they just want to get a hold of you to get, you know, to get insights or information from you, how would they be able to do that?

Wendi Safstrom: [00:40:19] A couple of different ways. You can go to the shrmfoundation.org website and that you’ll find information about each of those pillars of work that I described at the very beginning of our conversation. If you’re interested in most specifically about our workplace mental health and wellness, you can go to workplacementalhealth, all kind of one word, .shrm.org, and certainly staff. We’ve got a team on the foundation, I think seven of us including me, and feel free to reach out to any of the team that’s listed on our website. If they’re not managing workplace mental health and wellness, the individual you reach out to, perhaps directly we’ll find the people to help you get to where it is you need to go. And, again, really appreciate the opportunity to be here with you today.

Jamie Gassmann: [00:41:04] Well, thank you. It’s was a privilege to be able to have the opportunity to connect with you, Wendi, and to celebrate you and the great work that you’re doing with the foundation, but also to celebrate the great work the foundation is doing as well. So, really appreciate you being a part of our show.

Wendi Safstrom: [00:41:21] Thank you.

Jamie Gassmann: [00:41:22] Yeah. And, we also want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast and, to our listeners, thank you for tuning in. If you’ve not already done so, make sure to subscribe so you get our most recent episodes and other resources. You can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. If you are a Workplace MVP or know someone who is, share with us. We’d like to have them on the show. Email us at info@workplace-mvp.com. Thank you all for joining us and have a great rest of your day.

 

 

Tagged With: employee mental health, Jamie Gassmann, mental health, Mental Health Support, R3 Continuum, SHRM Foundation, Wendi Safstrom, workplace mental health, Workplace MVP, workplace wellness

Workplace MVP LIVE from SHRM 2021: Katrina Branson, SBDC Louisiana, and Paula Harvey, Shulte Building Systems

September 30, 2021 by John Ray

Paula Harvey
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2021: Katrina Branson, SBDC Louisiana, and Paula Harvey, Shulte Building Systems
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Paula Harvey

Workplace MVP LIVE from SHRM 2021: Katrina Branson, SBDC Louisiana, Paula Harvey, Shulte Building Systems

Katrina Branson with the SBDC Louisiana and Paula Harvey of Shulte Building Systems joined host Jamie Gassmann for a live show in the Workplace MVP Booth at SHRM 2021. The pandemic has created a bevy of new entrepreneurs, and Katrina talked about using her HR experience to support new business owners at the SBDC. Paula Harvey is a SHRM veteran and SHRM Foundation board member, and she discussed her career, her work with Shulte, and the SHRM Foundation. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2021 SHRM Annual Conference held at the Las Vegas Convention Center in Las Vegas, Nevada.

Katrina Branson, Special Project Consultant, America’s Small Business Development Center Louisiana

Katrina Branson, Special Project Consultant, America’s SBDC Louisiana

Katrina Branson is Special Project Consultant for SBDC Lousiana. SBDC, funded by the SBA, is a network of centers for low or no-cost business consulting.

Katrina is also the president of her local SHRM Chapter. She has been in HR for fifteen years and part of SHRM for all of those years.

She uses her experience in human resources with business owners using the SBDC as their business grows and they hire employees.

Katrina has an MBA from Grambling State University and lives in Monroe, Louisiana.

LinkedIn

America’s SBDC Louisiana

America’s SBDC represents America’s nationwide network of Small Business Development Centers (SBDCs) – the most comprehensive small business assistance network in the United States and its territories.

SBDCs are hosted by leading universities, colleges, state economic development agencies and private partners, and funded in part by the United States Congress through a partnership with the U.S. Small Business Administration.

There are nearly 1,000 local centers available to provide no-cost business consulting and low-cost training to new and existing businesses.

Small business owners and aspiring entrepreneurs can go to their local SBDCs for FREE face-to-face business consulting and at-cost training on a variety of topics. Learn more about how SBDCs are helping local businesses start, grow and thrive.

