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Michael and Sulyndia Mitchell with Shuckin’ Shack Oyster Bar

October 26, 2020 by angishields

Shuckin-shack-oyster-bar
Franchise Marketing Radio
Michael and Sulyndia Mitchell with Shuckin' Shack Oyster Bar
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Shuckin’ Shack Oyster Bar grew out of a vision for a local establishmentthat would appeal to families of all ages. A place where friends and family canenjoy fresh, delicious meals and creative cocktails in an environment thatexudes relaxation. Shuckin’ Shack offers its guests a “lifestyleexperience” in addition to exceptional seafood. The brand started as a 900-square-footshack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014.Today, Shuckin’ Shack has grown to 15 locations across four states, and soon tobe five, with several more locations slated to open by the end of 2019.

Michael and Sulyndia Mitchell, owners of Cumming’s Shuckin’ Shack Oyster Bar, a Carolina Beach-based seafood restaurant, who found that temporarily closing his restaurant for two months was the smartest move he could have made amid the COVID-19 pandemic.

With St. Patrick’s Day weekend normally his busiest weekend, Mitchell found himself down in sales 50% and unable to regulate his seafood restaurant’s supply and demand like usual. Dining room closures limited his menu by eliminating menu options due to how they transported through takeout and Mitchell wasn’t willing to give up his promise of fresh and quality seafood. Therefore, Mitchell made one of the hardest decisions he’s made in his 40+years in the restaurant industry, he closed down his restaurant until he could provide the best quality food and experience possible.

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