Continuing our spotlight on exceptional women entrepreneurs for our Women’s Month series, we were just joined by Sonja Williams from Shock Theory on March 17th, 2015, who had more than a few words of advice on how to stay digitally relevant in our ever-changing digital ecosystem. More than breaking molds on a personal level, her company, Shock Theory, is breaking molds on an enterprise level, as well. Necessitated out of the rising need for a coherent ecosystem to house emergent and dependent technology and services in-house, the evolution of Shock Theory almost seems like the inevitable solution to the one-off boutiques that limit your marketing vision to the services they can implement in-house. Shock Theory covers everything from experiential event marketing with complimenting technologies such as apps, presentations, and in-house video production studio and crew to create the digital piece that best fits your marketing or experiential needs. Today, Sonja Williams is looking to break the mold in other arenas. For more information on her new Micro University and Entrepreneur’s Ivy League online courses, follow her new hashtag campaign: #whateverittakes.
Here are the top 3 take-aways for our listeners:
1) Always design to mobile.
2) Stay authentic as a brand.
3) Less is more in rhetorical content – but visual content is king.
Tune in to find out more about social media best practices, and how best to optimize your web portal in the new era of DIY websites!
Sonja Williams / Shock Theory 
Sonja N. Williams is a serial TECpreneur, digital product architect and Chief Executive Officer of ShockTheory, a technology-‐driven marketing agency that develops social engagement transactional-‐based technology, produces live events such as conferences, conventions and tradeshows and digital content for on-‐demand training platforms, live shows, products and services. The company has developed projects for Amtrak, Ford, American Family Insurance, Burger King, Verizon, The National Recording Academy and more.
Williams grew her company by delivering result-‐oriented, technology-‐focused projects that has yielded numerous awards including Entrepreneur of the Year by FraserNET and The Atlanta Business League’s Non-‐Traditional Enterprise of the Year. With over 15 years of experience, Williams’ personal focus is on launching total-‐market digital platforms with strategic efforts to disrupt the small business sector by helping underserved microenterprises and entrepreneurs to launch sustainable companies through digital consumer engagement.