Company website

Paula Harvey, Vice President of Human Resources and Safety, Shulte Building Systems

Paula Harvey, Vice President of Human Resources and Safety, Shulte Building Systems
Paula H. Harvey is the Vice President of Human Resources and Safety at Schulte Building Systems, Inc., a metal buildings manufacturer, in Hockley, TX. She has more than 30 years’ experience as a HR generalist in the retail, services, construction and manufacturing industries. She also owned her HR and Safety consulting firm for several years.
In addition to teaching business and leadership topics including the SHRM Learning System, Paula is an internationally recognized speaker on global and strategic business issues. Her work has been published or appeared in articles on HR topics and she co-authored three books with other HR professionals.
Paula is an active member of the Society for Human Resources Management (SHRM) and is currently serving on the board of the SHRM Foundation and the SHRM Talent Acquisition Panel. She has also served as the SE Membership Advisory Council Representative (MAC), NCSHRM State Director/President and President of Union County HR Association, and Charlotte Area SHRM. She is a member of HR Houston mentoring students on the University Liaison committee.

Paula earned her Bachelors of Business Administration in International Marketing and Operations Management from the University of Texas at Austin and her MBA with a concentration in HR Management from the University of North Carolina at Charlotte. She is a past recipient of the NCSHRM HR Professional of the Year and NCSHRM HR Humanitarian of the Year awards.

Paula lives in Cypress, TX, a suburb of Houston, with her husband, Kenneth, and their fur babies. She enjoys martial arts, church activities, spending time with her grandchildren and traveling all over the globe visiting lighthouses. She is a member of the All Fifty States Club.

LinkedIn

Shulte Building Systems

SBS is an IAS AC472 accredited manufacturer of pre-engineered metal buildings, steel framing systems and building components. We have three state-of-the-art manufacturing facilities located in Hockley, TX (HQ), Hueytown, AL and Cullman, AL. These modernized plants and a team of dedicated people help us meet the growing needs of Architects, Builders, Contractors and Erectors throughout the Midwest and Southeast United States.

Company website

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter</a

TRANSCRIPT

Intro: [00:00:03] Broadcasting live from the SHRM 2021 Conference at the Las Vegas Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host.

Jamie Gassmann: [00:00:21] Hello, everyone. Jamie Gassmann here, your host of Workplace MVP. And we are again broadcasting from the SHRM 2021 Conference in Las Vegas, Nevada. And, if you hear some thundering, it has started to storm, you know this 108-degree temperature. Mother Nature’s finally giving us a little bit of a cool off. But with me right now, I have two guests. I’ve got Katrina Branson, who’s a Special Project Consultant for America’s SBDC Louisiana. And I’ve got Paula Harvey, who is the VP of Human Resources for SBS Schulte Building Systems. Welcome to the show, you two.

Paula Harvey: [00:00:59] Thank you.

Katrina Branson: [00:01:01] Thank you so much for having us.

Jamie Gassmann: [00:01:02] Yeah. Really excited to talk with the both of you. So, I’m going to go ahead and kind of start with Katrina. So, Katrina, tell us a little bit about yourself, how you got into your role at SBDC, and a little bit just kind of your background.

Katrina Branson: [00:01:15] Yeah. So, I am a special project consultant with the Small Business Development Center in the State of Louisiana. We have 10 centers all across Louisiana. There is typically an SBDC center within 100 miles of where you live in the United States. We are funded by SBA, the Small Business Administration, and we are a network of centers that provides no-cost or low-cost business consulting.

Katrina Branson: [00:01:42] If you are looking to start a business and you have an existing business and you’re looking to grow a business, you come to us and we provide those resources for you. So, whether that be training, any technical assistance, we would be the person to hold your hand and walk you through the process of starting a business.

Jamie Gassmann: [00:02:02] Wow. So, talk me through, you know, kind of what are some of the normal things that are typically needed as somebody’s venturing into starting that new business.

Katrina Branson: [00:02:10] Right. We have, you know, this new renaissance of people who are wanting to start a business. You know the pandemic and COVID has really taught people that they can do things on their own now. So, we have an influx of serial entrepreneurs who are coming to us for assistance.

Katrina Branson: [00:02:29] When they come to us, typically one of the main things that we want to share with our entrepreneurs is to make sure that they have enough cash flow. That’s important when you’re starting a business, not just, you know, starting that business but making sure that you can sustain yourself within the next three to five years, so working with those small businesses, making sure that they have the cash flow in the financial projections that they need for where they’re going. So, we walk them through that process and detail those things that they are going to need when they start their business. So, we do that.

