In this episode of Northwest Arkansas Business Radio, host Adam Robison sits down with April Pelkey, a social media manager and the founder of Superior Solutions. April shares her expertise in social media management and discusses the importance of a strong online presence for businesses. She highlights the untapped market of social media management and emphasizes its necessity for small and local businesses to compete on a larger scale. April provides valuable insights into crafting successful social media campaigns, targeting specific audiences, and measuring return on investment.
Throughout the conversation, Adam and April delve into the power of storytelling and brand consistency in engaging an audience and setting a business apart. They explore the role of influencer marketing, offering advice on choosing the right influencers and avoiding potential pitfalls. April also shares pro tips for businesses struggling with their social media efforts, encouraging them to focus on engaging content and to consider user-generated content through contests.
Listeners gain valuable knowledge about social media advertising, understanding metrics, and the importance of adapting to the ever-changing social media landscape. April’s passion for helping businesses thrive shines through, and her dedication to customizing social media strategies to suit each client’s unique goals is evident. Tune in to gain actionable insights and take your social media presence to the next level with April Pelkey on Northwest Arkansas Business Radio.