Katrina Branson: [00:03:02] We also offer a series or a plethora of training programs for how to continue to operate your business, whether that be with QuickBooks software or training that you’re going to need. So, various things like that are kind of the hub of what we are able to offer those small businesses.

Jamie Gassmann: [00:03:23] Wow. So, you’re here at the SHRM Conference. So, is H.R. kind of learning about, like, if they grow big enough that they’ve got a staff? Is that part of some of the support that you provide to them?

Katrina Branson: [00:03:34] Very good question. So, I wear many hats. I am the current president of our local SHRM chapter. So, I’ve been in human resources for about 15 years and SHRM has been a great addition to my career and my professional development and growth. I’ve been a member of SHRM for all of those 15 years that I’ve been in H.R.

Katrina Branson: [00:03:59] But being the leader of our chapter, kind of, is what brings me here. I started my career in human resources and then just kind of progressed with SBDC. So, being here allows me to not only become and continue to be well versed in the field of H.R. but to really help those small and medium-sized businesses with what they are dealing with in human resources and employee retention, especially during these times, where you’ve got those who are wanting to continue to work from home and be offered those hybrid options to be able to work from home and in the office. So, having the network and the support here at the conference is really able to allow me to take back to my hometown in the State of Louisiana, kind of what the industry is saying in those areas.

Jamie Gassmann: [00:04:55] Fascinating. So, it’s kind of almost you’re using it for the chapter but also I got to imagine some of those business owners, you know, once they get that business up and going, and do they come back downstream to kind of seek out additional help if like, okay, I’ve gotten to this point, like, and I’ve gotten out of this hundred employees, what do I do.

Katrina Branson: [00:05:14] Absolutely, absolutely. We don’t just let them go when they start their business. We are there to help them continue to grow and look at different strategies on how they can, you know, not just work in their business but work for their business. You know, we want to allow them to be able to grow and hire more employees so they can be more hands-off to really develop that strategic role that they need to be as a CEO.

Jamie Gassmann: [00:05:38] Wonderful. And so, being at the sessions, what has been some of your best takeaways that you can’t get, you know wait to get back and share with those that you kind of bring that information back to?

Katrina Branson: [00:05:49] Right. I think one of the important things really when I talk about remote workforce is really, you know, how do we retain our employees now? I mean, we have to really look at different ways that we are going to be able to support our employees. If we allow them to work remotely, how do we support them mentally when you’re sitting at home and you’re, you know, whether that be you have someone who is a mother or someone who works alone at home. But being able to support them mentally is going to be a challenge because you’re sitting at a desk and you’re sitting there all day with no human interaction if you’re working from home. So, there are just so many things that we need to change and look at and adapt to with this new dynamic of remote workforce.

Jamie Gassmann: [00:06:37] And, SHRM, I know, has a number of different sessions that are focused around this, so you’re probably getting some great information that you can take back.

Katrina Branson: [00:06:44] I am. I am.

Jamie Gassmann: [00:06:44] Wonderful.

Katrina Branson: [00:06:44] Absolutely, yes, yes.

Jamie Gassmann: [00:06:45] So, we’re going to move to our next guest. We’ve got Paula Harvey, VP of Human Resources with Schulte Building Systems. Welcome, Paula.

Paula Harvey: [00:06:55] Yeah. Thank you. I’m really glad to be here.

Jamie Gassmann: [00:06:57] So, tell us a little bit about your career journey and how you got into H.R. and kind of, you know, how you kind of climb the ranks into the VP role?

Paula Harvey: [00:07:05] Okay. Well, I have been in human resources 34 years, so quite a while. Graduated from UT Austin, and my degree in international business and operations management took me to my first role as a recruiter. I’ve worked in retail. I’ve worked in manufacturing. I had my H.R. consulting business for 12 years and was very successful with it and then sold it to go back in-house that I’ve done for the last six years and been with Schulte Building Systems. They are a metal buildings manufacturer.

Paula Harvey: [00:07:37] But on the H.R. side, to even get some more, I am, assure me I think for life now, I’m on the SHRM Foundation’s board. I’m a board member for the SHRM Foundation. I’ve been a chapter president of two chapters. I started a chapter. I’ve been the State Council Director for North Carolina for three and a half years. And then, I was then elected to the Membership Advisory Council for SHRM for two years. So, I’ve been doing SHRM volunteer work for a very, very long time and absolutely love spending time, helping people, and getting people involved in our wonderful profession of human resources.

Paula Harvey: [00:08:18] So, I’m currently at this conference as a SHRM 21 influencer. So, I’m known as one of the Peacock sisters, and so I’m here supporting one of my dear friends, who is, this is her very first SHRM Conference and she is a speaker. And so, she’s speaking at 4 o’clock today, and her name is Tina Marie Wohlfield. So, she’s excited. She’s going to be talking about how to get better collaboration in the workplace.

Jamie Gassmann: [00:08:44] Oh, such a powerful topic. But, you know, and it makes such a difference in that workplace.

Paula Harvey: [00:08:49] Yeah.

Jamie Gassmann: [00:08:50] So, great. So, Peacock sisters, that’s great. Is that like a –

Paula Harvey: [00:08:54] There’s three of us.

Jamie Gassmann: [00:08:55] There’s three of you.

Paula Harvey: [00:08:55] So, Melanie Peacock is the other one.

Jamie Gassmann: [00:08:58] Okay.

Paula Harvey: [00:08:58] She is in Canada. And, because of what’s going on with the COVID, she could not come here. She was supposed to be speaking. I often speak at the conferences too. But just this year, I’m too busy with the SHRM Foundation and other things, so. But, yeah, we miss Melanie, our third member of the #peacocksisters. So, we’re pretty well known on Twitter and in the #hrcommunity for all our fun that we have with our bright colors, so.

Jamie Gassmann: [00:09:27] I love that. I love that. Definitely have, you know, builds that collaborative spirit.

Paula Harvey: [00:09:34] Absolutely.

Jamie Gassmann: [00:09:34] And, you know, kind of finding people that you can kind of have as like lifelong friends almost within that industry.

Paula Harvey: [00:09:38] You know, Tina Marie’s in Detroit, I’m in Houston, and Melanie’s in Calgary, and we are on a text feed all day long, talking back and forth to each other. And, now, I have three best, you know, two best friends for life, so the three of us.

Paula Harvey: [00:09:55] And, it’s just, you know, and if it hadn’t been for SHRM and all the things that they’ve been doing and the H.R. social hour group, that’s how we became friends. Melanie spoke at her first conference in 2017 and we’ve been friends since then and then now Tina Marie here, and Tina Marie and I met a few years ago because she was posting about H.R. and peacock. So, it’s amazing how you can make friendships over Twitter and then they grow into lifelong friendships.

Jamie Gassmann: [00:10:25] Yeah. That’s fascinating, you know. And, that’s what kind of the beauty of some of these conferences, which is nice, that they were able to have it back in person again this year to kind of, you know, that networking capacity. So, from your, you know, being in the industry as long as you’ve had, how do conferences like this help in building some of that networking, some of that take-home education, you know? And, I know you’ve got the SHRM Foundation. There’s lots of great information within them, you know within that foundation as well. You know, kind of share a little bit about that because –

Paula Harvey: [00:10:54] Well, this is my 20th SHRM Conference. So, I actually wrote a blog on it so you can find it on the SHRM website and find it. I’ve posted it through Twitter too. And, it’s amazing, all the different places and all the different friends and all the different things.

Paula Harvey: [00:11:10] But I think out of all of them, besides it being a family affair because my daughter’s also in H.R., so this is her 9th conference. And so, she’s, you know, it’s just helped to bring some friendships and allow me to do things that I would have never done otherwise. I’ve been an instructor for the certifications since 2001 and teach the SHRM CP and SCP prep courses for Rice University as my side gig. And, it’s really, you know, it’s given me a chance to do things I would have never done otherwise and to be an expert in my field.

Jamie Gassmann: [00:11:45] Yeah. That’s wonderful. So, and being an expert in the field with all of that background that you have, you know what have been some of the trending that you’ve seen that maybe even pre-COVID that maybe got heightened, you know, post-COVID?

Paula Harvey: [00:11:59] We were already starting to see a talent war and that has been coming on. But now it’s a talent tsunami, as we call it, and everything else going on. It is. And, with the great resignation going on, I see it in my own company that we had had really pretty decent turnover because we pride ourselves as being an employer of choice.

Paula Harvey: [00:12:19] But we’ve already passed just recently our normal yearly turnover is, you know, happened in early August. And, I mean, it’s just, especially we hire manufacturing people, welders and fitters and, you know, machine operators, and they can pick and choose their jobs. And, if they just don’t go for 50 cents more now, that they wouldn’t do that. And, we had people, you know, 15 years with the company and making those changes.

Paula Harvey: [00:12:49] So, talent acquisition. I serve on SHRM’s Talent Acquisition Panel and have been on it for several years now as one of the experts in talent acquisition. And, even it’s challenging me who does this and really, you know, gets to talk about how to do it right. It’s challenging me to do it right just because it is such a change.

Paula Harvey: [00:13:10] And then, the other thing is just all the stuff, of course, on DEAI and B, diversity, equity, inclusion, and belonging, for those of you not aware of those letters. But that’s been a challenge since all the stuff from George Floyd and, you know, just how to react and say the right things, to do the right things and be understanding and supportive of all our employees, all of our employees, because we have a very diverse mix in my organization and just supporting that and being, you know, a leader of that is important.

Paula Harvey: [00:13:43] And then, I would say, of course, I’ve become the COVID queen. And, I never thought I would ever learn how to procure masks, hand sanitizer, you know, cleaning supplies, and all those things that I’ve had to do over the last year and a half. And, you know, unfortunately, we’ve had several people test positive and I’ve had three deaths. And so, having to deal with the family and the tragedy of that. And it’s hard and the mental health that it’s hitting for us H.R. people, to be honest, but also with the mental health that’s hitting for our employees. And, I think Michael Phelps talking this morning was such an important and impactful conversation.

Paula Harvey: [00:14:23] And, we are moving with the SHRM Foundation and we have sponsors for this and there’s going to be some education that people can get on how to be a supporter of mental health and understand how to deal with mental health in the workplace.

Jamie Gassmann: [00:14:38] Yeah. And, you brought up a lot of great, you know, kind of challenges that workplaces across, you know, really the globe almost are experiencing. You know, if an employer – you know, from your perspective, if an employer hasn’t been paying attention to those three things, you know, what would you say to them from? I mean, obviously from a consulting role that you’ve had before, but knowing and experiencing it yourself and your current role, what would you say to them?

Paula Harvey: [00:15:03] I would say, you know, each company is different. I work for an essential employer. That means people talk to me about, “Oh yeah, well, I’ve been working and I’m Zoom fatigued and working from home,” and I look at them, I wish. I have been to work every single day. I haven’t been working out of my home. Instead, I’ve had to be – someone has to be there and, as an executive, I need to be there and to support. I’ve let some of my staff work from home, but it’s just a handful of the staff that could do that in a manufacturing setting.

Paula Harvey: [00:15:33] So, realizing that everybody’s different and we’ve all handled this last, you know, two years very differently and had different experiences. But, you know, being respectful of that and caring about that and realizing we all have different things that have happened to us, but it’s been a shell shock to everyone.

Jamie Gassmann: [00:15:50] Yeah.

Paula Harvey: [00:15:51] And just being supportive of everyone in the H.R. industry and knowing what they’ve gone through and sharing our stories and being, you know, part of this greater H.R. community is important.

Paula Harvey: [00:16:05] I really have loved that these – one of my friends runs this thing called a coffee talkie, and so it’s called the H.R. Unite Group. And so, that’s Tina Marie, actually. She runs this out of – and so this is virtually done and you have this group that you meet with once a month and just talk about what’s going on.

Paula Harvey: [00:16:25] There’s another group that I know runs an H.R. Rebels Group that I’m in, and they meet every Wednesday at 2:00. And, having those people just to talk with all over the place is just wonderful because you’re all going through a lot of the same things but then different things and then giving better perspective by, you know, realizing this is a greater size group. We have one gentleman who’s in our Rebels Group who calls out of Spain. He’s on there from Spain all the time. So, it’s just amazing, you know, and you get friends from all over the world if you’re willing to open up your life and, you know, participate. I think that’s the biggest thing. You have to participate.

Jamie Gassmann: [00:17:04] Yeah. That’s been a common theme at this show that I’ve heard. There’s been several things that have been standout, and one of them is, you know, start communicating, getting to know people, and asking questions. And, you know, and everybody has a different experience. But there are similarities in some of those experiences, but you can learn from each other as well. So, that’s very powerful. And, I guess, you know, with an employer like, you know, talk to your people too, like how are they feeling and what’s going on?

Jamie Gassmann: [00:17:28] So, from your H.R. perspective, you know, and I know you’re an influencer here at the show and you’re working with the foundation. Can you talk a little bit about what the foundation does and how you’re focused in some of those areas you’ve mentioned?

Paula Harvey: [00:17:42] So, we are a non-profit entity. We are really like, you know, we’re the foundation for SHRM. So, you can you could use the word charity also. But, you know, people, mainly H.R. folks, donate money for research, for scholarships, for all sorts of wonderful things that we’re doing. And, you can find from the regular shrm.org website, down at the bottom, click on the thing to go to the SHRM Foundation. You can see all the wonderful things that we’re involved in. We’ve done projects on aging. We’ve done projects on getting veterans jobs. We’ve been helping with projects on the formerly incarcerated and having opportunities for them. The more recent ones have been on disability and understanding what it means for that and now this mental health is our next big project, but that we keep supporting the older projects, too. So, we want people to, you know, because these are all topics that are important and that we’re dealing with with our employees in the workplace.

Jamie Gassmann: [00:18:46] Wonderful. So, I’m going to leave with one last question for both of you. You know, what is your passion with H.R.? What makes you wake up in the morning excited to do what you do in that H.R. role? And, I’ll go ahead and start with you, Paula.

Paula Harvey: [00:19:01] I think making a difference in people’s lives. That’s probably the biggest thing. And, I actually will pull it all the way back as someone was asking about this to me recently and I said, I love talent acquisition. Because that’s kind of the foundation of what H.R. starts with is finding that amazing, maybe diamond in the rough, person that you just want you to take a chance on them and giving them an opportunity to come work at your organization and mold them and see them grow into making an amazing employee and, you know, get promotions and things like that. To me, that just makes me feel so good in my heart.

Jamie Gassmann: [00:19:39] Yeah. You made a difference in someone’s life.

Paula Harvey: [00:19:41] Right.

Jamie Gassmann: [00:19:42] Yeah, amazing. How about for you?

Katrina Branson: [00:19:44] Yeah. I’m going to – this is going to sound really cliché-ish, but it’s really the people. You know, I am a real proponent of diversity, and having the gift to be able to talk to and train and really speak to a diverse group of people from the lowest level employee to the highest level is really a gift that’s been given to me. And, to be able to share that in a space of human resources is really rewarding for me. So, I’m really happy to see that. We now have this conversation with, [inaudible], and how important that is. So, being able to really hone in and really stress the importance of the differences in people is really something that is really rewarding for me.

Jamie Gassmann: [00:20:34] Awesome. And, it’s rewarding the organization too, the different perspectives they can bring. Awesome.

Katrina Branson: [00:20:39] Absolutely.

Jamie Gassmann: [00:20:40] Well, thank you both for being on the show. If somebody wanted to get a hold of you, how would they go about doing that? Paula, why don’t you share how they can get in touch with you.

Paula Harvey: [00:20:47] Find me on Twitter, @paula, number 4, Harvey, so paula4harvey.

Jamie Gassmann: [00:20:52] Great. How about for you?

Katrina Branson: [00:20:54] I’m on all of, pretty much all of the social media channels. I spend most of my time on Facebook and also Instagram. Our center is also on Facebook as well, so you can follow us there as well.

Jamie Gassmann: [00:21:10] So, that would be the America’s SBDC Louisiana, and that’s Katrina Branson, so just to kind of – and then Paula Harvey, I know you shared your name. I just want to make sure.

Paula Harvey: [00:21:19] Thank you.

Jamie Gassmann: [00:21:20] Well, thank you both so much for joining us here. It’s been so great to chat with you. And, if you are listening in and you are in the SHRM Expo area, stop by Booth 4076 and visit our sponsor, R3 Continuum.

 

Tagged With: Human Resources, Jamie Gassmann, Katrina Harvey, Paula Harvey, R3 Continuum, SBDC Louisiana, SHRM 2021, SHRM Foundation, Workplace MVP

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